marketing research CH.4 Ethics
placebo
a false experimental effect used to crete the perception that some effect has been administered
syndicated service
a marketing research supplier that provides standardized information for many clients in return for a fee
research analyst
a person responsible for client contract,project design,preparation of proposals, selection of research suppliers and supervision of data collection, analysis and reporting activities
idealism
a term reflects the degree to which one bases one's morality on moral standards
relativism
a term that reflects the degree to which one rejects moral standards in favour of the acceptability of some action. this way of thinking rejects absolute principles in favour of situation-based evaluations
forecast analyst
employee who provides technical assistance such as running computer programs and manipulating data to generate a sales forecast
cross-functional teams
employees teams composed of individuals from various functional areas such as engineering, production, finance, and marketing who share a common purpose
manager of decision support systems
employees who supervises the collection and analysis of sales, inventory and other periodic customer and relationship management (CRM) data
conflict of interest
occurs when one researcher works for two competing companies
moral standards
principles that reflect beliefs about what is ethical and what is unethical
ethical deliema
refers to a situation in which one chooses from alternative courses of actions, each with different ethical implications
In-house research
research performed by employees of the company that will benefit from the research
custom research
research projects that are tailored specifically to a clients unique needs
debriefing
research subjects are fully informed and provided with a chance to ask any questions they might have about the experiment
advocacy research
research undertaken to support a specific claim in a legal action or represent some advocacy group
DO-not-call legislation
restricts any telemarketing effort from calling consumers who either register with a no-call list or who request not to be called
push poll
telemarketing under guise of research intended to "sell" a particular political position of point of view
marketing ethics
the application of morals to behaviour related to the exchange environment
director of marketing research
this person provides leadership in research efforts and integrates all staff-level research activities into one effort. the director plans, executes, and controls the firms marketing research function
informed consent
when an individual understands what the researcher wants him or her to do and agrees to the research study
outside agency
An independent research firm contracted by the company that will benefit from the research
Institutional review board
another name for human subjects review comittee
implicit consent
behaviours that are openly performed in public implies that one is willing to have others observe them
human subjects review comittee
carefully reviews proposed research designs to try to make sure no harm can come to any research participant. otherwise known as an institutional review board or IRB
research suppliers
commercial providers of marketing research services
standard research service
companies that develop a unique methodology for investigating a specific business specialty area
Pseudo-research
conducted not to gather information for marketing decisions but to bolster a point of view or satisfy other needs
