marketing research CH.4 Ethics

placebo

a false experimental effect used to crete the perception that some effect has been administered

syndicated service

a marketing research supplier that provides standardized information for many clients in return for a fee

research analyst

a person responsible for client contract,project design,preparation of proposals, selection of research suppliers and supervision of data collection, analysis and reporting activities

idealism

a term reflects the degree to which one bases one's morality on moral standards

relativism

a term that reflects the degree to which one rejects moral standards in favour of the acceptability of some action. this way of thinking rejects absolute principles in favour of situation-based evaluations

forecast analyst

employee who provides technical assistance such as running computer programs and manipulating data to generate a sales forecast

cross-functional teams

employees teams composed of individuals from various functional areas such as engineering, production, finance, and marketing who share a common purpose

manager of decision support systems

employees who supervises the collection and analysis of sales, inventory and other periodic customer and relationship management (CRM) data

conflict of interest

occurs when one researcher works for two competing companies

moral standards

principles that reflect beliefs about what is ethical and what is unethical

ethical deliema

refers to a situation in which one chooses from alternative courses of actions, each with different ethical implications

In-house research

research performed by employees of the company that will benefit from the research

custom research

research projects that are tailored specifically to a clients unique needs

debriefing

research subjects are fully informed and provided with a chance to ask any questions they might have about the experiment

advocacy research

research undertaken to support a specific claim in a legal action or represent some advocacy group

DO-not-call legislation

restricts any telemarketing effort from calling consumers who either register with a no-call list or who request not to be called

push poll

telemarketing under guise of research intended to "sell" a particular political position of point of view

marketing ethics

the application of morals to behaviour related to the exchange environment

director of marketing research

this person provides leadership in research efforts and integrates all staff-level research activities into one effort. the director plans, executes, and controls the firms marketing research function

informed consent

when an individual understands what the researcher wants him or her to do and agrees to the research study

outside agency

An independent research firm contracted by the company that will benefit from the research

Institutional review board

another name for human subjects review comittee

implicit consent

behaviours that are openly performed in public implies that one is willing to have others observe them

human subjects review comittee

carefully reviews proposed research designs to try to make sure no harm can come to any research participant. otherwise known as an institutional review board or IRB

research suppliers

commercial providers of marketing research services

standard research service

companies that develop a unique methodology for investigating a specific business specialty area

Pseudo-research

conducted not to gather information for marketing decisions but to bolster a point of view or satisfy other needs