Marketing use it
Marketers____________ when the suggest how to change a product or its availability
provide security
Marketers are indirectly involved with...
Form utility
The following is an example of a __________ - Improving this year's customer satisfaction by 7% over last year's rating.
goal
With___________, marketers move the product to the right place at every ping in the process
Place utility
Marketers_____________________ when they plan where they need to go and how to get there efficiently.
achieve satisfying connections
Consumers who are hesitant usually ask themselves if they....
can afford to buy a particular product today
Task utility is about making changes to the...
characteristics of a service
Marketers often adjust or even____________ their approach because each marketing situation requires a customized approach.
combine
Marketers plan the route they believe to be ___________ to reach their goal
efficient
A firm strategy shows...
how its goals will be reached
To improve web-site by _x_% over last year's sales is to
let people know the website address
When marketers determine their tactics, they make sure their tactics...
line up with their strategies.
A strategy of training customer service staff to reach the goal of improving sales by _x_% over the last year's achievement is to
offer customers a payment plan.
Getting a selected product in the right place at the right time is called_________ element of marketing
place
Utility reveal consumers...
preferences
Balancing value and satisfaction for the customer is called the__________ element of marketing
price
The amount of money a firm asks in exchange for its products is called the______________ element of marketing
price
Determining the goods, services, or ideas a business will offer its customers is called the_____________ element of marketing.
product
Finding out what the customer need and meeting that need is called_________ element of marketing
product
. Telling the customer about the products is called...
promotion
Various types of communication markers use to inform, persuade, or remind customers of their products is known as...
promotion
Marketers measure consumer's satisfaction to discover a product's level of...
satisfaction
The role utility play in the implementation of the marketing concept is as a....
satisfaction gauge
Marketers must ______________ before customizing the marketing-mix
select a strategy
Before customizing the marketing-mix, marketers should...
select the strategy
Task utility is about making changes to the characteristics of a....
service
Marketers know that obstacles to their plan might arise because
situation might change
The Product element of marketing is when customer sees the best...
solution
Goals are evaluated to determine their...
success
Utility tells marketers how helpful a particular product is to...
the buyer
A combination of four elements of marketing is known as...
the marketing mix
Changing one marketing -mix elements affects...
the other elements
Customers buy products to benefit...
themselves
Once marketers select what they think is the best strategy,.....
they set aside the needed funds
Product must be_________ to provide utility.
useful
Distribution is successful when consumers can buy products....
where they want to
