Marketing use it

Ace your homework & exams now with Quizwiz!

Marketers____________ when the suggest how to change a product or its availability

provide security

Marketers are indirectly involved with...

Form utility

The following is an example of a __________ - Improving this year's customer satisfaction by 7% over last year's rating.

goal

With___________, marketers move the product to the right place at every ping in the process

Place utility

Marketers_____________________ when they plan where they need to go and how to get there efficiently.

achieve satisfying connections

Consumers who are hesitant usually ask themselves if they....

can afford to buy a particular product today

Task utility is about making changes to the...

characteristics of a service

Marketers often adjust or even____________ their approach because each marketing situation requires a customized approach.

combine

Marketers plan the route they believe to be ___________ to reach their goal

efficient

A firm strategy shows...

how its goals will be reached

To improve web-site by _x_% over last year's sales is to

let people know the website address

When marketers determine their tactics, they make sure their tactics...

line up with their strategies.

A strategy of training customer service staff to reach the goal of improving sales by _x_% over the last year's achievement is to

offer customers a payment plan.

Getting a selected product in the right place at the right time is called_________ element of marketing

place

Utility reveal consumers...

preferences

Balancing value and satisfaction for the customer is called the__________ element of marketing

price

The amount of money a firm asks in exchange for its products is called the______________ element of marketing

price

Determining the goods, services, or ideas a business will offer its customers is called the_____________ element of marketing.

product

Finding out what the customer need and meeting that need is called_________ element of marketing

product

. Telling the customer about the products is called...

promotion

Various types of communication markers use to inform, persuade, or remind customers of their products is known as...

promotion

Marketers measure consumer's satisfaction to discover a product's level of...

satisfaction

The role utility play in the implementation of the marketing concept is as a....

satisfaction gauge

Marketers must ______________ before customizing the marketing-mix

select a strategy

Before customizing the marketing-mix, marketers should...

select the strategy

Task utility is about making changes to the characteristics of a....

service

Marketers know that obstacles to their plan might arise because

situation might change

The Product element of marketing is when customer sees the best...

solution

Goals are evaluated to determine their...

success

Utility tells marketers how helpful a particular product is to...

the buyer

A combination of four elements of marketing is known as...

the marketing mix

Changing one marketing -mix elements affects...

the other elements

Customers buy products to benefit...

themselves

Once marketers select what they think is the best strategy,.....

they set aside the needed funds

Product must be_________ to provide utility.

useful

Distribution is successful when consumers can buy products....

where they want to


Related study sets

business letter components and style/format

View Set

NH Adjuster for Property & Casualty

View Set

Ebersole and Hess' Chapter 18: Pain and Comfort

View Set