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A lead has reached a specific lead score and is then marked as sales ready. Where is this indicated? A. Lead Status B. A flag in Admin C. Email Permission D. Lead Owner Comments
A
A marketing and sales organization has a service level agreement (SLA) in place that requires sales to follow up on an assigned lead within 24 hours of receiving a notification. If a follow-up does not occur within 48 hours, a reminder notification is sent to them. Which set of flow setup steps should be used to accomplish the reminder notification? A. Wait, Send Alert B. Wait, Send Email C. Wait, Add interesting moment D. Wait, Change Program Status, send Alert
A
A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs. How should this update be done? A. Edit URL Settings B. Enable Personalized URLs C. Open URL Builder in Admin D. Generate a private preview URL
A
Channels are a type of: A) Tag B) Asset C) Token D) Status
A
Deleting a list... A) Does not delete the leads in the database B) Deletes leads from the database C) Deletes leads from a Smart List D) Deletes leads from a Program
A
How would you dynamically identify leads in a specific geography within your database? A) By using Smart Lists B) By using Tokens C) By using the Merge Tool D) By using a Template
A
Landing Page elements include: A) Forms, rectangles, images B) Spreadsheets and ICS files C) iframes, campaigns, lead reports D) System tokens and Smart Lists
A
Progressive Profiling A) Is used to capture additional new information for a lead B) Requires a hidden field C) Displays all fields on the form every time D) Requires at least one token to implement
A
To include information about an achieved email in a report, you must do which of the following? A) Include it as a filter under the Setup section of the report, using the Email Performance Report B) Include it as a filter under the Setup section of the report, using the Program Performance Report C) Run an Achieved Email Report D) Include it in the Smart List for the Email Performance Report
A
To include information about an archived email in a report, you must do which of the following? A) Include it as a filter under the Setup section of the report, using the Email Performance Report B) Include it as a filter under the Setup section of the report, using the Program Performance Report C) Run the Archived Email Report D) Include it in the Smart List for the Email Performance Report
A
User roles permit you to customize... A) The views and permission levels available for Marketo users B) How campaigns run C) The landing page appearance D) Marketo marketing suspend duration
A
What is an Engagement Campaign? A) An Engagement Campaign is a method of nurturing leads through regular touches, generally via email B) An Engagement Campaign is a single email blast C) An Engagement Campaign is a method of re-nurturing unsubscribed leads D) An Engagement Campaign cookies the lead and should take place on a weekly schedule
A
What is an email auto-response? A) A trigger campaign email sent in response to a specific action B) A batch-campaign email that is scheduled nightly C) An email campaign that uses advanced filter logic D) A sales alert email
A
What is the Program Analyzer used to do? A) It is used to analyze all Programs allowing you to modify four dimensions (y-axis, x-axis, size of bubble, and color). B) It is used to list the number of successes and new names in a table for each Program channel C) It is used to analyze and control the period costs for Programs of a specific channel D) It is used to identify which prospects/leads were most profitable in one or more Programs
A
When adding a custom column to a report, where does the data come from? A) Smart List B) Static List C) Imported List D) Drill down data
A
Where in Marketo do you define Segments that can be used in emails? A) Lead Database B) Personalization Center C) Email Editor D) Design Studio
A
Which folder in the Design Studio do uploaded images and assets go? A) Images and Files folder B) Local Images folder C) Template folder D) Lead database
A
Which is the name of the Marketo JavaScript used to monitor your webpages? A) Munchkin B) mktEditable C) API D) jQuery
A
Which kind of styling is allowed in the text version of an email? A) Styling is not allowed B) Bold, italics, and underline C) Font size D) Font type
A
Which of the following are flow actions in a Smart Campaign? A) Change score, wait, send email, change data value B) Results, subscriptions, schedule, smart list, flow C) My tokens, setup, early stage prospects D) Check duplicate, create a new lead
A
Which of the following best describes a Snippet? A) An object in the system where rules can be set to change content for use in a landing page or email B) A piece of HTML provided by the Munchkin JavaScript C) A portion of a Smart Campaign flow D) A portion of the modeler that tracks a lead through the pipeline
A
Which of the following is an "add choice" in the send email flow step in a Marketo campaign? A) Random sample B) Wait C) Change data value D) Remove from flow
A
Which report allows you to create Drill Down reports? A) Lead Performance Report B) Email Performance Report C) Opportunity Influence Analyzer D) Email Link Performance Report
A
Which social networks can be used to automatically fill out a form? A) LinkedIn, Facebook, and Twitter B) Google+, Tinder, and Microsoft C) All social networks can be used D) Social networks are not currently supported for this purpose
A
Which statement is true regarding leads with duplicate email addresses? A) They cannot be sent the same email be the same flow step during a single batch campaign run. B) They can never be sent the same email C) They cannot qualify for the same Smart Campaign run D) They cannot exist in the same Marketo instance
A
Who is the intended audience of Interesting Moments? A) Sales B) Customer C) CEO D) CMO
A
You are running a single Program to track your Google AdWords spending for 2013. How many period costs can you set up in the Program? A) As many as you need B) Only one C) Only one per month D) Exactly one per Google ad group
A
You have three mandatory fields that you want to always show on your form and five additional fields you want to ask over time. If you want to have a total of five fields visible to the user, which option should you choose for progressive profiling? A) Number of blank fields = 2 B) Number of blank fields = 3 C) Number of blank fields = 5 D) Number of blank fields = 8
A
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur? A. The report will return an error for cost per success. B. The report will return a null value for cost per success. C. The report will identify the last program status as a success and calculate based on that. D. The report will identify the first program status as a success and calculate based on that.
B
A marketer would like to know which records have opted out of receiving emails. Which system smart list would give them the information? A) Marketing Suspended B) Unsubscribed Leads C) Blacklists D) No Acquisition Program
B
A marketing manager has an engagement program with emails that have been activated and approved. The stream cadence has been set up, and the program turned on, but after the cast date, the manager can see that emails are not sent. Which step has been missed? A. The quality of the deliverability is not checked. B. Members have not been added to the engagement program. C. The CRM sync with the engagement program is not activated. D. The engagement score has not had sufficient time to calculate.
B
A marketing manager has some leads in the database that have not opened emails in the past six months. The marketing manager wants to reset their scores to 0. Which solution would work to reset their score to 0? A. Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS = 0 B. Smart Campaign with a flow step - CHANGE SCORE, New Value = 0 C. Smart List with a flow step - CHANGE DATA VALUE, New Value = 0 D. Smart Campaign with a flow step - Add to system list "Unscored leads"
B
A marketing manager wants to run a batch Smart Campaign to process leads that were both created by form fillout today and who also visited the company's pricing page. Which rule logic should be used when setting up the Smart List? A. Use ANY filters B. Use ALL filters C. Use Basic filters D. Use Advanced filters
B
How can you quickly change the program status of a lead in a program? A) Go to the Setup Tab and use the "Change Status" function B) Go to the members Tab and use the "Change Status" function C) Go to the Tokens Tab and use the "Change Status" Token D) Go to the Assets Tab and use the "Change Status" Asset
B
If a marketer wanted to limit his/her web page activity report to only show leads in Germany, which of the following sections would you modify? A) Report B) Smart List C) Setup D) Subscription
B
The "Remove from Flow" action is used to: A) Remove a lead from an Engagement B) Stream Stop a lead from progressing in a Smart Campaign C) Remove a lead from the Success Path in the modeler D) Prevent leads from receiving too many emails in a single week
B
This report shows how your leads are sharing content from your landing pages. A) Web Page Activity Report B) Social Influence Report C) Email Link Performance Report D) Company Web Activity
B
To help ensure that a landing page is optimized for SEO, a marketer has created a keyword list. Which landing page action should the marketer select to enter in this information? A) SEO Settings B) Page Meta Tags C) Override Template Behavior D) SEO Details
B
What approach would you take to prevent data from being overwritten in the phone number field during list uploads? A) Make the field read-only B) Block field updates to that field C) Create a custom field for the phone number D) Hide the field in the interface
B
When creating a Smart List, which filter type is not available? A) Company Attributes B) Custom Filters C) Lead History D) Inactivity Filters
B
When does Marketo start to consider a website visitor a known lead? A) Once the un-cookied visitor lands on any Munchkin-tracked landing page B) Once the visitor submits an email address through a Marketo form C) When the lead visits the page more than three times D) When the lead is no longer marketing suspended
B
When importing a list, which can be defined by the user? A) Progress Status B) Acquisition Program C) Activity Data D) Inferred Location
B
When sending an HTML email, it is best practice to do which of the following? A) Send a duplicate B) Create a text version C) Copy all known leads from the same domain D) Add all you site navigation
B
When you create a new user role, which of the following permissions is not an option that can be granted to new users? A) Access to the API B) Access to specific folders C) Access to reports D) Access to database exports
B
Which describes a PURL? A) Any landing page that will not redirect to another page B) A dynamic landing page that is personalized based on the URL C) Any landing page with tokens on it D) A URL with more than one CNAME attached to it
B
Which of the following differs when importing a list directly into a program versus importing a list into a static list? A) List import mode B) Program acquisition C) Import aliases D) Field mappings
B
Which of the following formats is NOT acceptable for list imports to Marketo? A) Comma separated values B) Excel spreadsheet C) Semicolon separated values D) Tab delimited
B
Which of the following is NOT a field type available when creating a custom field in Marketo? A) String B) Multi-select C) Integer D) Date/Time
B
Which of the following reports does NOT filter with Smart Lists? A) Lead performance B) Landing page performance C) Web page activity D) Email performance
B
Which tab on the lead detail page will you find information from a CRM account field? A) SFDC custom fields B) Company information C) Lead information D) Opportunity information
B
A content marketing manager has 1000 leads in an engagement program, 110 of which have exhausted all the content. The content marketing manager recently completed a new white paper and has added the new content into the program at the top of the only stream in the program. How many leads will receive the new white paper at the next cast, assuming there are no deliverability issues and no additional people will be added to the program? A. 110 B. 890 C. 1000 D. 1110
C
A marketer has a field on a form where a lead can indicate products of interest. The corresponding field in the CRM contains product codes, but the marketer wants to display the full product names on the form. What should the marketer do? A. Use a custom Visibility Rule to change the picklist items B. Use Mask Input to change the display value of the picklist items C. Use a different Display Value and Stored Value in the picklist items D. Use Progressive Profiling to change the display value of the picklist items
C
A marketer wants to launch a new gated asset on a company website using a Marketo embedded form. Which functionality is used for Marketo embedded forms? A. reCAPTCHA B. Form Pre-fill C. Progressive Profiling D. Suppress Competitor form fills
C
A marketer would like to send an email alert in a trigger campaign. Which of the following cannot be sent as an alert email? A) Lead owner B) Account owner C) Opportunity owner D) A lead or program token
C
An example of a Demographic Scoring Campaign is one that scores leads based on their: A) Form fill outs B) Activity on site C) Title in the company D) Download Frequency
C
How does Marketo track lead activity on webpages? A) Acquisition status B) Google Analytics C) Munchkin code D) CNAME
C
If a marketer wants to understand the growth of their database, which report should he/she review? A) Leads by status B) Leads by revenue C) Leads by performance D) Leads by campaign
C
If a marketer were to see fewer qualified leads than expected in their Smart Campaign, which of the following might be the reason? A) Communication limits B) Qualification rules C) Smart Campaign restrictions D) Unsubscribe leads
C
In the Marketo Forms 2.0 editor, which function does Mask Input provide? A) Changes the field type B) Hides certain fields from view C) Enforces a specific format for the field D) Enable Progressive Profiling
C
Marketo Landing pages are hosted ______________. A) In your domain B) On your website C) On Marketo servers D) On your hosting service
C
The System Smart List "Possible Duplicates" uses the Duplicate Fields special filter. Which attribute does it use by default? A) Last Name B) Full Name C) Email address D) ID
C
The following token is added to a subject line in an email: {{lead.Company Name:default=Your Company}}. What is the purpose of the token's default value Your Company? A. To display the lead's Company Name in the subject line B. To replace the lead's Company Name in the Lead Database C. To populate Your Company if the Company Name field is empty D. To display Your Company in the subject line for every email recipient
C
To ensure that your Send Sample Email resolves with tokens, which must you do? A) Set the email to Approved status B) Send your email using the "Send to" box only C) Select a pre-existing lead with populated token D) Check the token checkbox
C
What always precedes the name of a program local token? A) company B) lead C) my D) system
C
What is the size limit for images and files uploaded to Marketo? A) 10MB B) 25MB C) 50MB D) 100MB
C
When initially creating a program, which of the following is NOT an option? A) Type B) Channel C) Cost D) Name
C
Which of the following cannot be edited in a form? A) Submit button text B) Error and validation C) Social button text D) Label text
C
Which of the following cannot be used to filter data for Smart Lists? A) Membership in a program B) Fields on a lead record C) The number of unique web page visits D) Activities from the Activity Log in the past 90 days
C
Which of the following filters can you include an "Add Constraint?" A) Number of Employees B) Industry C) Filled out form D) Member of Smart List
C
Which of the following is a required field when creating leads directly in the Lead Database? A) First name B) Last name C) Email address D) Company name
C
Which of the following is the correct format to import a list into Marketo? A) MS Word mail merge B) Native Excel file C) Comma separated values text document D) Tab separated values text document
C
Which of the following item(s) will communication limits apply? A) Form fill outs B) A/B tests C) All Programs and Smart Campaigns D) Email Programs only
C
Which of the following items define how many times a lead runs through the Flow steps in a Smart Campaign? A) Auto assignment rules B) Smart Lists C) Qualification rules D) Membership status
C
Which of the following type of Smart Campaigns listens for an action, then runs when that action occurs A) Recurring B) Flow C) Trigger D) Batch
C
You have a Program with March set as the period cost. A new lead enters the Program in April. To which period will the lead's acquisition cost be attributed? A) The period cost associated with the lead's acquisition Program B) The lead's acquisition cost will not be accounted for C) March D) April
C
Which of the following sections is always read-only in the lead detail page? (Choose two answers) A) Company information B) Lead information C) Opportunity Information D) SFDC Custom Fields E) Activity Log
C, E
Tags are used... A) To mark custom fields B) To capture attributes of individual leads C) To locate hidden fields on forms D) To further categorize programs or program types
D
The System Smart List "Possible Duplicates" uses the Duplicate Fields special filter. Which attribute does it use by default? A) ID B) Full Name C) Last Name D) Email Address
D
To prevent a Marketo form fillout from updating existing data in the Lead Source field, you do which of the following? A) Create a user role to prevent it B) Create a custom layout in the field management area of admin C) Add a new custom field in the field management area of admin D) Block field updates in the field management area of admin
D
What information is NOT available about images uploaded to Marketo? A) URL B) Size C) Dimensions D) Created Date
D
What information is NOT displayed on the Email Send Program dashboard? A) Opens B) Clicks C) Delivered D) Soft Bounces
D
Which of the following cannot be created with a local asset inside a program? A) Smart Campaign B) Reports C) Landing pages D) Snippets
D
Which of the following changes can NOT be made in a view within Marketo? A) Create a new view B) Edit in an existing view C) Delete a view D) Share a view
D
Which of the following does an Administrator NOT have the ability to change in a Marketo instance? A) Location B) Time Zone C) Language D) Primary email address
D
Which of the following information can you use to filter the information displayed on the Calendar? A) Entry types B) Program tags C) Workspaces D) All of the above
D
Which of the following is one way a lead can become known to Marketo? A) Marketo learns the inferred country for the lead B) The lead browsers anonymously on Munchkin-enabled landing pages C) Marketo learns the IP address for the lead D) The lead fills out a Marketo form
D
Which of the following would NOT be used to contribute to behavior scoring? A) Attends webinar B) Fills out form C) Visits web page D) Job title changes
D
Which type of page can you set up a Landing Page redirect rule? A) An external hosted landing page B) A non-Marketo landing page containing Marketo Munchkin code C) Any page D) A Marketo CNAME landing page
D
Which types of activities are NOT visible in the lead's activity log? A) Email activity B) Segmentation changes C) Web page activity D) Smart list qualifications
D
Why can asset names be re-used in different Marketo programs? A) You cannot re-use asset names B) Everything is in a folder C) Marketo de-dupes asset names D) The program name is pre-pended to every asset
D
Your CRM administrator has asked for a list of all the field names in Marketo. How do you provide this information? A) Grant the CRM administrator a new user license to your Marketo instance. B) Take a screen shot of the lead database C) Tell the CRM administrator that a list is not available D) Export it from the Field Management section inside the Admin area
D
A marketing manager needs to gate a piece of content on the company website. Which three channel and program types correspond to this activity? A. An Email program with the channel "Email" B. A Default program with the channel "Email" C. An Event program with the channel "Web Form" D. A Default program with the channel "Content" E. A Default program with the channel "Web Form" F. A Default program with the channel "Web Content" G. An Engagement program with the channel "Web Content"
D, E, F
A marketer needs to pull a list of leads whose lead status changed to MQL in the last 30 days. Which of the following features would he/she need to use? A) Add choice B) Advanced filters C) Cached list D) Add constraint
D
The default entry types for the Marketing Calendar will be which of the following? (Choose TWO answers.) A) Email B) Smart Campaign with email C) Webinar D) To Do
A, B
Which three steps should a marketer use to make an unsubscribe page appear in the readers local language? A. Update the individual languages and set your default B. Create a smart list for language each preferred language C. Create a segmentation for language with a segment for each preferred language D. Create the content block on the landing page as dynamic, selecting the preferred language segmentation E. Create the content block on the landing page as dynamic, selecting the preferred language smart list for each language
A, C, D
Which two columns on the Program Performance Report are calculated using acquisition program? A. New Names B. Total Members C. Revenue per New Name D. Cost per Member (USD) E. Cost per New Name (USD) F. Revenue per Member (USD)
A, E
A Smart Campaign consists of which of the following elements? A) Lead Report, Subscription, Results B) Subscription, Setup, Smart List C) Smart List, Flow, Schedule D) Schedule, Lead Report, Setup
C
17. Which of the following describe a Static List? A) The lead database B) A dynamically generated list based on rules (filers and triggers) C) A container for a set of leads D) The membership of a Program
C
A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate. Which report should be used? A. Form Conversion Report B. Event Registration Report C. Landing Page Activity Report D. Landing Page Performance Report
D
A marketer has created the following Smart List. Filter = Visited Webpage Webpage is "blog.marketo.com" Which leads will the Smart List include? A) Only leads that opted into web tracking B) All anonymous leads that visited blog.marketo.com C) Both known and anonymous leads that visited blog.marketo.com D) All known leads that visited blog.marketo.com
D
