MarkStrat Quiz
Energy Efficiency of Vodite
10-100 BIO COMPUTATIONS
Resolution of Vodite
20-100 Lines/MM
Battery life of Sonite
24-96 hours
Your marketing budget is used each period to invest in
Advertising, Sales Force, Market Research
How can you have an overview of the competitive performance of your firm vs its key competitors?
By purchasing an industry benchmarking study
Market Research Reports are free: T/F?
False
The two markets in MarkStrat are:
Independent
The product MOST is manufactured by
M
MarkStrat currency:
MarkStrat dollar
4 components that makeup Share Price Index
Market share Sales Improved profit R&D Development
How do you maximize your share price index ?
Market share Sales growth Net contribution Cumulative net contribution R & D investments
The two industries in MarkStrat include
Sonites & Vodites
Your overall objective in MarkStrat is to maximize
Stock Price Index
Budgets depend on how successful you were last period: T/F?
True
Number of features of Sonite
10-20
Connectivity of Vodite
3-10 Index
Design index of Sonite
3-10 Index
Display size of Sonite
4-40 inches
Maximum number of Sonite brands a firm can market at any given time
5
Number of Apps of Vodite
5-100
The processing power of Sonite
5-100 GIGAFLOPS
Carbon Footprint of Vodite
5-50 KG