MarkStrat Quiz

Energy Efficiency of Vodite

10-100 BIO COMPUTATIONS

Resolution of Vodite

20-100 Lines/MM

Battery life of Sonite

24-96 hours

Your marketing budget is used each period to invest in

Advertising, Sales Force, Market Research

How can you have an overview of the competitive performance of your firm vs its key competitors?

By purchasing an industry benchmarking study

Market Research Reports are free: T/F?

False

The two markets in MarkStrat are:

Independent

The product MOST is manufactured by

M

MarkStrat currency:

MarkStrat dollar

4 components that makeup Share Price Index

Market share Sales Improved profit R&D Development

How do you maximize your share price index ?

Market share Sales growth Net contribution Cumulative net contribution R & D investments

The two industries in MarkStrat include

Sonites & Vodites

Your overall objective in MarkStrat is to maximize

Stock Price Index

Budgets depend on how successful you were last period: T/F?

True

Number of features of Sonite

10-20

Connectivity of Vodite

3-10 Index

Design index of Sonite

3-10 Index

Display size of Sonite

4-40 inches

Maximum number of Sonite brands a firm can market at any given time

5

Number of Apps of Vodite

5-100

The processing power of Sonite

5-100 GIGAFLOPS

Carbon Footprint of Vodite

5-50 KG