mass communication- Audio; Radio and Podcast

Radio as Mass media

-After users bought the receiver, radio was free -consumers scheduled their lives around listening since shows were played at a designated time

Podcast start

Apple Ipod allowed for audio files to be downloaded and played -large companies buy up podcasting operations -smaller podcasts can be funded through Patreon or a subscription

Radio News Broadcasts

Provide Instant News -surpassed the newspaper as a news medium -easier to evoke emotion compared to print media

Early Radio Regulation

Radio Act of 1927 established the Federal Radio commissions -FRC designated the vast majority of high powered channel to major broadcast networks -Radio became dominated by 4 networks -no more schools or churches

start of Radio advertising

ca. after WW1 local advertisements popped up -ads were originally considered an invasion of privacy -became much more expansive when the great depression required revenue; ca 1930's

Federal Communications Commission

created ca. 1934 -created anti-monopoly rules -instituted the Fairness Doctrine in 1949; non-biased -airwaves were public

what about radio made it unique and secured Relevancy?

first medium with the potential to reach everyone -everyone experienced the same culture -Radio impacted consumers at home as well as politics -Pop-music was profoundly shaped by radio

Conglomeration of Radio

in the 1990's stations consolidated resources to deal with economic recession

Radio Content

the golden age of Radio from the 1930's-1950's, many common formats were created -Variety shows; shows hosted by a well known personality, comedy, music, and interviews -Soap Operas; serial dramas during the daytime, targeting women

Radio moves to Music

when Tv displaced Radio, it switch to mainly Music -Top 40 radio stations grew on AM by playing popular songs over and over again -FM stations became popular in the 1960's because of its improved sound quality