MASS Communication Specialist BASIC

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DoD Principles of Information

The DoD obligation to provide the public with information on its major programs and operations may require detailed public affairs planning and coordination within the DoD and with other government agencies. The purpose of such activity is to expedite the flow of information to the public; propaganda has no place in DoD public affairs programs.

WAITS(Bridge)

W = Ws or H not included in the lead. A = Attribution. I = Identification. T = Tieback information. S = Secondary facts.

EXTENDED SEQUENCE

Adding the extreme long shot, full-figure shot, and extreme close-up to your shot progression changes the basic sequence into the extended sequence

NUTGRAF

Bridge in a feature

3251

Broadcast Manager

8150

Broadcaster

BROADCAST WRITING

Each line of broadcast copy, or 10 words, equals approximately four seconds on air. Therefore, you will need seven to eight lines, on average, to produce a 30-second piece

VOSOT

Edited B-Roll (edited non-interview portions of video that are laid over the announcer's voice) that leads into a soundbite by an interview subject on the scene

8193

Electronic Imaging System Specialist

ENG Camera

Electronic newsgathering (ENG) video cameras were originally for use by news camera operators who shot standard definition (SD) footage on 3⁄4"- or 1" tape

FOIA

In 1966, FOIA gave the public the right to access records of the executive branch of the federal government, establishing for the first time in U.S. history the right of "any person" to seek access to these records

News Story

LEAD, BRIDGE, BODY

Basic Shot Sequence

LONG SHOT, MEDIUM SHOT, CLOSE UP

Libel

Libel is published defamation, while slander is spoken. As it may be clear that defamation printed in a newspaper or on a website is libelous, it may not be as clear when it comes to broadcasted products on television or radio.

Reflection

Light is "transmitted" when it passes through a medium

Transmission

Light is "transmitted" when it passes through a medium

Light & Spectrum

Light is made up of energy waves, which are grouped together in what is called a spectrum

Diffraction

Light is slightly bent and scattered when light passes over the edge of an opaque object. This change of direction of light rays is called diffraction.

Diffused Reflection

Light that strikes a rough surface is reflected back in many directions. This is diffused reflection. Diffused reflections form the middle tone areas in a photograph; specular reflections form the highlighted areas

FOIA Requests

Projected retirees Deck logs Investigations Contracts Nuclear weapons Disposal of toxic substances

Exposure Equation

Exposure = Intensity x Time (E = I x T)

copyrights issued before 1978

good for 75 years and are renewable

copyrights issued since 1978

good for the author's life plus 70 years

Color Temperature

outside light creates blue light (around 5600 K

Secondary Additive Colors

cyan (C), yellow (Y), and magenta (M)

Field of View SHOTS

extreme long shot, long shot, medium shot, close-up and extreme close-up

Fair Use Doctrine

legally allows use of portions of copyrighted work without permission in certain instances

Aperture

1.0, 1.4, 2.0, 2.8, 4.0, 5.6, 8, 11, 16, 22, 32,

SPICE COPPS

10 major elements of mass appeal

RECORD Minimum

10 seconds

Caption Examples

100714-N-VQ827-208 ATLANTIC OCEAN (July 14, 2010)

Dateweek

13 days of the newspaper dateweek

Video Capture

24 to 30 images per second

Electromagnetic VISBILE SPECTRUM

400-700 nanometers : BLUE/GREEN/RED

Accidents/Death of Foreigner

48 hours after SECNAV has been notified and NOK

Normal speech rate

80 to 175 words per minute

DoD Principles of Information

A free flow of general and military information shall be made available, without censorship or propaganda, to the men and women of the armed forces and their family members.

Media Advisory

A media advisory is an abbreviated form of a news release intended to encourage the media to cover an event themselves

News Peg

A news peg is found in the lead and is the most significant or interesting fact in a story

Absorption

Absorbed light is neither transmitted, nor reflected. An object that absorbs the light falling upon it is "opaque."

MC Principles

Accountability to the public, full disclosure, expeditious release, message alignment and ethics.

ABCS OF JOURNALISM

Accuracy, Brevity, Clarity

8288

Aerial Cameraman

CHINFO

As the direct representative of SECNAV, CHINFO is the Navy's information chief and is delegated the responsibility for coordinating, planning, and implementing the Navy's public affairs policies and programs. This includes exercising command of the Navy Offices of Information and other CHINFO field activities and providing direction to public affairs programs throughout the DON.

BMP

Bitmap Image (BMP)

OPNAVINST 3104.3A

COMCAM

Camera angle - the angle in which the camera lens is tilted

Camera angle - the angle in which the camera lens is tilted

THE SIX Cs

Clear, Concise, Complete, Conversational, Current, and Correct.

Command Funded Newspaper

Command-funded newspapers—what the industry terms "in-house" publications

Command Funded Publication

Command-funded publications do not contain advertising, so they are paid for by the command and printed on base, aboard ship or at a commercial printer. The command owns 100 percent of the layout space.

SECNAVINST 5870.4A

Copyright Instruction

DIMOC

DIMOC supports worldwide DoD and other U.S. government agency communication and operational missions with the right imagery in the right place at the right time by providing an enabling architecture to synchronize and integrate the various DoD imagery capabilities and centrally manage current and historical visual information

Defense Imagery Management Operations Center (DIMOC)

Defense Imagery Management Operations Center (DIMOC)

Dispersion

Dispersion is the separation of white light into its individual colors, due to the bending of each wavelength to a different degree of angle.

URL

Every piece of information on the Web has a unique address. This address is called a Uniform Resource Locator, or URL. A URL is an address that reflects the location of a file on Internet. This information might include a Web document, a file on a file-transfer site, or an e-mail address.

FTP

File Transfer Protocol (FTP)

Full Disclosure

For a government founded on the principle of an empowered public, the default position is full and prompt disclosure. Withholding information must be the exception and justified for specific and legally defensible reasons. Potential embarrassment is not justification to withhold information. Delays in the release of information can be damaging and even more embarrassing

8151

Graphic Illustrator

GIF

Graphics Interchange Format (GIF)

HD FOOTAGE

H.264 codec at a screen size of 1280x720, which is a 720p

HD FOOTAGE

HD footage is to be compressed using the H.264 codec at a screen size of 1280x720, which is a 720p (progressive) codec. All HD footage also needs to be compressed to SD due to current broadcasting restrictions in the Department of Defense, Armed Forces Network and Direct to Sailor

High Oblique Documentation

High-oblique documentation is accomplished at a camera angle that shows the horizon at about a 30- degree camera depression angle. It resembles the view a pilot sees when approaching the target. High-oblique images are useful in guiding pilots toward a photographic target, a bombing target, or a helicopter landing site.

1 HOUR Release

In the event of a significant accident or incident, it is imperative the information is made available to the public using the maximum disclosure, minimum delay guideline and not be held pending inquiry. Per the PA Regs, the goal is to release the information within one hour of the time the command is notified

DoD Principles of Information

Information shall be made fully and readily available, consistent with statutory requirements, unless its release is precluded by national security constraints or valid statutory mandates or exceptions. The Freedom of Information Act (FOIA) will be supported in both letter and spirit. FOIA will be further discussed in Chapter 3.

DoD Principles of Information

Information shall be withheld when disclosure would adversely affect national security, threaten the safety or privacy of U.S. government personnel or their families, violate the privacy of the citizens of the United States, or be contrary to law

DoD Principles of Information

Information will not be classified or otherwise withheld to protect the government from criticism or embarrassment, when the information itself is unclassified.

3 Factors that affect LIGHT

Intensity Direction Color

Navy Media Content Services (NMCS)

Its mission is to provide imagery to national and international media outlets, DoD agencies, and other federal agencies as required to tell the U.S. Navy story. NMCS is the Navy's primary point of contact for requests by major media outlets for U.S. Navy visual information products, both still and video

JPEG

Joint Photographic Experts Group

Joint Publication 3-61

Joint Public Affairs Doctrine

three-point lighting

Key Light, Fill Light, Back Light

Aerial Documentation

Low altitude: 0 to 1,500 feet Medium altitude: 1,500 to 10,000 feet High altitude: 10,000 feet and above

Low Oblique Documentation

Low-oblique imagery does not show the horizon. It is made with a camera depression angle of about 60 degrees. Low-oblique documentation covers a relatively small area.

8143

Motion Media Cameraman

8144

Motion Media Editor/Director

PRIMARY MOVEMENT

Movement in front of the camera, usually by the talent, is referred to as primary movement

Accidents/Death

Names of killed or injured will not be released until 24 hours after NOK are notified.

NMCS

Navy Media Content Services (NMCS)

NAVCO

Navy Office of Community Outreach (NAVCO)

CHINFO Field Activities

Navy Offices of Information (NAVINFO) and Navy Public Affairs Support Elements (NPASE).

OPNAVINST 3104.1

Navy Visual Information Policy and Responsibilities

OPNAVINST 3104.1A

Navy Visual Information Policy and Responsibilities

FOIA requests

Navy must respond to the request within 10 working days. However, you may make a written formal time-extension request back to the requester of up to 10 additional working days. This letter must be approved and signed by higher authority and include the reason for which an extension is required. The letter must also indicate that the requester may make an appeal to the appropriate appellate authority within 60 calendar days.

Types of Features

News, Human Interest, Personality, Auxiliary, Travel, Historical, Unit, How-To, Brights, Special Interest, Picture Story

NAVCO Governed By...

OPNAVINST 5726.8, Outreach: America's Navy

PAG

PAG's overarching purpose is to ensure message alignment, and it is tailored to specific events, subjects, or issues. Within PAG, you will find themes and messages, possible questions and proposed answers, and background information.

SECONDARY MOVEMENT

PAN, TILT, DOLLY, ZOOM, TRUCK, PEDESTAL

8147

Photojournalism Specialist

8148

Photojournalist

VIDEO MOVEMENT

Primary movements Secondary movements Tertiary movements

8152

Public Affairs Officer (Enlisted)

DoD Instruction 5400.13

Public Affairs Operations

SECNAVINST 5720.44

Public Affairs Policy and Regulations

8153

Public Affairs Supervisor

Refraction

Refraction is the change of direction of light rays (conflict) as they enter a medium of a different density. Refraction occurs when light leaves a medium, such as air, and enters a medium such as water, glass, or even a vacuum.

RPIE

Research, planning, implementation, and evaluation

SAPP

SAPP (security, accuracy, propriety and policy)

Dept. of Navy

SECNAV is responsible for establishing DON public affairs policy and directing its implementation. SECNAV monitors and controls Navy and Marine Corps relations with Congress, SECDEF, other principal government officials and the public. Implementation of SECNAV's policies is the responsibility of the Chief of Naval Operations (CNO), the Commandant of the Marine Corps, and other senior commanders who report directly to the SECNAV. The SECNAV Organization page can be found on Navy.mil.

5345

Scuba Diver

SECONDARY MOVEMENT

Secondary movement refers solely to the movement of the camera and is normally done in production studios. Secondary movements follow primary movements to change or adjust to picture composition

SAPP

Security, accuracy, propriety and policy (SAPP)

SITE TV

Shipboard Information, Training and Entertainment Closed-Circuit Television (SITE- CCTV)

Specular Reflection

Specular reflection occurs when light strikes a smooth, polished surface and reflects back at the same angle that it struck the surface

SPICE COPPS

Suspense Prominence Immediacy Conflict Emotion Consequence Oddity Proximity Progress Sex

TIFF

Tag Image File Format (TIFF)

TERTIARY MOVEMENT

Tertiary movement results from a sequence of shots from two or more cameras.

CE Publication

The CE publication is the preferred type because it is printed at no cost to the command. Advertising sold by the commercial printer covers the publishing costs. The contract between the command and the commercial printer stipulates the Navy will specify design and layout of editorial content, and advertising will not exceed 60 percent of the space

ASD(PA) Authority

The Secretary of Defense (SECDEF) delegated authority to the Assistant Secretary of Defense for Public Affairs, or ASD(PA), to communicate directly with DoD components on public affairs matters, provide public affairs guidance directly to the Unified Commanders and direction to the Navy and Marine Corps through the Secretary of the Navy (SECNAV).

13 days of the newspaper dateweek

The day in the center is the day your newspaper gets published (hits the streets to be picked up and read by your audience). There are six days before the publication date. There are six days after the publication date.

Defamation

The harming of one's reputation, is typically broken up into two types-libel and slander.

MC Function

To make the facts about your Navy available to the Navy's three main publics—the people at your command, Navy people in general and the people of the United States as a whole

Visible Light

The wavelengths our eyes detect are only a small portion of the electromagnetic energy spectrum. We call this the visible light spectrum. At one end of the visible spectrum are the short wavelengths of light we perceive as blue. At the other end of the visible spectrum are the longer wavelengths of light we perceive as red. All the other colors we can see in nature are found somewhere along the spectrum between blue and red.

VI

VISUAL INFORMATION

Viewpoint - the camera position in relationship to the subject

Viewpoint - the camera position in relationship to the subject

Direct to Sailor (DTS) program

a satellite-based source of programming, provides news and entertainment on television and radio channels. More information can be found in DoDINST 5120.2, American Forces Radio and Television Service, also known as Armed Forces Radio Television Service (AFRTS)

DoDINST 5040.05

alteration of official imagery is prohibited

CE

civilian enterprise

Command Newspapers-2 Types

civilian enterprise (CE) and command-funded

Color Temperature

inside fluorescent lights are about 3200 K

three functions of public affairs

internal relations, public information, and community relations

Primary Additive Colors

red (R), green (G), and blue (B)

2 Types of Reflection

specular and diffused

Headline Categories

straight news, feature and editorial.

VI documentation (VIDOC)

which includes combat camera documentation, operational documentation (OPDOC), technical documentation (TECDOC) and sub-functions using graphic arts, motion media, still photographic, audio, and other VI systems


Ensembles d'études connexes

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