MASS Communication Specialist BASIC
DoD Principles of Information
The DoD obligation to provide the public with information on its major programs and operations may require detailed public affairs planning and coordination within the DoD and with other government agencies. The purpose of such activity is to expedite the flow of information to the public; propaganda has no place in DoD public affairs programs.
WAITS(Bridge)
W = Ws or H not included in the lead. A = Attribution. I = Identification. T = Tieback information. S = Secondary facts.
EXTENDED SEQUENCE
Adding the extreme long shot, full-figure shot, and extreme close-up to your shot progression changes the basic sequence into the extended sequence
NUTGRAF
Bridge in a feature
3251
Broadcast Manager
8150
Broadcaster
BROADCAST WRITING
Each line of broadcast copy, or 10 words, equals approximately four seconds on air. Therefore, you will need seven to eight lines, on average, to produce a 30-second piece
VOSOT
Edited B-Roll (edited non-interview portions of video that are laid over the announcer's voice) that leads into a soundbite by an interview subject on the scene
8193
Electronic Imaging System Specialist
ENG Camera
Electronic newsgathering (ENG) video cameras were originally for use by news camera operators who shot standard definition (SD) footage on 3⁄4"- or 1" tape
FOIA
In 1966, FOIA gave the public the right to access records of the executive branch of the federal government, establishing for the first time in U.S. history the right of "any person" to seek access to these records
News Story
LEAD, BRIDGE, BODY
Basic Shot Sequence
LONG SHOT, MEDIUM SHOT, CLOSE UP
Libel
Libel is published defamation, while slander is spoken. As it may be clear that defamation printed in a newspaper or on a website is libelous, it may not be as clear when it comes to broadcasted products on television or radio.
Reflection
Light is "transmitted" when it passes through a medium
Transmission
Light is "transmitted" when it passes through a medium
Light & Spectrum
Light is made up of energy waves, which are grouped together in what is called a spectrum
Diffraction
Light is slightly bent and scattered when light passes over the edge of an opaque object. This change of direction of light rays is called diffraction.
Diffused Reflection
Light that strikes a rough surface is reflected back in many directions. This is diffused reflection. Diffused reflections form the middle tone areas in a photograph; specular reflections form the highlighted areas
FOIA Requests
Projected retirees Deck logs Investigations Contracts Nuclear weapons Disposal of toxic substances
Exposure Equation
Exposure = Intensity x Time (E = I x T)
copyrights issued before 1978
good for 75 years and are renewable
copyrights issued since 1978
good for the author's life plus 70 years
Color Temperature
outside light creates blue light (around 5600 K
Secondary Additive Colors
cyan (C), yellow (Y), and magenta (M)
Field of View SHOTS
extreme long shot, long shot, medium shot, close-up and extreme close-up
Fair Use Doctrine
legally allows use of portions of copyrighted work without permission in certain instances
Aperture
1.0, 1.4, 2.0, 2.8, 4.0, 5.6, 8, 11, 16, 22, 32,
SPICE COPPS
10 major elements of mass appeal
RECORD Minimum
10 seconds
Caption Examples
100714-N-VQ827-208 ATLANTIC OCEAN (July 14, 2010)
Dateweek
13 days of the newspaper dateweek
Video Capture
24 to 30 images per second
Electromagnetic VISBILE SPECTRUM
400-700 nanometers : BLUE/GREEN/RED
Accidents/Death of Foreigner
48 hours after SECNAV has been notified and NOK
Normal speech rate
80 to 175 words per minute
DoD Principles of Information
A free flow of general and military information shall be made available, without censorship or propaganda, to the men and women of the armed forces and their family members.
Media Advisory
A media advisory is an abbreviated form of a news release intended to encourage the media to cover an event themselves
News Peg
A news peg is found in the lead and is the most significant or interesting fact in a story
Absorption
Absorbed light is neither transmitted, nor reflected. An object that absorbs the light falling upon it is "opaque."
MC Principles
Accountability to the public, full disclosure, expeditious release, message alignment and ethics.
ABCS OF JOURNALISM
Accuracy, Brevity, Clarity
8288
Aerial Cameraman
CHINFO
As the direct representative of SECNAV, CHINFO is the Navy's information chief and is delegated the responsibility for coordinating, planning, and implementing the Navy's public affairs policies and programs. This includes exercising command of the Navy Offices of Information and other CHINFO field activities and providing direction to public affairs programs throughout the DON.
BMP
Bitmap Image (BMP)
OPNAVINST 3104.3A
COMCAM
Camera angle - the angle in which the camera lens is tilted
Camera angle - the angle in which the camera lens is tilted
THE SIX Cs
Clear, Concise, Complete, Conversational, Current, and Correct.
Command Funded Newspaper
Command-funded newspapers—what the industry terms "in-house" publications
Command Funded Publication
Command-funded publications do not contain advertising, so they are paid for by the command and printed on base, aboard ship or at a commercial printer. The command owns 100 percent of the layout space.
SECNAVINST 5870.4A
Copyright Instruction
DIMOC
DIMOC supports worldwide DoD and other U.S. government agency communication and operational missions with the right imagery in the right place at the right time by providing an enabling architecture to synchronize and integrate the various DoD imagery capabilities and centrally manage current and historical visual information
Defense Imagery Management Operations Center (DIMOC)
Defense Imagery Management Operations Center (DIMOC)
Dispersion
Dispersion is the separation of white light into its individual colors, due to the bending of each wavelength to a different degree of angle.
URL
Every piece of information on the Web has a unique address. This address is called a Uniform Resource Locator, or URL. A URL is an address that reflects the location of a file on Internet. This information might include a Web document, a file on a file-transfer site, or an e-mail address.
FTP
File Transfer Protocol (FTP)
Full Disclosure
For a government founded on the principle of an empowered public, the default position is full and prompt disclosure. Withholding information must be the exception and justified for specific and legally defensible reasons. Potential embarrassment is not justification to withhold information. Delays in the release of information can be damaging and even more embarrassing
8151
Graphic Illustrator
GIF
Graphics Interchange Format (GIF)
HD FOOTAGE
H.264 codec at a screen size of 1280x720, which is a 720p
HD FOOTAGE
HD footage is to be compressed using the H.264 codec at a screen size of 1280x720, which is a 720p (progressive) codec. All HD footage also needs to be compressed to SD due to current broadcasting restrictions in the Department of Defense, Armed Forces Network and Direct to Sailor
High Oblique Documentation
High-oblique documentation is accomplished at a camera angle that shows the horizon at about a 30- degree camera depression angle. It resembles the view a pilot sees when approaching the target. High-oblique images are useful in guiding pilots toward a photographic target, a bombing target, or a helicopter landing site.
1 HOUR Release
In the event of a significant accident or incident, it is imperative the information is made available to the public using the maximum disclosure, minimum delay guideline and not be held pending inquiry. Per the PA Regs, the goal is to release the information within one hour of the time the command is notified
DoD Principles of Information
Information shall be made fully and readily available, consistent with statutory requirements, unless its release is precluded by national security constraints or valid statutory mandates or exceptions. The Freedom of Information Act (FOIA) will be supported in both letter and spirit. FOIA will be further discussed in Chapter 3.
DoD Principles of Information
Information shall be withheld when disclosure would adversely affect national security, threaten the safety or privacy of U.S. government personnel or their families, violate the privacy of the citizens of the United States, or be contrary to law
DoD Principles of Information
Information will not be classified or otherwise withheld to protect the government from criticism or embarrassment, when the information itself is unclassified.
3 Factors that affect LIGHT
Intensity Direction Color
Navy Media Content Services (NMCS)
Its mission is to provide imagery to national and international media outlets, DoD agencies, and other federal agencies as required to tell the U.S. Navy story. NMCS is the Navy's primary point of contact for requests by major media outlets for U.S. Navy visual information products, both still and video
JPEG
Joint Photographic Experts Group
Joint Publication 3-61
Joint Public Affairs Doctrine
three-point lighting
Key Light, Fill Light, Back Light
Aerial Documentation
Low altitude: 0 to 1,500 feet Medium altitude: 1,500 to 10,000 feet High altitude: 10,000 feet and above
Low Oblique Documentation
Low-oblique imagery does not show the horizon. It is made with a camera depression angle of about 60 degrees. Low-oblique documentation covers a relatively small area.
8143
Motion Media Cameraman
8144
Motion Media Editor/Director
PRIMARY MOVEMENT
Movement in front of the camera, usually by the talent, is referred to as primary movement
Accidents/Death
Names of killed or injured will not be released until 24 hours after NOK are notified.
NMCS
Navy Media Content Services (NMCS)
NAVCO
Navy Office of Community Outreach (NAVCO)
CHINFO Field Activities
Navy Offices of Information (NAVINFO) and Navy Public Affairs Support Elements (NPASE).
OPNAVINST 3104.1
Navy Visual Information Policy and Responsibilities
OPNAVINST 3104.1A
Navy Visual Information Policy and Responsibilities
FOIA requests
Navy must respond to the request within 10 working days. However, you may make a written formal time-extension request back to the requester of up to 10 additional working days. This letter must be approved and signed by higher authority and include the reason for which an extension is required. The letter must also indicate that the requester may make an appeal to the appropriate appellate authority within 60 calendar days.
Types of Features
News, Human Interest, Personality, Auxiliary, Travel, Historical, Unit, How-To, Brights, Special Interest, Picture Story
NAVCO Governed By...
OPNAVINST 5726.8, Outreach: America's Navy
PAG
PAG's overarching purpose is to ensure message alignment, and it is tailored to specific events, subjects, or issues. Within PAG, you will find themes and messages, possible questions and proposed answers, and background information.
SECONDARY MOVEMENT
PAN, TILT, DOLLY, ZOOM, TRUCK, PEDESTAL
8147
Photojournalism Specialist
8148
Photojournalist
VIDEO MOVEMENT
Primary movements Secondary movements Tertiary movements
8152
Public Affairs Officer (Enlisted)
DoD Instruction 5400.13
Public Affairs Operations
SECNAVINST 5720.44
Public Affairs Policy and Regulations
8153
Public Affairs Supervisor
Refraction
Refraction is the change of direction of light rays (conflict) as they enter a medium of a different density. Refraction occurs when light leaves a medium, such as air, and enters a medium such as water, glass, or even a vacuum.
RPIE
Research, planning, implementation, and evaluation
SAPP
SAPP (security, accuracy, propriety and policy)
Dept. of Navy
SECNAV is responsible for establishing DON public affairs policy and directing its implementation. SECNAV monitors and controls Navy and Marine Corps relations with Congress, SECDEF, other principal government officials and the public. Implementation of SECNAV's policies is the responsibility of the Chief of Naval Operations (CNO), the Commandant of the Marine Corps, and other senior commanders who report directly to the SECNAV. The SECNAV Organization page can be found on Navy.mil.
5345
Scuba Diver
SECONDARY MOVEMENT
Secondary movement refers solely to the movement of the camera and is normally done in production studios. Secondary movements follow primary movements to change or adjust to picture composition
SAPP
Security, accuracy, propriety and policy (SAPP)
SITE TV
Shipboard Information, Training and Entertainment Closed-Circuit Television (SITE- CCTV)
Specular Reflection
Specular reflection occurs when light strikes a smooth, polished surface and reflects back at the same angle that it struck the surface
SPICE COPPS
Suspense Prominence Immediacy Conflict Emotion Consequence Oddity Proximity Progress Sex
TIFF
Tag Image File Format (TIFF)
TERTIARY MOVEMENT
Tertiary movement results from a sequence of shots from two or more cameras.
CE Publication
The CE publication is the preferred type because it is printed at no cost to the command. Advertising sold by the commercial printer covers the publishing costs. The contract between the command and the commercial printer stipulates the Navy will specify design and layout of editorial content, and advertising will not exceed 60 percent of the space
ASD(PA) Authority
The Secretary of Defense (SECDEF) delegated authority to the Assistant Secretary of Defense for Public Affairs, or ASD(PA), to communicate directly with DoD components on public affairs matters, provide public affairs guidance directly to the Unified Commanders and direction to the Navy and Marine Corps through the Secretary of the Navy (SECNAV).
13 days of the newspaper dateweek
The day in the center is the day your newspaper gets published (hits the streets to be picked up and read by your audience). There are six days before the publication date. There are six days after the publication date.
Defamation
The harming of one's reputation, is typically broken up into two types-libel and slander.
MC Function
To make the facts about your Navy available to the Navy's three main publics—the people at your command, Navy people in general and the people of the United States as a whole
Visible Light
The wavelengths our eyes detect are only a small portion of the electromagnetic energy spectrum. We call this the visible light spectrum. At one end of the visible spectrum are the short wavelengths of light we perceive as blue. At the other end of the visible spectrum are the longer wavelengths of light we perceive as red. All the other colors we can see in nature are found somewhere along the spectrum between blue and red.
VI
VISUAL INFORMATION
Viewpoint - the camera position in relationship to the subject
Viewpoint - the camera position in relationship to the subject
Direct to Sailor (DTS) program
a satellite-based source of programming, provides news and entertainment on television and radio channels. More information can be found in DoDINST 5120.2, American Forces Radio and Television Service, also known as Armed Forces Radio Television Service (AFRTS)
DoDINST 5040.05
alteration of official imagery is prohibited
CE
civilian enterprise
Command Newspapers-2 Types
civilian enterprise (CE) and command-funded
Color Temperature
inside fluorescent lights are about 3200 K
three functions of public affairs
internal relations, public information, and community relations
Primary Additive Colors
red (R), green (G), and blue (B)
2 Types of Reflection
specular and diffused
Headline Categories
straight news, feature and editorial.
VI documentation (VIDOC)
which includes combat camera documentation, operational documentation (OPDOC), technical documentation (TECDOC) and sub-functions using graphic arts, motion media, still photographic, audio, and other VI systems
