MIS CH 2
Which of the following is a challenge for organizations when it comes to sustaining a competitive advantage?
Markets, customer expectations, and technology change.
Which of the following is an appropriate way to think about investing in a disruptive innovation?
Put technology ahead of strategy and marketing.
Reducing costs and time to complete repetitive tasks are goals to achieve operational ______________.
effectiveness
A ____________ approach involves an organization providing a limited version of a product for free in an effort to build a customer base and charge for premium versions.
freemium
Companies pursuing a __________ business strategy attempt to achieve economies of scale by developing products for the global market, which can be sold in large quantities
global
The business intelligence information that executives need to make strategic decisions is __________.
less structured than the other levels of decision making
At the __________ level of decision making, functional managers focus on monitoring and controlling operational-level activities and providing information to higher levels of the organization.
managerial
Which type of strategy would a company pursue if it wanted to try to provide better products or services than its competitors?
A differentiation strategy
Which of the following best describes a value chain?
A set of activities that adds value throughout the organization
Which of the following is a challenge for organizations when it comes to sustaining a competitive advantage?
Competitors can copy strategic systems.
Which of the following is true of the information that executives have to use to make decisions?
It is less structured than the other levels of decision making.
Which of the following best describes a value proposition?
It is what a business provides to a customer and what the customer is willing to pay for that product or service
Which of the following statements is true of operational-level decisions?
They are highly structured and recurring.
Which of the following best defines business processes?
They are the activities organizations perform in order to reach their business goals.
Which of the following is true of key performance indicators?
They help functional managers assess the organization's progress toward a certain goal.
At the executive level of decision making, information systems are used to __________
obtain aggregate summaries of trends and projections of the future
At which decision-making level do people make structured decisions?
operational
