Exam 3
With respect to the five components of social media information systems (SMIS), which of the following statements is true of user communities?
their procedures are informal, evolving, and socially oriented
Which of the following statements is true of defenders of belief?
they seek conformity and want to convince others of the wisdom of their opinions
Which of the following statements is true of inherent processes?
Inherent processes provide an alternative to business process reengineering$
Which of the following is a characteristic of enterprise information systems?
They typicaly have hundreds to thousands of users
Social media ________ are the companies that operate the SM sites.
application providers
Social media ________ create the features and functions of the site, and they compete with one another for the attention of user communities and SM sponsors.
application providers
Which of the following statements is true of social CRM?
each customer crafts his or her own relationship with the company
Which of the following statements is true of enterprise information systems?
the solutions to problems in these systems usually involve more than one department
SM communities differ from regular communities because ________.
they are based on mutual interests of users
Physician partnerships most likely use ________.
workgroup information systems
____ is data about relationships
Connection data
________ is the application of social media to facilitate the cooperative work of people inside organizations.
Enterprise 2.0
Which of the following statements is true of inherent processes?
Inherent processes are expensive and time-consuming$
During which of the following phases of the customer life cycle does win-back processes categorize customers according to value?
churn
Which of the following statements is true about viral hooks?
it is an inducement to pass communication along the tiers of a community
The source, format, assumptions, constraints, and other facts concerning certain data are called ________.
metadata
According to McAfee's Enterprise 2.0 model, creating enterprise content via blogs, wikis, discussion groups, and presentations is part of ________.
Authoring
________ is an information systems application that supports the human resources department in an organization.
Compensation
________ is data and responses to data that are contributed by users and SM sponsors.
Content Data
Which of the following is most likely to make use of an inter-enterprise information system?
PRIDE system
Which of the following statements is true of seekers of truth?
They generally do not form bonds with an organization
With respect to the five components of social media information systems (SMIS), which of the following statements is true of SM sponsors?
They need to be trained on both SMIS user procedures as well as on the organizations social networking policy
Which of the following statements is true of a data warehouse?
a data warehouse is larger than a data mart
________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.
data acquistion
The problems posed by information silos ultimately lead to ________.
increased costs for an organization
Which of the following is a component of relationship management?
increasing the value of existing customers by selling them more products
a _____ exists when data are isolated in separated information systems
information silo
The results generated in the Map phase are combined in the ________ phase.
reduce
________ are user requests for particular business intelligence results on a particular schedule or in response to particular events.
subscriptions
In the case of ________, data miners develop models prior to conducting analyses and then apply statistical techniques to data to estimate parameters of the models.
supervised data mining
Budgeting and treasury management are information systems applications that support an organization's ________.
accounting department
Personal information systems are most likely to be used by ________.
drug salesperson
Which of the following is a characteristic of workgroup information systems?
resistance to change
Which of the following statements is true of social networking problems?
responses to problematic content are best reserved for instances where it has caused the organization to do something positive
Sales forecasting and brand management are information systems applications that support an organization's ________.
sales and marketing department
________ is a person's belief that he or she can be successful at his or her job.
self-efficacy
The first phase in the customer life cycle involves ________.
sending messages to target audiences to attract customers prospects
________ is the use of information technology to support the sharing of content among networks of users.
Social Media
Which of the following statements is true of social capital?
when a user creates content for an organization, the strength of the relationship increases
Which of the following statements is true of workgroup information systems?
workgroup information systems typically support 10 to 100 users
________ refers to the level of detail represented by data.
granularity
Which of the following departments in an organization is supported by information systems applications such as recruitment and compensation?
human resources department
Which of the following activities in the business intelligence process involves delivering business intelligence to the knowledge workers who need it?
publish results
Which of the following statements is true of business intelligence (BI) publishing alternatives?
publishing dynamic BI is more difficult than publishing static content
________ requires users to request business intelligence results.
pull publishing
Which of the following statements is true of responding to social networking problems?
patronizing responses to comments from content contributors can generate a strong backlash
Which of the following problems is particularly common for data that have been gathered over time?
lack consistency
Which of the following is an information systems application that supports the sales and marketing department in an organization?
lead generation
ERP was originally used in the ________ domain.
manufacturing
____ is a world wide learder or ERP vendors
SAP
A ________ is a content structure that has emerged from the processing of many user tags.
folksonomy
The ________ of business intelligence servers maintains metadata about the authorized allocation of business intelligence results to users.
management function
Which of the following statements is a characteristic of user communities?
most users of SM belong to several different user communities
________ is the process of delivering business intelligence to users without any request from the users.
push publishing
The goal of ________, a type of business intelligence analysis, is to create information about past performance.
reporting
________ is the process of sorting, grouping, summing, filtering, and formatting structured data.
reporting analysis
Being linked to a network of highly regarded contacts is a form of ________.
social credential
A ________ is a statement that delineates employees' rights and responsibilities.
social media policy
Which of the following refers to data in the form of rows and columns?
structered data
Regression analysis is used in ________.
supervised data mining
The more attributes there are in a sample data, the easier it is to build a model that fits the sample data, but that is worthless as a predictor. Which of the following best explains this phenomenon?
the curse of dimensionality
With respect to the five components of social media information systems (SMIS), which of the following statements is true of application providers?
they store and retrieve SM data on behalf of sponsors and user communities
Which of the following statements is a feature of social media application providers?
they use elastic, cloud-based servers to process SM sites
when prospects become customers who need to be supported, the organzation is in the ____ phase of the customer life cycle
Customer acquistion
Which of the following statements is true of using social media to advance organizational strategy?
Users who have no financial incentivie are willing to provide reviews to the buyer community
Which of the following statements is true of BigData?
bigdata refers to data sets that are at least a petabyte in size
Which of the following statements is true of business intelligence (BI) systems?
business intelligence systems analyze an organizations past performance to make predictions
________ is the activity of altering the existing business processes and designing new ones to take advantage of new information systems.
business process reengineering
________ is an unsupervised data mining technique in which statistical techniques identify groups of entities that have similar characteristics.
cluster analysis
Enterprise resource planning (ERP) helps in ________.
consolidating business operations into single, consistent, computing platform
________ is the dynamic social media process of employing users to participate in product design or product redesign.
crowdsourcing
Information silos arise as a result of ________.
data being isolated in systems that are separated across different organizational levels
Which of the following is a fundamental category of business intelligence (BI) analysis?
data mining
________ is the application of statistical techniques to find patterns and relationships among data for classification and prediction.
data mining
________ techniques emerged from the combined discipline of statistics, mathematics, artificial intelligence, and machine-learning.
data mining
A ________ is a facility for managing an organization's business intelligence data.
data warehouse
When implementing new enterprise systems in a company, process issues that may arise can be effectively resolved by ________.
developing committees and steering groups for process management
Problematic data are referred to as ________.
dirty data
Inter-enterprise PRIDE systems are referred to as ________ because in such systems processing is divided across multiple computing devices.
distributed systems
________ reports are business intelligence documents that are updated at the time they are requested.
dynamic
