Exam 3

With respect to the five components of social media information systems (SMIS), which of the following statements is true of user communities?

their procedures are informal, evolving, and socially oriented

Which of the following statements is true of defenders of belief?

they seek conformity and want to convince others of the wisdom of their opinions

Which of the following statements is true of inherent processes?

Inherent processes provide an alternative to business process reengineering$

Which of the following is a characteristic of enterprise information systems?

They typicaly have hundreds to thousands of users

Social media ________ are the companies that operate the SM sites.

application providers

Social media ________ create the features and functions of the site, and they compete with one another for the attention of user communities and SM sponsors.

application providers

Which of the following statements is true of social CRM?

each customer crafts his or her own relationship with the company

Which of the following statements is true of enterprise information systems?

the solutions to problems in these systems usually involve more than one department

SM communities differ from regular communities because ________.

they are based on mutual interests of users

Physician partnerships most likely use ________.

workgroup information systems

____ is data about relationships

Connection data

________ is the application of social media to facilitate the cooperative work of people inside organizations.

Enterprise 2.0

Which of the following statements is true of inherent processes?

Inherent processes are expensive and time-consuming$

During which of the following phases of the customer life cycle does win-back processes categorize customers according to value?

churn

Which of the following statements is true about viral hooks?

it is an inducement to pass communication along the tiers of a community

The source, format, assumptions, constraints, and other facts concerning certain data are called ________.

metadata

According to McAfee's Enterprise 2.0 model, creating enterprise content via blogs, wikis, discussion groups, and presentations is part of ________.

Authoring

________ is an information systems application that supports the human resources department in an organization.

Compensation

________ is data and responses to data that are contributed by users and SM sponsors.

Content Data

Which of the following is most likely to make use of an inter-enterprise information system?

PRIDE system

Which of the following statements is true of seekers of truth?

They generally do not form bonds with an organization

With respect to the five components of social media information systems (SMIS), which of the following statements is true of SM sponsors?

They need to be trained on both SMIS user procedures as well as on the organizations social networking policy

Which of the following statements is true of a data warehouse?

a data warehouse is larger than a data mart

________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.

data acquistion

The problems posed by information silos ultimately lead to ________.

increased costs for an organization

Which of the following is a component of relationship management?

increasing the value of existing customers by selling them more products

a _____ exists when data are isolated in separated information systems

information silo

The results generated in the Map phase are combined in the ________ phase.

reduce

________ are user requests for particular business intelligence results on a particular schedule or in response to particular events.

subscriptions

In the case of ________, data miners develop models prior to conducting analyses and then apply statistical techniques to data to estimate parameters of the models.

supervised data mining

Budgeting and treasury management are information systems applications that support an organization's ________.

accounting department

Personal information systems are most likely to be used by ________.

drug salesperson

Which of the following is a characteristic of workgroup information systems?

resistance to change

Which of the following statements is true of social networking problems?

responses to problematic content are best reserved for instances where it has caused the organization to do something positive

Sales forecasting and brand management are information systems applications that support an organization's ________.

sales and marketing department

________ is a person's belief that he or she can be successful at his or her job.

self-efficacy

The first phase in the customer life cycle involves ________.

sending messages to target audiences to attract customers prospects

________ is the use of information technology to support the sharing of content among networks of users.

Social Media

Which of the following statements is true of social capital?

when a user creates content for an organization, the strength of the relationship increases

Which of the following statements is true of workgroup information systems?

workgroup information systems typically support 10 to 100 users

________ refers to the level of detail represented by data.

granularity

Which of the following departments in an organization is supported by information systems applications such as recruitment and compensation?

human resources department

Which of the following activities in the business intelligence process involves delivering business intelligence to the knowledge workers who need it?

publish results

Which of the following statements is true of business intelligence (BI) publishing alternatives?

publishing dynamic BI is more difficult than publishing static content

________ requires users to request business intelligence results.

pull publishing

Which of the following statements is true of responding to social networking problems?

patronizing responses to comments from content contributors can generate a strong backlash

Which of the following problems is particularly common for data that have been gathered over time?

lack consistency

Which of the following is an information systems application that supports the sales and marketing department in an organization?

lead generation

ERP was originally used in the ________ domain.

manufacturing

____ is a world wide learder or ERP vendors

SAP

A ________ is a content structure that has emerged from the processing of many user tags.

folksonomy

The ________ of business intelligence servers maintains metadata about the authorized allocation of business intelligence results to users.

management function

Which of the following statements is a characteristic of user communities?

most users of SM belong to several different user communities

________ is the process of delivering business intelligence to users without any request from the users.

push publishing

The goal of ________, a type of business intelligence analysis, is to create information about past performance.

reporting

________ is the process of sorting, grouping, summing, filtering, and formatting structured data.

reporting analysis

Being linked to a network of highly regarded contacts is a form of ________.

social credential

A ________ is a statement that delineates employees' rights and responsibilities.

social media policy

Which of the following refers to data in the form of rows and columns?

structered data

Regression analysis is used in ________.

supervised data mining

The more attributes there are in a sample data, the easier it is to build a model that fits the sample data, but that is worthless as a predictor. Which of the following best explains this phenomenon?

the curse of dimensionality

With respect to the five components of social media information systems (SMIS), which of the following statements is true of application providers?

they store and retrieve SM data on behalf of sponsors and user communities

Which of the following statements is a feature of social media application providers?

they use elastic, cloud-based servers to process SM sites

when prospects become customers who need to be supported, the organzation is in the ____ phase of the customer life cycle

Customer acquistion

Which of the following statements is true of using social media to advance organizational strategy?

Users who have no financial incentivie are willing to provide reviews to the buyer community

Which of the following statements is true of BigData?

bigdata refers to data sets that are at least a petabyte in size

Which of the following statements is true of business intelligence (BI) systems?

business intelligence systems analyze an organizations past performance to make predictions

________ is the activity of altering the existing business processes and designing new ones to take advantage of new information systems.

business process reengineering

________ is an unsupervised data mining technique in which statistical techniques identify groups of entities that have similar characteristics.

cluster analysis

Enterprise resource planning (ERP) helps in ________.

consolidating business operations into single, consistent, computing platform

________ is the dynamic social media process of employing users to participate in product design or product redesign.

crowdsourcing

Information silos arise as a result of ________.

data being isolated in systems that are separated across different organizational levels

Which of the following is a fundamental category of business intelligence (BI) analysis?

data mining

________ is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

data mining

________ techniques emerged from the combined discipline of statistics, mathematics, artificial intelligence, and machine-learning.

data mining

A ________ is a facility for managing an organization's business intelligence data.

data warehouse

When implementing new enterprise systems in a company, process issues that may arise can be effectively resolved by ________.

developing committees and steering groups for process management

Problematic data are referred to as ________.

dirty data

Inter-enterprise PRIDE systems are referred to as ________ because in such systems processing is divided across multiple computing devices.

distributed systems

________ reports are business intelligence documents that are updated at the time they are requested.

dynamic