MCP

What three things do you confirm if a campaign will not preview on a page but the template seems to work in both the template and web campaign editors? a. The page type with the relevant content zone is correctly matched on the previewed page b. All available options are defined for the template c. The selected content zone is defined in the sitemap d. You are using a global template e. The sitemap is sending the correct event on the previewed page

a, c, e

What is an Identity Namespace?

An indication that an identity type is unique within the data set

You access user and account segments in this section of the left-navigation menu.

Audiences

When combining multiple segmentation rules together, what type of operator logic is supported?

Both AND and OR

What are three features of the WebSDK when deployed on a website? a. Rendering campaigns for personalization b. Loading data from EL feeds c. Configure filters and goals d. Sitemapping for data collection e. Identity and cookie management

a, d, e

What is the primary benefit of the synchronous integration method of the Interaction Studio JavaScript Beacon?

It reduces flicker

When an Interaction Studio customer plans to implement multiple domains or locales, which factors influence using a single dataset versus multiple datasets? a. The similarity of site structure, audience overlap, and ease of use b. Similarity of marketing goals, shared inventory, and audience overlap c. The similarity of languages, ease of use, and the same team managing each domain d. The similarity of site structure, the same team managing each domain, and hypothesis testing

a

When should you define goals and filters? a. before launching a campaign that you want to measure against a goal or filter b. when you are reviewing campaign statistics c. over time d. after launching a campaign

a

What are two competitive advantages of Marketing Cloud Personalization? a. monitors active time spent and true engagement b. true real-time decisioning c. integrated content management system d. manages consent

a, b

When using B2B Detect, which two options are valid account origins? a. IP b. account domain c. time of day d. customer dob

a, b

After you send an open-time email, can you make changes to the recipe algorithm used to populate product or content recommendations?

Yes, you can make changes any time.

Once the username and password are created for an SFTP user, how do you manage the password?

You have to download or save SFTP credentials (silly)

How does a developer share Web Templates from one dataset to another? a. download to zip file, Upload zip file b. deployment manager c. clone d. copy

a

What are the three types of mobile campaigns a business user can create in Marketing Cloud Personalization? a. push message b. in-app notification c. Data (JSON format) d. SMS text message e. browser notification

a, b, c

Which three components of a server side campaign must be coded by a developer? a. parsing the JSON response b. tracking of campaign statistics c. event API request d. campaign setup e. content selection

a, b, c

What are three examples of channels that use server side campaigns to pull decisions and data from Interaction Studio? a. sales/service cloud b. POS c. social media d. email d. call center application

a, b, e

What three features are used to support mobile web personalization? (select 3) a. mobile SDK b. mobile data campaign c. sitemap d. web SDK e. templates

a, b, e

Event API requests are made using what two content types? (select 2) a. form URL encoded b. CSV c. JSON d. XML

a, c

What are two ways to populate the Marketing Cloud Personalization catalog? a. ETL feed b. email pixel c. web SDK d. third-party integration

a, c

What three components can a web developer define by pageType? a. capturing attributes b. campaigns c. item actions d. content zones e. goals

a, c, d

What high level metrics are available by default for each segment on the User Segments screen? Select the correct answers. a. Change Percentage b. Activations c. Revenue d. Drops e. Members

a, c, e

What are resolvers? a. Web SDK functions used to return the values of page elements and attributes. b. Web SDK properties used to return mobile user IDs. c. Web SDK functions used to return the IP address associated with a user. d. Web SDK functions used to return data associated with a user ID.

a

What controls how content and product recommendations display in an open time email campaign? a. item template b. promotion eligibility c. campaign template d. catalog setup

a

Which of the following are common use cases of Interaction Studio? Select three answers. a. Machine Learning driven offers personalized at open-time b. Rule-based activities on an immediate, triggered, or scheduled basis c. Machine Learning audit of privileged users permissions d. Behavioral targeted pop-ups e. Personalized rules-based next best offer on the homepage

a, d, e

If you want to compare the completion of two objectives based on a filter, what report would you use? a. goal comparison report b. visitor behavior report c. goal completion report d. referring sources report

a. goal comparison report

An administrator wants to restrict the view of customer data in the Marketing Cloud Personalization user interface. What value do they need to give an attribute to ensure it's hidden for certain roles? a. sensitive b. personally identifiable c. hidden

a. sensitive

When does the site mapping process happen during the implementation process?

at the beginning

What are the key areas you need to identify for a customer prior to starting Interaction Studio implementation? a. Key stakeholders, user account setup, server size, and speed b. Data integrations, channel integrations, activation use cases c. Customer journey, key metrics, ROI d. Data ingestion, catalog setup, first campaign

b

What are the options for logic gates when creating segments? a. You choose multiple logic gates between rules and groups of rules b. You only choose one logic gate (and/or) per group and one logic gate across groups c. Logic gates vary per group but must be the same between multiple groups d. Only one logic gate is available between rules and groups of rules

b

What properties are required when specifying a page type? a. listeners and name b. name and isMatch c. catalog and contentZones d. name and action

b

Select two valid profile object rules a. Object between b. Object match c. Object aggregation d. Object difference

b, c

What are the most important ways segments are used by Marketing Cloud Personalization? Select two answers. a. data integration b. activation c. insight and analysis d. history tracking

b, c

Which two items can be included in the total engagement score calculation? a. identity merge date b. actions c. visits d. time of day

b, c

What three components of Interaction Studio can be used to create an open-time email campaign? a. Subscriber list in Interaction Studio b. Promotion c. Item Template d. Recipe e. HTML code

b, c, d

What three components are defined by the developer in the Sitemap? a. promotions b. events c. content zones d. campaigns e. page types

b, c, e

Select 2 good use cases for Profile Objects a. purchases b. credit cards c. emails d. subscriptions

b, d

What are 2 key features of the Event API? a. picks up files from an external SFTP for batch processing b. returns campaigns which are served to qualified recipients c. triggers email and SMS campaigns from the website d. allows sources to send event data to MCP

b, d

What is the the best practice to manage location in data sets? Choose 2 a. Put all locations in the same data set b. If a item availability or inventory don't have same across locales separate the datasets to avoid recommending products in stock in some countries but out of stock in others c. Don't have a key point to correlate the locations d. Have the key points of interaction in the same across locales (like email sign-up or form fields), so you can build scalable campaigns quickly across locales

b, d

What two features of Marketing Cloud Personalization have functionality to perform an A/B Test? a. segments b. campaigns c. templates d. recipes

b, d

What three components of Interaction Studio can be used to create an open-time email campaign? a. HTML code b. Promotion c. Subscriber list in Interaction Studio d. Recipe e. Item Template

b, d, e

What two fields can a web developer specify for defining a Content Zone? a. dimensions b. associated page type c. CSS selector of the DOM element d. name of the content zone

c, d

How many days after the date of upload will files be deleted from the SFTP? a. 180 days b. 30 days c. 60 days e. 90 days

c. 60 days

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe? a. trending b. similar items c. co-buy d. co-browse

c. co-buy

Which user attribute data types are supported in the identity system? a. string and integer b. multistring c. string and multistring d. string

d. string

A brand wants to do an ad hoc export of a segment. What option could they use? a. the export segment via the SOAP API b. the export segment to Amazon S3 c. the export segment via JSON payload d. the export segment via CSV format

d. the export segment via CSV format

The Marketing Cloud Personalization Data Warehouse is a _________________.

database - preprocessed copy of the IS operational database

What is the purpose of segment rules?

define which visitors will be included or excluded from a segment

When are the content areas rendered for open-time email campaigns?

each time the email is opened

Which global template do you select and customize to provide trending blog recommendations on the homepage?

einstein content recommendations

What are the components of an Marketing Cloud Personalization web campaign?

experience, template, content zone

Where can you review ingredients to build recommendations based on AI?

machine learning

What are base item types that an administrator can use in a Catalog?

product, category, article

How much time to ingest a new contact in a segment?

real-time

What report would a brand use to understand users who have just been to the site?

recent visitors report

Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?

server-side campaign

What must a Marketing Cloud Administrator do before a Marketing Cloud user accesses Interaction Studio?

set user access permissions for IS in Marketing Cloud setup

What is the next step in preparing your recipe for use once you build your recipe?

training

How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

64 total between filters and goals

How long does a standard implementation take for one customer, one domain, and one or two data feeds?

10 weeks

Maximum number of customer user attributes allowed across a dataset

100

What powers Interaction Studio recommendations?

Configurable algorithms, business rules, and affinity boosters

What implementation step needs to be completed to use Interaction Studio on your website?

Deploy the web SDK

What is the standard mechanism Marketing Cloud Personalization uses to ingest data from Marketing Cloud Personalization SFTP location?

ETL feeds

If the JavaScript Beacon is already installed on a site and you need to work in a different dataset, how do you change the dataset used on the site?

Open the Launcher extension > select Inject SDK, copy the cdn URL from Web > ...

What report helps determine the specific way a visitor moved around on your site?

Paths report

Which report tells you what site brought visitors to your site?

Referring Sources report

How do you manually load a file into Interaction Studio?

Select Feeds > Feeds Dashboard > Validate or Execute > Upload a CSV or select a file > click Run Test > ensure the file is error-free > Commit

What must a Marketing Cloud Administrator do before a Marketing Cloud user accesses Interaction Studio?

Set user access permissions for IS in Marketing Cloud Setup

What is the best practice to create data sets?

Single dataset per domain, but this depends on business needs. Discuss goals to determine best approach

True or False: It is possible to compare multiple segments against each other on the screen

True

True or False: Multiple "Rule Groups" are supported

True

True or False: We can set up a global trigger frequency limit

True e.g. three times a week, 12 times a year, etc.

Profile Objects are associated with

Users

In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities? a. single source of truth b. unified customer profile c. unified view of customer d. single view of customer

b. unified customer profile

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform? a. Use a segment to specify certain actions which can be set as the goal for a campaign b. Use a segment to set a global goal c. Use a segment to set up a filter, then use the filter in campaign statistics d. Use engagement compare functionality to see the differences in key metrics and behaviors

c

If you are an e-commerce site trying to integrate purchase data, which built-in ETL do you use? a. Product b. Manual segment c. Transaction d. User

c

What attribute is passed in the Event API request for returning server side campaigns? a. server side are always returned b. server side = true c. source = server d. serversidemessages = 1

c

What four key components are returned in a Server-Side campaign response? a. catalog values, transactional data, recs, next best offer/action b. segment membership, recs, catalog values, trans data c. attributes, segment membership, recs, next best offer/action d. attributes, catalog values, segment membership, recs

c

What qualifies a web visitor to see any experience of a Web Campaign? a. einstein recipe ingredients b. einstein next best action c. campaign targeting rules d. email campaign rules

c

What tool do you use to create and edit an Interaction Studio Sitemap? a. Interaction Studio XML Editor - Sitemap XML tab b. Visual Studio Code c. Interaction Studio Visual Editor - Sitemap JS tab d. Any plain-text or code editor

c

Where can you review ingredients to build recommendations based on AI? a. Campaigns b. Gears c. Machine Learning d. Catalog

c

Which functionality allows you to show real time "view" or "purchase" counters on screen? a. surveys b. Smart Bundle c. trends d. segments

c

Which global template do you select and customize to provide trending blog recommendations on the homepage? a. infobar with CTA b. banner with CTA c. Einstein Content Recs d. Einstein Product Recs

c

Which of the following may be components of a Sitemap? a. page sets, listener types, content template b. namespace, tags, DTD c. catalog objects, page types, content zones d. content framework, page tags, catalog domain

c

Which scenario is a valid Marketing Cloud Personalization use case? a. machine learning driven insights within a customer database b. behavioral targeting with 3rd party audience data c. recommendations in email which are personalized at open time d. recommendations in email which are personalized at send time

c

Which ingredient shows a visitor products or content based on a "people like me" algorithm? a. similar items b. co-browse c. collaborative filtering d. trending

c. collaborative filtering Collaborative filtering recommends content and products based on a given visitor's cluster, which is defined by their behavior and interests. In very simple terms, a visitor sees products or content based on a "people like me" algorithm

What Marketing Cloud Personalization component needs to be configured to use the Segment Join to Journey Builder feature? a. open time email b. einstein decisions c. identity system d. einstein recipes

c. identity system

Which feature allows a business user to overlay campaign creation and editing directly on their website? a. web extension b. web SDK c. visual editor d. javascript beacon

c. visual editor

What Marketing Cloud Personalization component contains experiences and messages you design to personalize the interaction visitor has with your channels?

campaigns

How quickly does Marketing Cloud Personalization synthesize and activate data gauge and respond to an individual's in-the-moment intent, across channels? a. 1 second b. 30 seconds c. 1 minute d. 30 milliseconds

d

What Sitemap object is used to indicate areas on a page that can be personalized? a. Content map b. Content framework c. Content template d. Content zone

d

What are the components of an Interaction Studio web campaign? a. Configured recipe, visitor profile, and content window b. Affinity, infobar, and attribution window c. Email capture, homepage, and product requisite d. Experience, template, and content zone

d

What step in a segment configuration determines the attributes that show up in the attribute library? a. Publish Schedule b. Containers c. Population d. Segment On

d

What's the most effective way to begin use case discovery? a. Determine how much you want to increase conversion rate b. Start with the same use cases you saw in an IS demo c. Decide how many datasets you need d. Consider key points of interaction and the KPIs associated with them

d

Which attributes in the attribute library have a one to many relationship with the segment target? a. direct attributes b. engagement attributes c. profile attributes d. related attributes

d

Which entry source event type needs to be configured for a Journey to be used in the Segment Join to Journey Builder feature? a. data based b. salesforce data c. audience d. API

d. API

You are considering developing a campaign for mobile visitors. How do you know if this is the right strategy for your campaign developers? a. Behavior report b. Paths report c. Traffic Sources report d. Technology report

d. Technology report

What are Marketing Cloud Personalization's machine learning powered algorithms called? a. einstein decisions b. data science workbench c. machine learning d. einstein recipes

d. einstein recipes

What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15? a. elimination b. variation c. booster d. exclusion

d. exclusion