mgmt 323 ch.5

which technologies help give consumers access to the internet?

-LTE -smartphones -WiFi

how do demographics affect the launching of a new product?

-a product may be targeted towards a specific age group or generational cohort -a product may be for a specific gender

what are the immediate environmental factors that impact consumers?

-corporate partners -competitors -company

what are some components of a country's culture?

-food preferences -language differences

having a broad range in incomes creates marketing opportunities at the ___

-high end of the market -low end of the market

which of the following industries is most likely to suffer a downturn when interest rates rise?

-high-end jewelry stores -luxury automobiles

which of the following demographic factors can help to predict consumer buying patterns?

-income earned -education attained -occupation

what are possible reasons for the growth of incomes among the wealthiest families in the united states?

-increase in dual-income households -aging of the general population

what are some characteristics that describe generation x?

-latchkey children -born between 1965 and 1976

the political/legal environment consists of ___

-laws and legislation -political parties

what are components of culture?

-morals -customs of a group of people -beliefs

which of the following are examples of government legislation designed to protect the consumer?

-prohibition of false advertising -product safety standards

what are among the goals of value-based marketing?

-provide value to consumers -recognize consumers' needs and wants

a new technology called ___ allows a company to follow items as they move through the supply chain and to their final destination with the consumer.

RFID

the theft of customer information from online fitbit accounts is an example of ____

a privacy concern

which generational cohort was born between 1946 and 1964?

baby boomers

which group is not expected to experience population growth in the united states in the next 20 years?

caucasians

consumers in a generational ___ are a group of people of the same generation having similar purchase behaviors because they have shared experiences and are in the same stage of life

cohort

the most important immediate environmental factors that impact consumers are the ___

company, competitors, and corporate partners

in the immediate environment it is critical that marketers understand their firm's ___ including their strengths, weaknesses, and likely reactions to the marketing activities that their own firm undertakes

competitors

when including a new clothing line a company must primarily focus on the needs and wants of whom?

consumers

a company must be able to focus on its ____ competencies as an opportunity to deliver new products to its customers.

core

a marketing manager might use SWOT analysis to determine the firm's ___ competencies that identify the internal strengths of the firm and can help it to compete effectively in the market.

core

if a car company collaborated with a sheet metal supplier, the car company would be the supplier's ___

corporate partner

if your family shares a tradition of getting together on new year's day, then this is part of your ___

culture

___ are characteristics of human populations such as gender, race, age, and income

demographics

when tourists visit and shop in other countries because the value of the tourists' home currency is stronger, this results from a favorable ___ rate.

exchange

which is the largest generational cohort since the baby boomers?

gen y

which of the following is the generational cohort that consists of people born between 1965 and 1976?

generation x

what are digital natives also called?

generation z

when companies ensure that all the packaging has symbols, such as the recycle symbol or symbols showing that they support wind energy, this is a strategic effort by the company to show that they are involve in ___

green marketing

new advertising guidelines that require marketers to provide more detailed nutritional information for advertised food items are the result of ____

health and wellness concerns

which income group's purchasing power is growing relative to other income groups?

highest-income group

the ___ environment sits within the macroenvironment and is related to the elements of the industry in which the firm operates.

immediate

___ refers to the persistent increase in the prices of goods and services

inflation

at its most basic level, the ___ refers to the cost to the individual for borrowing money

interest rate

green marketing

investing in phosphate-free laundry powder

when the manager conducts a scan, he assesses the ___, which includes social, political, economic, and technological factors

macroenvironment

which of the following statements about gender and promoting goods and services is true?

most firms today attempt to transcend gender boundaries

health and wellness concerns

popularity of hand sanitizing gel

particularly in larger countries, marketers may have to respond to diverse consumer groups that refer to product categories differently. while some areas say they "go to a movie," others say they are "going to a show." this illustrates ____ culture

regional

which of the following are among the major macroenvironmental factors?

social factors, cultural factors, political/legal factors

macroenvironmental factors include all of the following elements except ___

the CEO's behavior

privacy concerns

the do not call registry for cell phones

culture with limited time

the popularity of delivery services

a company may choose to launch the same advertising campaign globally. this particular campaign may be launches with identical pictures and messages but in different languages. advertisers might try to bridge the cultural gap by appealing to ___

the same target market