MGMT Chapter 5

Developed an infrastructure to support enterprise-wide analytics

3M is an example of a company that ____________. a. Developed one or a few related analytics applications b. Developed an infrastructure to support enterprise-wide analytics c. Hasn't had to use business analytics d. Uses business analytics to support organizational transformation

True

About one third of water distributed by utilities around the world is lost to leaks.

True

According the Herbert Simon's IDC, decision making is a systematic process.

Resource allocator

According to Mintzberg's classifications, which of the following is a decisional role? a. Figurehead b. Leader c. Resource allocator d. Spokesperson

Analyzer

According to Mintzberg's classifications, which of the following is an informational role? a. Analyzer b. Entrepreneur c. Liaison d. Resource allocator

Figurehead

According to Mintzberg's classifications, which of the following is an interpersonal role? a. Disturbance handler b. Figurehead c. Monitor d. Negotiator

Custodians

Business analytics applications are NOT available to ____________. a. Custodians b. Front-line personnel c. Suppliers d. Regulators

False

Business analytics applications support only managers.

what has happened; why it is happening

Business analytics applications typically provide users with a view of ___________; data mining helps to explain ____________. a. how it has been collected; where data has been collected b. what has happened; why it is happening c. where data has been collected; how it has been collected d. why it is happening; what has happened

False

Business analytics encompasses only applications.

historical

Business analytics is the process of developing actionable decisions or recommendations for actions based on insights generated from _____________ data.

False

CSFs are the specific measures of KPIs.

semistructured and unstructured (could put one or the other...NOT structured)

DSS combine models and data to analyze _______________________ problems that involve extensive user involvement.

Collects information about patrons from the time they arrive until they settle the bill; saved the company at least $20 million

Darden Restaurants' Check-Level Analytics system __________ and ultimately _______. a. Automates the process of calling restaurant managers; increased the company's market share b. Automates the process of calling restaurant managers; saved the company at least $20 million c. Collects information about patrons from the time they arrive until they settle the bill; increased the company's market share d. Collects information about patrons from the time they arrive until they settle the bill; saved the company at least $20 million

True

Dashboards are the most common business analytics presentation tool.

EIS

Dashboards evolved from ___________. a. EIS b. ERP c. FAIS d. TPS

True

Data mining can be used to predict what will happen in the future.

False

Descriptive analytics is based on historical information, so it cannot be in real-time.

Informational

Early information systems primarily supported Mintzberg's _________ role. a. Decisional b. Dictatorial c. Informational d. Interpersonal

KPIs

Employees using the TaKaDu dashboard primarily rely on its _________ a. CSFs b. Drill down c. Exception reporting d. KPIs

Upselling

Esurance frequently uses the business practice of ___________ to get customers to add towing to their policies. a. Bundling b. Cross-selling c. Grouping d. Upselling

False

Esurance is 100% online with no customer service representatives.

Descriptive

Esurance used _______ analytics to develop its Coverage Rules Engine (CRE). a. Delineative b. Descriptive c. Predictive d. Prescriptive

False

Excel is the least popular business analytics tool because vendors prefer to use their own customized products.

True

Excel supports sensitivity, goal-seeking, and what-if analyses.

dashboard

Exception reporting is a capability of a _____________.

Simpa Networks

From the textbook cases, which of the following companies did NOT use descriptive analytics? a. Esurance b. Fandango c. Simpa Networks d. UPS

Uses business analytics to support organizational transformation

Harrah's Entertainment is an example of company that _____________. a. Developed one or a few related analytics applications b. Developed an infrastructure to support enterprisewide analytics c. Hasn't had to use business analytics d. Uses business analytics to support organizational transformation

Verification and testing of the proposed solution

In the "C" phase of the IDC, the decision-maker is involved in ___________. a. Celebrating success b. Examination c. Validation of the model d. Verification and testing of the proposed solution

What are my options?

In the "D" phase of the IDC, one would ask the following question: a. How do I implement? b. What are my options? c. What is the problem? d. Which option is best?

What is the problem?

In the "I" phase of the IDC, one would ask the following question: a. How do I implement? b. What are my options? c. What is the problem? d. Which option is best?

Red

In the Management Cockpit, the color ___________ measures market performance. a. Black b. Blue c. Red d. White

True

Information systems today can support all three of Mintzberg's managerial roles.

Recycled wastewater

Israelis primarily use water from ___________. a. A reservoir b. Desalination c. Rain d. Recycled wastewater

online analytical processing or OLAP

Multidimensional analysis is also called ____________.

True

Point Defiance Zoo & Aquarium partnered with IBM to better predict attendance.

True

Rent the Runway has implemented a sharing economy business model in the fashion industry.

by using analytics algorithms

Rent the Runway improves its business processes and strategy ___________. a. by constantly updating its ERP systems b. by using analytics algorithms c. through better accounting practices d. through more effective IT-business alignment

Amazon

Rent the Runway's overall strategy is to build the _________ of retail. a. Facebook b. Amazon c. Google d. Pinterest

False

Sensitivity analyses example how sensitive an input is to any change in an output while keeping other inputs constant.

False

Simpa Networks provides clean, reliable energy in China to those who don't have access to electricity.

Customers

Simpa Networks used DataKind's to become "smarter" in selecting _________. a. Customers b. Partners c. Regulators d. Suppliers

solar energy

Simpa Networks used business analytics to decide which families and businesses to support with __________. a. fiber-optic cable b. internet access c. solar energy d. water

False

Since ORION's implementation, UPS drivers whole-heartedly accepted the system since it makes delivering packages so much faster.

Excel

Smaller organizations tend to use ___________ as a business analytics tool. a. Dashboards b. Data mining c. Data visualization d. Excel

Dashboard; top-level

The Management Cockpit is a special kind of _________ for _______ managers. a. Dashboard; mid-level b. Dashboard; top-level c. ERP system; mid-level d. ERP system; top-level

Leaks

The TaKaDu dashboard was designed to detect ____________ as the most valuable conservation technology. a. Contamination b. Heat c. Leaks d. Terrorism

Baseball

The analytics revolution in professional sports began in _________. a. Baseball b. Basketball c. Football d. Tennis

True

The authors argue Business Analytics and Business Intelligence can be used interchangeably.

intelligence

The decision-making process starts with the _________ phase, in which managers examine a situation and then identify and define the problem or opportunity.

business

The entire BA process begins with a ___________________ problem, known as pain points to practicing managers.

True

The entire business analytics process begins with a business problem.

Shot-taking

The first analytics software for professional basketball focused on ___________. a. Offense and defense b. Reducing opponents' shots c. Reducing shooting efficiency d. Shot-taking

not to tell; probabilities

The purpose of predictive analytics is _______ decision makers what will happen in the future because predictive analytics are based on ________. a. not to tell; hard facts b. not to tell; probabilities c. to tell; hard facts d. to tell; probabilities

SAS; can analyze data on trends provide property information and suggest optimal prices

Twiddy & Company implemented _________; this system ___________. a. ERP; can analyze data on trends, provide property information, and suggest optimal prices b. ERP; tells homeowners when their homes are available to rent and helps them find available renters c. SAS; can analyze data on trends, provide property information, and suggest optimal prices d. SAS; tells homeowners when their homes are available to rent and helps them find available renters

Prescriptive

UPS deployed its On-Road Integrated Optimization and Navigation system to optimize deliveries by taking into account UPS business rules, maps, delivery times, and customer preferences. This is a ________ analytics system. a. Delineative b. Descriptive c. Predictive d. Prescriptive

Descriptive

UPS's Delivery Information Acquisition Devices captured detailed data that measured driving variables in hundredths of a second to reduce driver miles. This is a ________ analytics system. a. Delineative b. Descriptive c. Predictive d. Prescriptive

True

Vendors use Excel so that users can work with a tool that is familiar to them while still being able to run business analyses in the background.

A business problem

Which of the following is NOT an enabler of the business analytics process? a. A business problem b. Cheaper hardware c. Faster internet d. Required networks

Organization's goals

Which of the following is an output of the management process? a. Information b. Materials c. Money d. Organization's goals e. People

True

While more difficult to accomplish than for baseball, basketball can be quantified and analyzed using data analytics software.

What-if

You are looking to buy a new car, but you are on a tight budget. You assume you will get an interest rate of 4%. You would use the ____________ analysis to predict how much you can spend on a car if the interest rate is actually higher. a. Assumption b. Goal-seeking c. Sensitivity d. What-if

Drill down

You are the CEO of Widget Inc. and are looking at your daily-provided dashboard. You see John Smith's European division isn't doing well and want more details. When you click on John Smith's division to get more information on each European country, you would be using the _________ capability of your dashboard. a. Critical success factor b. Drill down c. Key performance indicator d. Trend analysis

Structured

You decide to use source data automation (e.g. bar code scanners) at your checkout lines. This is a(n) ______________ decision. a. Mixed b. Semistructured c. Structured d. Unstructured

Unstructured

Your company is trying to decide if it should build its new manufacturing plant in India or China. This is a(n) ______________ decision. a. Mixed b. Semistructured c. Structured d. Unstructured

Semistructured

Your company's yearly employee evaluations and raises are an example of a _______ decision. a. Mixed b. Semistructured c. Structured d. Unstructured

Excel

__________ is the most popular business analytics tool. a. Data mining b. Excel c. OLAP d. OLTP

ETL

___________ is used in the data management stage of the business analytics process to clean the data prior to entry in the data warehouse. a. DLAP b. DSS c. ETL d. No SQL

Predictive

____________ analytics are the second step in data reduction. a. Delineative b. Descriptive c. Predictive d. Prescriptive

Descriptive

____________ analytics summarize what has happened in the past and allow decision makers to learn from past behaviors. a. Delineative b. Descriptive c. Predictive d. Prescriptive

The user community

____________ decide(s) what data should be stored in the organization's data warehouse to be used for business analytics. a. Database administrators b. IT managers c. The CEO d. The user community

Management control

____________ involves acquiring and using resources efficiently in accomplishing organizational goals. a. Management control b. Operational control c. Problem structure d. Strategic planning

Strategic planning

____________ involves the long-range goals and policies for growth and resource allocation. a. Management control b. Operational control c. Problem structure d. Strategic planning

Goal-seeking

_____________ analysis focuses on the desired level of output. a. Goal-seeking b. Output c. Sensitivity d. What-if

Descriptive

______________ analytics are the first step in data reduction. a. Delineative b. Descriptive c. Predictive d. Prescriptive

Prescriptive

______________ analytics recommend one or more courses of action and show the likely outcome of each decision. a. Delineative b. Descriptive c. Predictive d. Prescriptive

Operational control

______________ involves executing specific tasks efficiently and effectively. a. Management control b. Operational control c. Problem structure d. Strategic planning

Geographic Information Systems or GIS

_________________ is a computer-based system for capturing, integrating, manipulating, and displaying data using digitized maps.