MGSC Chapter 1

In 2017, almost ________ of Americans only used a mobile device to access the Internet.

15%

The world's online population was estimated to be around ________ in 2017.

3.5 billion

Business-to-consumer (B2C) e-commerce in the United States:

A) has grown at double-digit rates between 2010 and 2014.

Which of the following is an example of an on-demand service company?

Airbnb

Which of the following is not a characteristic of a perfect competitive market?

It's highly regulated

Which of the following describes the basic web policy of large firms during the Invention period?

Maintain a basic, static Website.

Which of the following is not a major technology trend in e-commerce in 2017-2018?

Mobile messaging becomes popular with users

Which of the following statements about the mobile platform is not true?

Size of the mobile app audience greatly exceeds that of mobile web audience

Which of the following statements about e-commerce, in the United States in 2017, is not true?

Social e-commerce generates more revenue than mobile e-commerce

Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?

The Web

Which of the following best describes the early years of e-commerce?

They were a technological success but a mixed business success

The early years of e-commerce are considered:

a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.

All of the following are examples of Web 2.0 sites and applications except:

auction sites

Which of the following is an example of C2C e-commerce?

craiglist

Which of the following is an example of an e-commerce first mover that failed?

eToys

All of the following were visions of e-commerce expressed during the early years of e-commerce except:

fast follower advantage

Which of the following is not a unique feature of e-commerce technology?

info asymmetry

Which of the following refers to any disparity in relevant market information among parties in a transaction?

info asymmetry

Which of the following is one of the three primary societal issues related to e-commerce?

intellectual property

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

richness

Above all, e-commerce is a ________ phenomenon.

technology driven

Which of the following is the best definition of transaction cost?

the cost of participating in a market

Interactivity in the context of e-commerce provides which of the following functionalities?

the enabling of two-way communication between consumer and merchant

E-commerce can be defined as:

the use of the Internet, the Web, and mobile apps to transact business.

Which of the following is not an element of friction-free commerce?

transaction costs are high