MGT 350
identifying opportunities and possible competitive advantages
Our Labor of Love advertised in nonbridal and nonwedding magazines and used social media and blogs to showcase its work. Our Labor of Love developed nonexistent avenues, demonstrating the ________ step in the entrepreneurial process.
Recruitment
Our Labor of Love dealt with the challenge of storing and manipulating the wedding images into wedding packages and albums. Whitney Chamberlin had to hire an editor and an editor/office manager for Our Labor of Love to offer these new products. Employee ________ is consistently rated as one of the most important factors influencing organizational success
Job creation
Our Labor of Love initially began as a two-person company and now consists of four photography teams, one editor, one office manager/editor, and one smilebooth director. This demonstrates how ________ is one of the important areas in which entrepreneurship plays a key role.
innovation
Our Labor of Love's smilebooth is a digital booth where the participants can play and become a creative partner. This demonstrates how ________ is one of the important areas in which entrepreneurship plays a key role.
Entrepreneurs
Whitney Chamberlin, an experienced event production manager, and Jesse Chamberlin, a talented photographer, used their time, energy, and bank accounts to begin Our Labor of Love. According to the text, Whitney and Jesse are _____________________.
