MGT 350

identifying opportunities and possible competitive advantages

Our Labor of Love advertised in nonbridal and nonwedding magazines and used social media and blogs to showcase its work. Our Labor of Love developed nonexistent​ avenues, demonstrating the​ ________ step in the entrepreneurial process.

Recruitment

Our Labor of Love dealt with the challenge of storing and manipulating the wedding images into wedding packages and albums. Whitney Chamberlin had to hire an editor and an​ editor/office manager for Our Labor of Love to offer these new products. Employee​ ________ is consistently rated as one of the most important factors influencing organizational success

Job creation

Our Labor of Love initially began as a​ two-person company and now consists of four photography​ teams, one​ editor, one office​ manager/editor, and one smilebooth director. This demonstrates how​ ________ is one of the important areas in which entrepreneurship plays a key role.

innovation

Our Labor of​ Love's smilebooth is a digital booth where the participants can play and become a creative partner. This demonstrates how​ ________ is one of the important areas in which entrepreneurship plays a key role.

Entrepreneurs

Whitney​ Chamberlin, an experienced event production​ manager, and Jesse​ Chamberlin, a talented​ photographer, used their​ time, energy, and bank accounts to begin Our Labor of Love. According to the​ text, Whitney and Jesse are​ _____________________.