MGT 410 Chapter 7

_________ is the term used to describe the sale of unauthorized merchandise sold in connection with an event at a public assembly venue

Bootlegging

Which law(s) can make a commercial establishment liable for serving alcohol?

Dram Shop Laws

What is the typical split between the event and the venue on a merchandize contract?

Event 75-90% Venue 10-25%

What are the three typical merchandise arrangements?

Flat-rate fee per-person fee percentage-of-sales fee

What are the three best times to sell merchandise?

Ingress, intermission, egress

Selling food and beverage items in the venue seating section during an event is referred to as what?

Hawking

Know all of the elements of the T.E.A.M alcohol and Service Guide

ID Guidelines Cut Off Guidelines Safe Drinking Guidelines

What is the most common form of an annual food and beverage contract?

Percentage of Gross Sales

What is the most common type of merchandising contract?

Percentage of Sales Fee

Customer (guest) generated ancillary revenues

Ticketing, food and beverage, merchandising, parking

Are merchandise sales ancillary revenue?

Yes

Promoter generated ancillary revenues

in-house marketing and advertising agency fees, television production feels, utility fees, labor fees, additional space rental, equipment fees