MIS 301 midterm
MagicBands have reduced turnstile transaction time by ___ %
30
Identify each statement as true or false concerning Netflix's early relationship with industry analysts. T or F: The firm's chief executive, Reed Hastings, was uniformly praised for the company's flawless growth
False
Identify each statement as true or false concerning Netflix's early relationship with industry analysts. T or F: The firm's cozy relationship with analysts led to an SEC investigation
False
Identify each statement as true or false concerning potential advantages for Netflix owning its own original content. T or F: It would catalyze the firm's efforts to provide a branded set-top box and streaming stick line
False
Identify each statement as true or false concerning potential advantages for Netflix owning its own original content. T or F: It is easier to capture data from streaming its own content vs. acquiring data from content that it streams to consumers via licensing agreements
False
Identify each statement as true or false concerning the data Netflix can collect via streaming vs. data acquired from its DVD-by-mail business. T or F: DVD-by-mail was more accurate since users were forced to rate all titles.
False
Identify each statement as true or false concerning the data Netflix can collect via streaming vs. data acquired from its DVD-by-mail business. T or F: Netflix data advantage is much less than rivals, since anyway can collect data on streaming media
False
Identify each statement as true or false concerning why HBO is considered a worthy rival to Netflix. T or F: HBO has greater international reach than Reed Hasting's frim
False
Identify each statement as true or false concerning why HBO is considered a worthy rival to Netflix. T or F: HBO is owned by Verizon, allowing it to be easily bundled with pay television and mobile phone services
False
Identify each statement as true or false concerning why HBO is considered a worthy rival to Netflix. T or F: HBO's ownership of a major cinema chain gives it access to first-run films.
False
Identify each statement as true or false concerning why managers should pay attention to Moore's law. T or F: Cost decreases often encourage governmental regulation of suppliers
False
Identify each statement as true or false concerning why managers should pay attention to Moore's law. T or F: The rising power of minicomputers mitigates the need of outsourcing in many firms.
False
T or F Deloitte it is owned by Google.
False
Which of the following can increase the bargaining power of buyers?
Greater options of products
Why statements are true about why Zara offers limited runs of products? T or F: Customers are more likely to receive a unique design from their Zara purchase than at rival retailers
True
Why statements are true about why Zara offers limited runs of products? T or F: It increases the likelihood customers will buy products right away and at full price
True
Zara's clothing lines are designed:
by design school graduates to suit customer demand.
Moore's Law is often cited in the press as the principal that:
chip performance per dollar doubles every eighteen months.
Netflix spending on original content is ________________
dramatically increasing
Zara's model has evolved to support this type of commerce, adding 52 special stockrooms globally.
e-commerce
Firms in the so-called "sharing economy" fuel more efficient matching of _______ and __________, lower costs, enable more efficient resource use, and provide a level of reach and services heretofore unavailable
supply & demand
The concept of ______________ refers to restricting content to a given distribution channel for a specified period of time.
windowing
Nearly _______ % of Zara's merchandise is produced in-house..
60
Which statements are notable about Kevin Systrom founding Instagram?
It was acquired by Facebook for $1 billion Systrom was in his 20s when he founded the firm It had only 13 employees at the time it was acquired
Tech impact is reaching even beyond the confines of Earth itself. According to an example in your chapter, how was a tool on the International Space Station recently acquired?
It was printed on-demand using 3D printing technology.
Zara holds a competitive advantage over its rivals in spite of:
Keeping large portions of its production processes in-house
Issues in intellectual property, privacy, and piracy are increasingly important to firms, but were also cited in this chapter as especially relevant to creating new opportunities for students who study technology in conjunction with _______
Law
__________________ are costs associated with each additional unit produced.
Marginal costs
This occurs when a product or service become more valuable as the number of users increases.
Network externalities
A company uses radio frequency identification (RFID) tags to keep track of its inventory. This is an example of the impact of technology in the area of _____.
Operations
Which of the following is one of the primary parts of the value chain?
Outbound logistics
____________ forces, which are also known as the Industry and Competitive Analysis, are a popular framework for examining a firm's competitive environment.
Porter's Five
Crowdsourcing tools and question-and-answer sites, such as _____, allow firms to reach out for expertise beyond their organizations.
Quora
An approach known as the _____________ view of competitive advantage shows that if a firm is to maintain sustainable competitive advantage, it must control a set of exploitable resources with four critical characteristics. These resources must be (1) valuable, (2) rare, (3) imperfectly imitable, and (4) nonsubstitutable
Resource-based
Identify each statement about Zara founder Amancio Ortega as true or false: He is one of the world's wealthiest individuals
True
Identify each statement as true or false concerning potential advantages for Netflix owning its own original content. T or F: It would eliminate the need to negotiate separate agreements to stream these titles worldwide.
True
Identify each statement as true or false concerning potential advantages for Netflix owning its own original content. T or F: It would provide a differentiated good, potentially unavailable to rivals.
True
Why statements are true about why Zara offers limited runs of products? T or F: It reduces the impact of "guessing wrong"
True
Zara receives new styles _________ times faster than Gap
Twelve
____________ is considered a "graveyard of European retailers"
United States
This is the set of interrelated activities that bring products or services to market.
Value Chain
Which of the following is cited as a reason why some firms have grown quickly while spending relatively little in advertising?
Viral marketing
_______ gained 700 million adherents in its first six years of existence.
Zara is susceptible to any disruption in northern Spain because:
it moves all of its deliveries through just two locations, both in Spain.
When a firm's financial performance consistently outperforms its industry's peers, it can be said that the firm benefits from ____________
sustainable competitive advantage
It is _________________ that helps Zara identify and manufacture the clothes customers want, gets those products to market quickly, and eliminates costs related to advertising, inventory missteps, and markdowns.
technology
Crowdsourcing is:
the act of taking a job traditionally performed by a designated agent and contracting it out to an undefined generally large group of people in the form of an open call.
Some of the radical changes brought about by new technologies include:
the creation of an unprecedented set of security and espionage threats.
Another reason fueling the boom in fast-growing technology services is _____, which, when done right, can virally spread awareness of a firm with nary a dime of conventional ad spending.
Social Media
Select the accurate statement(s). 1.)Uber is likely to spend more on vehicle ownership in a given city than traditional taxi firms. 2.)Airbnb owns more property assets than any hotel company. 3.)Facebook employs more content creators than the New York Times or any other newspaper. 4.)Google earns more advertising revenue than any other media company
Statement 4 is accurate
According to the text, platitudes such as _____________ can put firms dangerously at risk.
"follow, don't lead"
How is scale important to Netflix's streaming business?
A larger firm with more customers can spend more on content licenses.
______________ refers to the technology used to integrate Uber with other services, including OpenTable, United Airlines, and TripAdvisor.
API
The classification of processors that started out being used for graphics, but that is now very popular in machine learning and other types of artificial intelligence is known as ________
ASIC's
Which of the following is an example of "citizen suppliers"? Boatbound Airbnb Zilok Turo
All of the available options are true
Steve Jobs was twenty-one when he founded
Apple
By going public, Netflix encountered competition from the large, established firms Walmart and Blockbuster. What aspect of Netflix going public lured these firms into the market?
By going public, Netflix was required to disclose its financial position.
Uber threw in the towel and left _________ after losing $1 billion.
China
What are considered the primary advantages of FPGAs?
Chips are programmable, so functionality can be changed after installation.
______________ refers to replacing traditional computing resources with services provided over the Internet.
Cloud computing
____________________ filtering is the name for classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.
Collaborative
____________ stock trading is larger than stock trading between human brokers.
Computer-automated
Which statement is true of Netflix's streaming business?
Content providers enjoy greater bargaining power as the sole source for unique titles unavailable from any other source.
MyMagic+ is a large-scale system developed for _________
Disney
_____ refer to the multibillion dollar factories used to manufacture semiconductors.
Fabs
Identify each statement as true or false concerning Netflix's early relationship with industry analysts. T or F: It was quite friendly since Hastings had previously worked as an analyst himself
False
One of the most popular frameworks for examining a firm's competitive environment is Porter's ______ forces.
Five
_________ memory is slower than conventional RAM, but is often used for storage in mobile phones and cameras.
Flash
Having the wrong items in its stores hobbled _________ for roughly a decade
Gap
Uber's so-called __________ is a software system showing tiny car icons crawling around a map of the city, and little cartoon eyeballs scattered about, representing every location where a customer is looking at the Uber app.
God View
Large firms are investing in, partnering with, and building their own collaborative consumption efforts. One example is _______________ being a substantial investor in Uber, backing the firm with over a quarter of a billion dollars in capital, thus far.
Why is the "First-Sale Doctrine," including understanding when it does and doesn't apply, relevant to Netflix?
In cases of streaming media, it facilitates a shift of bargaining power to content suppliers. & It means content acquisition costs for DVDs are more predictable than streaming costs.
In two decades, _________ tech sector has grown from almost nothing to a $120 billion industry.
India's
Kevin Systrom was twenty-six when he founded the service
Which of the following is not one of the ways consumers can collaborate as financiers and pool capital to back projects?
Intuit
Which statement is true of Netflix?
It has had to craft different kinds fo competitive advantages to maintain its spot as the world's largest streaming service.
Amazon was started by _____
Jeff Bezos
The evolution caused by Moore's Law is demonstrated by the Amazon __________, which originally sold for nearly $400 but now sells for one-fifth of that price..
Kindle
Which of the following products represents a shift from atoms to bits?
Kindle (vs. Books), iTunes (vs. CDs), Apple Pay (vs. Cash, Craigslist (vs. Newspaper ads
Advances related to increasing hard drive storage relative to cost are often referred to as _____ Law.
Kryder's
The equivalent of a corporate directory can be pulled up via ____________, a service complete with discrete messaging capabilities that can allow competitors to rifle-scope target your firm's best and brightest.
_____ is a technique in which computers are designed with many microprocessors that work together, simultaneously, to solve problems.
Massively parallel processing
Unseating a firm that dominates with network effects can be extremely difficult, especially if the newcomer is not compatible with the established leader. For evidence, just look at how difficult it's been for rivals to unseat the dominance of _______________
Microsoft Windows
What problem is faced by multicore processors running older software written for single-brain chips?
Multicore processors usually run older software by using only one core at a time.
By mid-2019, _________ announced it had over 150 million paying subscribers worldwide, and over 60 million in the United States.
Netflix
Zara's security tags include ____ technology
RFID
The _____ is a piece of U.S. legislation that raises executive and board responsibility and ties criminal penalties to certain accounting and financial violations.
Sarbanes-Oxley Act
Internet retailers serve a larger geographic area with comparably smaller infrastructure and staff. This fact suggests that internet businesses are more _____.
Scalable
Netflix offered its subscribers a selection of over one hundred thousand DVD-by-mail titles, while other video rental firms can only offer as much as three thousand. This presents a significant _____ for Netflix over its rivals.
Scale advantage
Many firms have developed and deployed innovative information systems, only to see these systems go unused by key staff members. How has Zara helped ensure its systems will be used by staff?
System use drives store success and as much as 70 percent of salaries are tied to sales performance.
Which factor is responsible for enabling the advance of Moore's Law?
The distance between pathways inside silicon chips gets smaller with each successive generation.
How does Airbnb improve customer and renter trust while reducing risks that its platform will be used for illegal purposes?
The firm's technology also hunts for signals of fake positive reviews. Guest identity is verified via a two-step process. The site is integrated with Facebook, and users can also share their LinkedIn profiles. Airbnb examines the length an online profile has been up and makes sure it matches additional information provided by the user.
Staying power refers to the:
The long-term viability of a product or service.
Which of the following is true of United States environmental legislation regarding e-waste and recycling standards?
There is no U.S. legislation covering e-waste.
T or F Deloitte Consulting revenues are larger than accounting revenues
True
Identify each statement as true or false concerning Netflix's early relationship with industry analysts. T or F: Many analysts doubted the firm would succeed when confronted by increased competition from well-known rivals
True
Identify each statement as true or false concerning the data Netflix can collect via streaming vs. data acquired from its DVD-by-mail business. T or F: Data allows for greater customization of titles and the types of content promotions offered to streaming customers
True
Identify each statement as true or false concerning the data Netflix can collect via streaming vs. data acquired from its DVD-by-mail business. T or F: Streaming provides more accuracy, since Netflix gains insight based on the length and frequency titles are watched by a given user.
True
Identify each statement as true or false concerning why HBO is considered a worthy rival to Netflix. T or F: HBO has sole-ownership of high-demand, original content.
True
Identify each statement as true or false concerning why managers should pay attention to Moore's law. T or F: Ideas that may be impossible today due to power, capacity, or cost reasons may be possible in the future.
True
Identify each statement as true or false concerning why managers should pay attention to Moore's law. T or F: The advance of powerful, cheap computing often comes with a special kind of price elasticity that enables whole new markets to open up.
True
Boston's mayor has voiced support for __________, seeing it as a safe and popular service among citizens and city visitors.
Uber
________ introduced the TapuTapu, a wearable device that alerts users when it's time for their ride.
Universal
Tony Hsieh served as CEO of _____, and he eventually sold the firm to Amazon for $900 million.
Zappos
Oligopoly
a market dominated by a small number of powerful sellers
Monopoly
a market where there are many buyers but only one dominant seller
Moore's Law is
a prediction based on past observations.
When a firm's financial performance consistently outperforms its industry's peers, it is driven by _________________
a sustainable competitive advantage.
Which factors led to Netflix dominance versus Blockbuster and Walmart?
advantages created by leveraging technology and timing
While network effects limit competition ____________ the dominant standard, innovation___________ a standard may actually blossom.
against & within
A manager's decision making is often shaped by its perception of the competition. Which of the following does Netflix see as being in competition with the firm?
all of the available options are true
Payal Kadakia founded ClassPass in her 20s. What does her firm focus on?
allowing customers to use multiple fitness providers
One contributor to the ease with which young entrepreneurs can have success is low-cost distribution to massive markets worldwide. This is enabled by:
app stores
Researchers in the US and China have showed an AI approach that performed __________ major trading indices as well as traditional investment portfolio allocation strategies.
better than
_____ are benefits provided by products or services that add additional value to the primary product or service that makes up a network.
complementary benefits
Today Netflix is primarily focused on _____________, the default option for consumers.
digital distribution
The term disintermediation refers to removing an organization from the _______ channel
distribution
Many firms attempt to _____________ their network effects by creating a platform for the development of third-party products and services that enhance the primary offering.
enhance
In retail, generally, and in the fashion industry, particularly, having _____ is considered the kiss of death.
excess inventory
Zara is often described as a leader in _______
fast fashion
Moore's Law often is used to refer to computing that is __________ and _________ .
faster & cheaper
Costs that do not vary according to production volume are called _____.
fixed costs
Highly ______________ markets are especially ripe for rollup in electronic marketplaces.
fragmented
The video game console market offers important lessons for the strategist. The video game console market is a network market in which Sony's PlayStation 2 (PS2) dominated over Microsoft's Xbox offering. This has been possible due to:
game developers favoring PS2 for its larger user base obtained because the PS2 was launched months before the Xbox.
Personal digital assistants are:
handheld computing devices meant largely for mobile use outside an office setting.
The Prada example shows that copying technology alone is not a guarantee of success. The firm should have benefited from understanding that Information Systems are made up of which four critical components?
hardware, software, people, and procedures
When products are commodities, technology can most often _______________
increase price competition
Zara's staff members regularly collect data from customers at its stores. This data is used to:
inform designers on customer preferences and staff on store sales results.
When one party has more or better information than its counterparty, the decision situation is called a(n) _______________________
information asymmetry.
Having too much ______ in the retail apparel industry is the kiss of death
inventory
Worldwide auction leader eBay started operations in Japan just five months after Yahoo! launched its Japanese auction service. But eBay was never able to mount a credible threat and ended up pulling out of the market. This example shows that:
it's imperative to move first in markets influenced by network effects.
Which of the following represents an advantage enjoyed by the Netflix DVD-by-mail business over traditional video stores?
larger entertainment selection
Large firms like Facebook and Amazon are _____________ than small startup firms to get away with a "move fast, break things" attitude and chalk their missteps up to entrepreneurial
less likely
Which problem is least likely to be solved through grid computing?
linear problems
The _____ is the part of a computer that executes the instructions of a computer program.
microprocessor
One way to address the problem of densely-packed, overheating chip designs is with ___________ microprocessors.
multicore
How are the DVD-by-Mail and streaming businesses similar? rival intensity none of the available options are true laws that govern distribution access to content
none of the available options are true
Contract manufacturers used by the apparel industry are often criticized because:
of poor working conditions
The long tail is a phenomenon whereby firms can make money by:
offering a selection of products or services vastly greater than conventional retailers.
Economists call messaging a ___________-sided market.
one
When a firm performs the same tasks better than its rivals, it is known as ____________ effectiveness.
operational
_____ are critical for capturing sales data and are usually linked to systems which manage a firm's inventory.
point-of-sale system
Multicore microprocessors are formed by:
putting two or more lower power processor cores on a single chip.
If chip pathways became too small, a phenomenon known as _______________ tunneling could occur, which is when electrons slide off their paths.
quantum
Chip-based memory is also called RAM, which stands for ___________ access memory.
random
Which of the following is an example of volatile memory?
random-access memory
According to the text, Amazon, along with many other firms that have risen during the digital age, has a highly _____________ cost structure when compared to traditional rivals..
scalable
While the size of the tail in the long-tail phenomenon is disputable, one fact that is critical to remain above this debate is that:
selection attracts customers, and the Internet allows large-selection inventory efficiencies that offline firms can't match.
For traditional retailers selling physical goods, _____ is the biggest constraint limiting a firm's ability to offer customers what they want and when they want it.
shelf space
The ____________ wave of computing that we are in now is considered the era of pervasive computing.
sixth
Which sets of interrelated forces threatens to slow down the progression of Moore's Law?
size, heat, and power
Grid computing is a type of computing in which:
special software is installed on several computers enabling them to work together on a common problem.
Factors such as weather, natural disaster, terrorism, labor strife, or political unrest can shut down a firm's operations. Which of the following is one of the measures taken by firms to hedge such risks?
spreading productions facilities across the globe
Michael Porter says that the reason many firms suffer margin-eroding competition is because they have defined themselves according to operational effectiveness rather than ____________________________
strategic positioning
Hastings was correct in understanding that __________ is where consumers, technology, and industry are headed
streaming
The term _____ refers to computers that are among the fastest of any in the world at the time of their introduction.
supercomputers
Zara offers roughly ___ times more unique products than Gap
ten
Which of the following can Zara's use of RFID tags can be considered?
the 'Internet of Things"
E-waste is particularly difficult to address because of:
the complexity of the modern value chain.
In an industry where nearly every major player outsources manufacturing to low-cost countries, Zara is highly _____, keeping huge swaths of its production process in-house.
vertically integrated
Storage that is wiped clean when power is cut off from a device is known as _____.
volatile memory
Discarded, obsolete technology is known as e- _______
waste
___________'s ability to succeed after being late to the search and mobile party is a story about the failure of incumbents to monitor their competitive landscape, recognize new rivals, and react to challenging offerings.
Tech firms are among the best performing firms in the world. According to the chapter, which firm was recognized as being both the most valuable firm in the US as well as the most profitable
Apple
The Zara experience involves a regular supply of new stock on the shelves, because of which customers tend to visit Zara's stores more often than they visit other retailers' stores. However, such a policy will become more expensive to maintain if:
Fuel costs rise
Which of the following is the dominant e-mail provider today?
Gmail
How did Apple overcome Google as the dominant mapping platform on iOS?
Apple's control of iOS gave it control of the distribution channel to reach its users, kicking Google out as the default mapping app and capturing the majority of user engagement.
Netflix attracted two very big rivals, ___________ and walmart
Blockbuster
This is the symbolic embodiment of all the information connected with a product or service.
Brand
Which nation has the world's largest number of Internet users?
China
________ is Zara's second largest market
China
iPhones sales in ________ have been recorded as greater than those in the United States
China
Netflix conducted a coding contest to improve ____________, their collaborative filtering engine.
Cinematch
According to Harvard Business Review, "Leading a digital transformation? Learn to
Code
__________ involves outsourcing production to third-party firms
Contract manufacturing
__________ has risen to become the most profitable media company on the planet.
Zara's production costs could fluctuate at higher rates than its competitors because many of the firm's costs are tied to the _____.
Euro
Mark Zuckerberg founded _______ as a nineteen-year-old college sophomore.
_________'s user base is larger than any nation in the world
Identify each statement about Zara founder Amancio Ortega as true or false: He got his start as a designer for luxury firm LVMH
False
Identify each statement about Zara founder Amancio Ortega as true or false: He is a former technology professor, turned business person.
False
Identify each statement about Zara founder Amancio Ortega as true or false: He wrote the code for many of the firm's early information systems.
False
T or F, Deloitte, It is owned by Amazon and delivers cloud computing through AWS
False
T or G Deloitte All accounts hired must also have a degree in some technology field.
False
Why statements are true about why Zara offers limited runs of products? T or F: It allows the firm to capitalize on its massive global advertising budget.
False
Firms like Blockbuster, Sotheby's, and Barnes & Noble were put at risk by operating under the following platitude:
Follow, don't lead
The business model of the firm _________ crushes cost that plague traditional grocers
FreshDirect
Which statement about technology is true?
Technological advancements can usually be copied by rivals, leading to a profit-eroding arms race.
What was considered the source of Mickey Drexler's inventory problems at Gap?
The firm guessed wrong about fashion, placing big bets on trends that consumers didn't want.
The US Justice Department almost scuttled the creation of the Fair Factories Clearing House, despite the potential for the effort to improve labor conditions among contract manufacturers. The United States government was concerned about ____________
buyer collusion
In the crowded market space of 175 mattress firms, CNBC's report that "you can't tell them apart" reinforces the idea that similar offerings become
commoditized
