MIS 301 midterm

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MagicBands have reduced turnstile transaction time by ___ %

30

Identify each statement as true or false concerning Netflix's early relationship with industry analysts. T or F: The firm's chief executive, Reed Hastings, was uniformly praised for the company's flawless growth

False

Identify each statement as true or false concerning Netflix's early relationship with industry analysts. T or F: The firm's cozy relationship with analysts led to an SEC investigation

False

Identify each statement as true or false concerning potential advantages for Netflix owning its own original content. T or F: It would catalyze the firm's efforts to provide a branded set-top box and streaming stick line

False

Identify each statement as true or false concerning potential advantages for Netflix owning its own original content. T or F: It is easier to capture data from streaming its own content vs. acquiring data from content that it streams to consumers via licensing agreements

False

Identify each statement as true or false concerning the data Netflix can collect via streaming vs. data acquired from its DVD-by-mail business. T or F: DVD-by-mail was more accurate since users were forced to rate all titles.

False

Identify each statement as true or false concerning the data Netflix can collect via streaming vs. data acquired from its DVD-by-mail business. T or F: Netflix data advantage is much less than rivals, since anyway can collect data on streaming media

False

Identify each statement as true or false concerning why HBO is considered a worthy rival to Netflix. T or F: HBO has greater international reach than Reed Hasting's frim

False

Identify each statement as true or false concerning why HBO is considered a worthy rival to Netflix. T or F: HBO is owned by Verizon, allowing it to be easily bundled with pay television and mobile phone services

False

Identify each statement as true or false concerning why HBO is considered a worthy rival to Netflix. T or F: HBO's ownership of a major cinema chain gives it access to first-run films.

False

Identify each statement as true or false concerning why managers should pay attention to Moore's law. T or F: Cost decreases often encourage governmental regulation of suppliers

False

Identify each statement as true or false concerning why managers should pay attention to Moore's law. T or F: The rising power of minicomputers mitigates the need of outsourcing in many firms.

False

T or F Deloitte it is owned by Google.

False

Which of the following can increase the bargaining power of buyers?

Greater options of products

Why statements are true about why Zara offers limited runs of products? T or F: Customers are more likely to receive a unique design from their Zara purchase than at rival retailers

True

Why statements are true about why Zara offers limited runs of products? T or F: It increases the likelihood customers will buy products right away and at full price

True

Zara's clothing lines are designed:

by design school graduates to suit customer demand.

Moore's Law is often cited in the press as the principal that:

chip performance per dollar doubles every eighteen months.

Netflix spending on original content is ________________

dramatically increasing

Zara's model has evolved to support this type of commerce, adding 52 special stockrooms globally.

e-commerce

Firms in the so-called "sharing economy" fuel more efficient matching of _______ and __________, lower costs, enable more efficient resource use, and provide a level of reach and services heretofore unavailable

supply & demand

The concept of ______________ refers to restricting content to a given distribution channel for a specified period of time.

windowing

Nearly _______ % of Zara's merchandise is produced in-house..

60

Which statements are notable about Kevin Systrom founding Instagram?

It was acquired by Facebook for $1 billion Systrom was in his 20s when he founded the firm It had only 13 employees at the time it was acquired

Tech impact is reaching even beyond the confines of Earth itself. According to an example in your chapter, how was a tool on the International Space Station recently acquired?

It was printed on-demand using 3D printing technology.

Zara holds a competitive advantage over its rivals in spite of:

Keeping large portions of its production processes in-house

Issues in intellectual property, privacy, and piracy are increasingly important to firms, but were also cited in this chapter as especially relevant to creating new opportunities for students who study technology in conjunction with _______

Law

__________________ are costs associated with each additional unit produced.

Marginal costs

This occurs when a product or service become more valuable as the number of users increases.

Network externalities

A company uses radio frequency identification (RFID) tags to keep track of its inventory. This is an example of the impact of technology in the area of _____.

Operations

Which of the following is one of the primary parts of the value chain?

Outbound logistics

____________ forces, which are also known as the Industry and Competitive Analysis, are a popular framework for examining a firm's competitive environment.

Porter's Five

Crowdsourcing tools and question-and-answer sites, such as _____, allow firms to reach out for expertise beyond their organizations.

Quora

An approach known as the _____________ view of competitive advantage shows that if a firm is to maintain sustainable competitive advantage, it must control a set of exploitable resources with four critical characteristics. These resources must be (1) valuable, (2) rare, (3) imperfectly imitable, and (4) nonsubstitutable

Resource-based

Identify each statement about Zara founder Amancio Ortega as true or false: He is one of the world's wealthiest individuals

True

Identify each statement as true or false concerning potential advantages for Netflix owning its own original content. T or F: It would eliminate the need to negotiate separate agreements to stream these titles worldwide.

True

Identify each statement as true or false concerning potential advantages for Netflix owning its own original content. T or F: It would provide a differentiated good, potentially unavailable to rivals.

True

Why statements are true about why Zara offers limited runs of products? T or F: It reduces the impact of "guessing wrong"

True

Zara receives new styles _________ times faster than Gap

Twelve

____________ is considered a "graveyard of European retailers"

United States

This is the set of interrelated activities that bring products or services to market.

Value Chain

Which of the following is cited as a reason why some firms have grown quickly while spending relatively little in advertising?

Viral marketing

_______ gained 700 million adherents in its first six years of existence.

WhatsApp

Zara is susceptible to any disruption in northern Spain because:

it moves all of its deliveries through just two locations, both in Spain.

When a firm's financial performance consistently outperforms its industry's peers, it can be said that the firm benefits from ____________

sustainable competitive advantage

It is _________________ that helps Zara identify and manufacture the clothes customers want, gets those products to market quickly, and eliminates costs related to advertising, inventory missteps, and markdowns.

technology

Crowdsourcing is:

the act of taking a job traditionally performed by a designated agent and contracting it out to an undefined generally large group of people in the form of an open call.

Some of the radical changes brought about by new technologies include:

the creation of an unprecedented set of security and espionage threats.

Another reason fueling the boom in fast-growing technology services is _____, which, when done right, can virally spread awareness of a firm with nary a dime of conventional ad spending.

Social Media

Select the accurate statement(s). 1.)Uber is likely to spend more on vehicle ownership in a given city than traditional taxi firms. 2.)Airbnb owns more property assets than any hotel company. 3.)Facebook employs more content creators than the New York Times or any other newspaper. 4.)Google earns more advertising revenue than any other media company

Statement 4 is accurate

According to the text, platitudes such as _____________ can put firms dangerously at risk.

"follow, don't lead"

How is scale important to Netflix's streaming business?

A larger firm with more customers can spend more on content licenses.

______________ refers to the technology used to integrate Uber with other services, including OpenTable, United Airlines, and TripAdvisor.

API

The classification of processors that started out being used for graphics, but that is now very popular in machine learning and other types of artificial intelligence is known as ________

ASIC's

Which of the following is an example of "citizen suppliers"? Boatbound Airbnb Zilok Turo

All of the available options are true

Steve Jobs was twenty-one when he founded

Apple

By going public, Netflix encountered competition from the large, established firms Walmart and Blockbuster. What aspect of Netflix going public lured these firms into the market?

By going public, Netflix was required to disclose its financial position.

Uber threw in the towel and left _________ after losing $1 billion.

China

What are considered the primary advantages of FPGAs?

Chips are programmable, so functionality can be changed after installation.

______________ refers to replacing traditional computing resources with services provided over the Internet.

Cloud computing

____________________ filtering is the name for classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

Collaborative

____________ stock trading is larger than stock trading between human brokers.

Computer-automated

Which statement is true of Netflix's streaming business?

Content providers enjoy greater bargaining power as the sole source for unique titles unavailable from any other source.

MyMagic+ is a large-scale system developed for _________

Disney

_____ refer to the multibillion dollar factories used to manufacture semiconductors.

Fabs

Identify each statement as true or false concerning Netflix's early relationship with industry analysts. T or F: It was quite friendly since Hastings had previously worked as an analyst himself

False

One of the most popular frameworks for examining a firm's competitive environment is Porter's ______ forces.

Five

_________ memory is slower than conventional RAM, but is often used for storage in mobile phones and cameras.

Flash

Having the wrong items in its stores hobbled _________ for roughly a decade

Gap

Uber's so-called __________ is a software system showing tiny car icons crawling around a map of the city, and little cartoon eyeballs scattered about, representing every location where a customer is looking at the Uber app.

God View

Large firms are investing in, partnering with, and building their own collaborative consumption efforts. One example is _______________ being a substantial investor in Uber, backing the firm with over a quarter of a billion dollars in capital, thus far.

Google

Why is the "First-Sale Doctrine," including understanding when it does and doesn't apply, relevant to Netflix?

In cases of streaming media, it facilitates a shift of bargaining power to content suppliers. & It means content acquisition costs for DVDs are more predictable than streaming costs.

In two decades, _________ tech sector has grown from almost nothing to a $120 billion industry.

India's

Kevin Systrom was twenty-six when he founded the service

Instagram

Which of the following is not one of the ways consumers can collaborate as financiers and pool capital to back projects?

Intuit

Which statement is true of Netflix?

It has had to craft different kinds fo competitive advantages to maintain its spot as the world's largest streaming service.

Amazon was started by _____

Jeff Bezos

The evolution caused by Moore's Law is demonstrated by the Amazon __________, which originally sold for nearly $400 but now sells for one-fifth of that price..

Kindle

Which of the following products represents a shift from atoms to bits?

Kindle (vs. Books), iTunes (vs. CDs), Apple Pay (vs. Cash, Craigslist (vs. Newspaper ads

Advances related to increasing hard drive storage relative to cost are often referred to as _____ Law.

Kryder's

The equivalent of a corporate directory can be pulled up via ____________, a service complete with discrete messaging capabilities that can allow competitors to rifle-scope target your firm's best and brightest.

LinkedIn

_____ is a technique in which computers are designed with many microprocessors that work together, simultaneously, to solve problems.

Massively parallel processing

Unseating a firm that dominates with network effects can be extremely difficult, especially if the newcomer is not compatible with the established leader. For evidence, just look at how difficult it's been for rivals to unseat the dominance of _______________

Microsoft Windows

What problem is faced by multicore processors running older software written for single-brain chips?

Multicore processors usually run older software by using only one core at a time.

By mid-2019, _________ announced it had over 150 million paying subscribers worldwide, and over 60 million in the United States.

Netflix

Zara's security tags include ____ technology

RFID

The _____ is a piece of U.S. legislation that raises executive and board responsibility and ties criminal penalties to certain accounting and financial violations.

Sarbanes-Oxley Act

Internet retailers serve a larger geographic area with comparably smaller infrastructure and staff. This fact suggests that internet businesses are more _____.

Scalable

Netflix offered its subscribers a selection of over one hundred thousand DVD-by-mail titles, while other video rental firms can only offer as much as three thousand. This presents a significant _____ for Netflix over its rivals.

Scale advantage

Many firms have developed and deployed innovative information systems, only to see these systems go unused by key staff members. How has Zara helped ensure its systems will be used by staff?

System use drives store success and as much as 70 percent of salaries are tied to sales performance.

Which factor is responsible for enabling the advance of Moore's Law?

The distance between pathways inside silicon chips gets smaller with each successive generation.

How does Airbnb improve customer and renter trust while reducing risks that its platform will be used for illegal purposes?

The firm's technology also hunts for signals of fake positive reviews. Guest identity is verified via a two-step process. The site is integrated with Facebook, and users can also share their LinkedIn profiles. Airbnb examines the length an online profile has been up and makes sure it matches additional information provided by the user.

Staying power refers to the:

The long-term viability of a product or service.

Which of the following is true of United States environmental legislation regarding e-waste and recycling standards?

There is no U.S. legislation covering e-waste.

T or F Deloitte Consulting revenues are larger than accounting revenues

True

Identify each statement as true or false concerning Netflix's early relationship with industry analysts. T or F: Many analysts doubted the firm would succeed when confronted by increased competition from well-known rivals

True

Identify each statement as true or false concerning the data Netflix can collect via streaming vs. data acquired from its DVD-by-mail business. T or F: Data allows for greater customization of titles and the types of content promotions offered to streaming customers

True

Identify each statement as true or false concerning the data Netflix can collect via streaming vs. data acquired from its DVD-by-mail business. T or F: Streaming provides more accuracy, since Netflix gains insight based on the length and frequency titles are watched by a given user.

True

Identify each statement as true or false concerning why HBO is considered a worthy rival to Netflix. T or F: HBO has sole-ownership of high-demand, original content.

True

Identify each statement as true or false concerning why managers should pay attention to Moore's law. T or F: Ideas that may be impossible today due to power, capacity, or cost reasons may be possible in the future.

True

Identify each statement as true or false concerning why managers should pay attention to Moore's law. T or F: The advance of powerful, cheap computing often comes with a special kind of price elasticity that enables whole new markets to open up.

True

Boston's mayor has voiced support for __________, seeing it as a safe and popular service among citizens and city visitors.

Uber

________ introduced the TapuTapu, a wearable device that alerts users when it's time for their ride.

Universal

Tony Hsieh served as CEO of _____, and he eventually sold the firm to Amazon for $900 million.

Zappos

Oligopoly

a market dominated by a small number of powerful sellers

Monopoly

a market where there are many buyers but only one dominant seller

Moore's Law is

a prediction based on past observations.

When a firm's financial performance consistently outperforms its industry's peers, it is driven by _________________

a sustainable competitive advantage.

Which factors led to Netflix dominance versus Blockbuster and Walmart?

advantages created by leveraging technology and timing

While network effects limit competition ____________ the dominant standard, innovation___________ a standard may actually blossom.

against & within

A manager's decision making is often shaped by its perception of the competition. Which of the following does Netflix see as being in competition with the firm?

all of the available options are true

Payal Kadakia founded ClassPass in her 20s. What does her firm focus on?

allowing customers to use multiple fitness providers

One contributor to the ease with which young entrepreneurs can have success is low-cost distribution to massive markets worldwide. This is enabled by:

app stores

Researchers in the US and China have showed an AI approach that performed __________ major trading indices as well as traditional investment portfolio allocation strategies.

better than

_____ are benefits provided by products or services that add additional value to the primary product or service that makes up a network.

complementary benefits

Today Netflix is primarily focused on _____________, the default option for consumers.

digital distribution

The term disintermediation refers to removing an organization from the _______ channel

distribution

Many firms attempt to _____________ their network effects by creating a platform for the development of third-party products and services that enhance the primary offering.

enhance

In retail, generally, and in the fashion industry, particularly, having _____ is considered the kiss of death.

excess inventory

Zara is often described as a leader in _______

fast fashion

Moore's Law often is used to refer to computing that is __________ and _________ .

faster & cheaper

Costs that do not vary according to production volume are called _____.

fixed costs

Highly ______________ markets are especially ripe for rollup in electronic marketplaces.

fragmented

The video game console market offers important lessons for the strategist. The video game console market is a network market in which Sony's PlayStation 2 (PS2) dominated over Microsoft's Xbox offering. This has been possible due to:

game developers favoring PS2 for its larger user base obtained because the PS2 was launched months before the Xbox.

Personal digital assistants are:

handheld computing devices meant largely for mobile use outside an office setting.

The Prada example shows that copying technology alone is not a guarantee of success. The firm should have benefited from understanding that Information Systems are made up of which four critical components?

hardware, software, people, and procedures

When products are commodities, technology can most often _______________

increase price competition

Zara's staff members regularly collect data from customers at its stores. This data is used to:

inform designers on customer preferences and staff on store sales results.

When one party has more or better information than its counterparty, the decision situation is called a(n) _______________________

information asymmetry.

Having too much ______ in the retail apparel industry is the kiss of death

inventory

Worldwide auction leader eBay started operations in Japan just five months after Yahoo! launched its Japanese auction service. But eBay was never able to mount a credible threat and ended up pulling out of the market. This example shows that:

it's imperative to move first in markets influenced by network effects.

Which of the following represents an advantage enjoyed by the Netflix DVD-by-mail business over traditional video stores?

larger entertainment selection

Large firms like Facebook and Amazon are _____________ than small startup firms to get away with a "move fast, break things" attitude and chalk their missteps up to entrepreneurial

less likely

Which problem is least likely to be solved through grid computing?

linear problems

The _____ is the part of a computer that executes the instructions of a computer program.

microprocessor

One way to address the problem of densely-packed, overheating chip designs is with ___________ microprocessors.

multicore

How are the DVD-by-Mail and streaming businesses similar? rival intensity none of the available options are true laws that govern distribution access to content

none of the available options are true

Contract manufacturers used by the apparel industry are often criticized because:

of poor working conditions

The long tail is a phenomenon whereby firms can make money by:

offering a selection of products or services vastly greater than conventional retailers.

Economists call messaging a ___________-sided market.

one

When a firm performs the same tasks better than its rivals, it is known as ____________ effectiveness.

operational

_____ are critical for capturing sales data and are usually linked to systems which manage a firm's inventory.

point-of-sale system

Multicore microprocessors are formed by:

putting two or more lower power processor cores on a single chip.

If chip pathways became too small, a phenomenon known as _______________ tunneling could occur, which is when electrons slide off their paths.

quantum

Chip-based memory is also called RAM, which stands for ___________ access memory.

random

Which of the following is an example of volatile memory?

random-access memory

According to the text, Amazon, along with many other firms that have risen during the digital age, has a highly _____________ cost structure when compared to traditional rivals..

scalable

While the size of the tail in the long-tail phenomenon is disputable, one fact that is critical to remain above this debate is that:

selection attracts customers, and the Internet allows large-selection inventory efficiencies that offline firms can't match.

For traditional retailers selling physical goods, _____ is the biggest constraint limiting a firm's ability to offer customers what they want and when they want it.

shelf space

The ____________ wave of computing that we are in now is considered the era of pervasive computing.

sixth

Which sets of interrelated forces threatens to slow down the progression of Moore's Law?

size, heat, and power

Grid computing is a type of computing in which:

special software is installed on several computers enabling them to work together on a common problem.

Factors such as weather, natural disaster, terrorism, labor strife, or political unrest can shut down a firm's operations. Which of the following is one of the measures taken by firms to hedge such risks?

spreading productions facilities across the globe

Michael Porter says that the reason many firms suffer margin-eroding competition is because they have defined themselves according to operational effectiveness rather than ____________________________

strategic positioning

Hastings was correct in understanding that __________ is where consumers, technology, and industry are headed

streaming

The term _____ refers to computers that are among the fastest of any in the world at the time of their introduction.

supercomputers

Zara offers roughly ___ times more unique products than Gap

ten

Which of the following can Zara's use of RFID tags can be considered?

the 'Internet of Things"

E-waste is particularly difficult to address because of:

the complexity of the modern value chain.

In an industry where nearly every major player outsources manufacturing to low-cost countries, Zara is highly _____, keeping huge swaths of its production process in-house.

vertically integrated

Storage that is wiped clean when power is cut off from a device is known as _____.

volatile memory

Discarded, obsolete technology is known as e- _______

waste

___________'s ability to succeed after being late to the search and mobile party is a story about the failure of incumbents to monitor their competitive landscape, recognize new rivals, and react to challenging offerings.

Google

Tech firms are among the best performing firms in the world. According to the chapter, which firm was recognized as being both the most valuable firm in the US as well as the most profitable

Apple

The Zara experience involves a regular supply of new stock on the shelves, because of which customers tend to visit Zara's stores more often than they visit other retailers' stores. However, such a policy will become more expensive to maintain if:

Fuel costs rise

Which of the following is the dominant e-mail provider today?

Gmail

How did Apple overcome Google as the dominant mapping platform on iOS?

Apple's control of iOS gave it control of the distribution channel to reach its users, kicking Google out as the default mapping app and capturing the majority of user engagement.

Netflix attracted two very big rivals, ___________ and walmart

Blockbuster

This is the symbolic embodiment of all the information connected with a product or service.

Brand

Which nation has the world's largest number of Internet users?

China

________ is Zara's second largest market

China

iPhones sales in ________ have been recorded as greater than those in the United States

China

Netflix conducted a coding contest to improve ____________, their collaborative filtering engine.

Cinematch

According to Harvard Business Review, "Leading a digital transformation? Learn to

Code

__________ involves outsourcing production to third-party firms

Contract manufacturing

__________ has risen to become the most profitable media company on the planet.

Google

Zara's production costs could fluctuate at higher rates than its competitors because many of the firm's costs are tied to the _____.

Euro

Mark Zuckerberg founded _______ as a nineteen-year-old college sophomore.

Facebook

_________'s user base is larger than any nation in the world

Facebook

Identify each statement about Zara founder Amancio Ortega as true or false: He got his start as a designer for luxury firm LVMH

False

Identify each statement about Zara founder Amancio Ortega as true or false: He is a former technology professor, turned business person.

False

Identify each statement about Zara founder Amancio Ortega as true or false: He wrote the code for many of the firm's early information systems.

False

T or F, Deloitte, It is owned by Amazon and delivers cloud computing through AWS

False

T or G Deloitte All accounts hired must also have a degree in some technology field.

False

Why statements are true about why Zara offers limited runs of products? T or F: It allows the firm to capitalize on its massive global advertising budget.

False

Firms like Blockbuster, Sotheby's, and Barnes & Noble were put at risk by operating under the following platitude:

Follow, don't lead

The business model of the firm _________ crushes cost that plague traditional grocers

FreshDirect

Which statement about technology is true?

Technological advancements can usually be copied by rivals, leading to a profit-eroding arms race.

What was considered the source of Mickey Drexler's inventory problems at Gap?

The firm guessed wrong about fashion, placing big bets on trends that consumers didn't want.

The US Justice Department almost scuttled the creation of the Fair Factories Clearing House, despite the potential for the effort to improve labor conditions among contract manufacturers. The United States government was concerned about ____________

buyer collusion

In the crowded market space of 175 mattress firms, CNBC's report that "you can't tell them apart" reinforces the idea that similar offerings become

commoditized


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