MKGT 439 chapter 2

false

An asymmetry exists whenever all participants in a market have equivalent resources.

go out of business

Firms that fail to produce returns greater than alternative investments typically

diminished sharply

Over the past decade, the number of exchanges has:

industry consortium

SupplyOn is an example of

advertising revenue model

The ability to retain user attention and engagement is an important attribute for which revenue model?

ning

Which of the following was not able to successfully implement a freemium business model?

expedia

Which of the following would be considered an indirect competitor of Travelocity?

cost competition

Your company has just implemented a new, more efficient set of business processes that other firms cannot yet obtain. This will enable your firm to adopt a strategy of:

e-commerce

__ has increased price competition in nearly all markets.

they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.

basic value proposition of community providers is

e-distributors

business model of e-tailers is similar to that of

content provider

ebay does not use the following business model

eHarmony

example of the subscription revenue model

firm's management team

gives business model the most credibility with outside investors

freemium strategy

giving away a certain level of product or services without charge, but then charging a fee for premium level

false

interactivity that enables product customization alters industry structure by reducing the threat of substitutes

priceline

is not a community provider

e-tailers

is not an example of B2B business model

Amazon

is not considered a portal

enable individual customization of the products by consumers

leverage the ubiquitous nature of the web to differentiate your product, you would:

e-procurement companies

may offer its customers value chain management software

starbucks

not a direct or indirect competitor of Amazon

market creator

not a variation of the e-tailer business model

1. charging subscription fees 2. collecting transaction fees 3. charging for ad placements

portals generate revenue from the following

false

scale economies are efficiencies that result from flattening the hierarchy of the organization

business model

set of planned activities designed to result in a profit in a marketplace

false

sharing economy companies are characterized by the free sharing of resources between the company and consumers

market strategy

specifically details how you plan to find customers and to sell your product

venture capital investors

type of investor interested in a start-up company after it has begun generating revenue

e*trade

utilizes a transaction fee revenue model