MKT-002
How are product/service management and promotion related?
Both deal with branding and messaging
Which marketing function relates to letting customers know that a product or service exists, and the results they should expect from using it?
Promotion
What is an example of excellent customer service?
Replacing a defective product.
Which of the following is an element of marketing-information management?
Researching relevent brands
What is a "bottleneck"?
A point of congestion
The marketing function that works with customers to ensure satisfaction, and encourage repeat business, is:
Customer Service
What is channel management?
Determining the best way/s to distribute products or services to customers.
Which marketing function deals establishing goals, objectives, processes and procedures?
Market Planning
Which marketing function involves persuasion based on the merits a product or service can provide?
Selling
Complete the sentence below. All good businesses start for the purpose of improving upon an existing solution or to __________________.
Solve a Problem
Which of the following is an element of the marketing function called market planning?
Strategizing
A specific group of customers that are most likely to buy your product, and that you want to reach by aiming or targeting your marketing efforts, is called a/an:
Target Market
What is the purpose of a CRM (customer relationship management system)?
To manage customer interactions and communications.
Which marketing function is most involved with determining whether a business should improve or update a product or service?
product/service management
Which marketing function would most likely lead to the elimination of a product or service?
product/service management
Define a target market.
the specific group of customers who are most likely to buy a product or service.