MKT-002

How are product/service management and promotion related?

Both deal with branding and messaging

Which marketing function relates to letting customers know that a product or service exists, and the results they should expect from using it?

Promotion

What is an example of excellent customer service?

Replacing a defective product.

Which of the following is an element of marketing-information management?

Researching relevent brands

What is a "bottleneck"?

A point of congestion

The marketing function that works with customers to ensure satisfaction, and encourage repeat business, is:

Customer Service

What is channel management?

Determining the best way/s to distribute products or services to customers.

Which marketing function deals establishing goals, objectives, processes and procedures?

Market Planning

Which marketing function involves persuasion based on the merits a product or service can provide?

Selling

Complete the sentence below. All good businesses start for the purpose of improving upon an existing solution or to __________________.

Solve a Problem

Which of the following is an element of the marketing function called market planning?

Strategizing

A specific group of customers that are most likely to buy your product, and that you want to reach by aiming or targeting your marketing efforts, is called a/an:

Target Market

What is the purpose of a CRM (customer relationship management system)?

To manage customer interactions and communications.

Which marketing function is most involved with determining whether a business should improve or update a product or service?

product/service management

Which marketing function would most likely lead to the elimination of a product or service?

product/service management

Define a target market.

the specific group of customers who are most likely to buy a product or service.