MKT 305

unique self

"Casual Fridays" in American workplaces encourage the expression of a person's ________.

The majority of respondents believe women in ads are not realistic

A Unilever-sponsored survey which asked American women how they felt about their appearance reported which of the following?

non-experiential hierarchy standard learning hierarchy high involvement hierarch all of the above

A component of a hierarchy of effects is ________.

brand loyalty

A consumer who buys the same brand over and over again exhibits ________.

satisficing

A decision strategy that seeks to deliver an adequate solution rather than the best possible solution is referred to as ________.

membership

A group composed of people that the consumer actually knows is called a(n) ________ reference group.

Attitude

A lasting, general evaluation of people (including oneself), objects, advertisements, or issues.

Ideal self

A person's conception of how he or she would like to be

being space

A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n) ________.

reference group

A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.

Interests

Norma Shields is a researcher investigating lifestyles of the rich and famous. This week she is examining her target audience's views on food, the media, fashion, and recreation. Which of the AIO categories does Norma seem to be working on now?

beliefs

One element in the muliattribute attitude model is ________.

co-consumers

Others who are present in a consumer's physical and social environment when purchases are made are called ________.

Actual self

Our realistic appraisal of the qualities we do and don't have

Straight rebuy

Pam Henry is a purchasing agent for MicroTell. Each Tuesday she places an order for ten boxes of photocopier paper with her supplier. Ms. Henry is participating in which type of buying situation?

terminal values

Milton Rokeach identified a set of ________.

id

According to Freud, the part of the personality that seeks immediate gratification is called the ________.

importance weights

All multiattribute attitude models specify the importance of attributes, beliefs, and ________.

Persuasion

An active attempt to change attitudes.

High-involvement hierarchy

Assumes that a person approaches a product decision as a problem-solving process

Activity stores

Build-A-Bear Workshop is a place where shoppers make stuffed animals. This is an example of...

habitual

Buying decisions that are made with little or no conscious effort are called ________.

The model has relatively weak theorems about attitudes.

Despite improvements to the Fishbein model, all of the following are considered obstacles to predicting behavior using this model EXCEPT which one?

Consumer hyperchoice

Having too many choices

social outcasts

Historically, tattoos have been associated with people who are considered ________.

sex-typed

If products take on masculine or feminine attributes, they are said to be ________.

anthropomorphized

Linda named her car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has ________ her car.

product personalization

M&M allows consumers to put names and works on their candy, this is an example of ________.

Evoked set

Products a consumer knows about

Consideration set

Products a consumer seriously considers

Guerrilla marketing

Promotional strategies that use unconventional means and venues to encourage word of mouth about products.

Personality

Refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his or her environment

internalization

Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is ________.

Internalization

Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke. He wrote letters to Coca-Cola, talked to friends, called the local bottler, attempted to hoard "old Coke," and complained to the local grocery store manager. In this example, which degree of commitment would be most closely associated with Roger and his attitudes?

Content

Rudi Gonzalez sees himself as being handsome rather than intellectual. Which of the following self-concept dimensions best applies to Rudi's view of himself?

Power posing

Standing in a confident way even when we don't feel confident

lateral cycling

Stephanie loves flea markets and garage sales. She spends most of her Saturday mornings going from one to another. About once a month, she holds her own garage sale just to get rid of some of the items she purchases during the month. Stephanie is actively engaged in ________.

Wearable computing

The Apple Watch and Google Glasses are an example of...

brand personalities

The Pillsbury Doughboy and the Jolly Green Giant are examples of ________.

Spokescharacters

The Pillsbury Doughboy, Chester Cheetah and the GEICO Gecko are examples of....

comparative

The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities.

consideration

The alternatives actively measured during a consumer's choice process are the ________ set.

Personality traits

The identifiable characteristics that define a person

Open rates

The percent of people who open an email message from a marketer

Information search

The process by which we survey the environment for appropriate data to make a reasonable decision.

Queuing theory

The psychological dimension of time or how it is experienced is an important factor in what mathematical study?

divestment rituals

The steps that consumers practice to gradually distance themselves from things they treasure so that they can sell or recycle them are called ________.

Extended self

Those external objects that we consider a part of us

mental budget

Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on delicious food, she is eating very little today. Janice is using a ________ to help her estimate consumption over time and regulate her behavior

Neuromarketing

Uses fMRI to track how the brain responds to marketing messages and product design features

Halo effect

We assume that persons who rank high on one dimension excel on others as well.

Lateral cycling

When a consumer exchanges something he or she owns for something another person owns

Showrooming

When a consumer visits a store to look at a product but then shops online

psychographics

When marketer's use psychological, sociological, and anthropological factors to analyze a market, they are using ________.

Problem recognition

When we experience a significant difference between our current state of affairs and some state we desire.

New task

Which buying decision situation has the highest level of risk and the most buyers involved in the process?

Answers: To separate group members from nonmembers To place a person in a gender category To enhance social role identification Correct All of the above

Which of the following explains why people decorate or mutilate their bodies?

Innovative rebuy

Which of the following is NOT a category in the buyclass theory of purchasing?

General lifestyle segmentation

Which type of psychographic study places a large sample of respondents into homogeneous groups based on similarities of their overall preferences?

id

___ is about immediate gratification

superego

____ is the counterweight of the id.

Permission marketing

_______ acknowledges that marketers will be more successful when they communicate with consumers who have already agreed to listen to them.

Body image

_______ refers to a consumer's subjective evaluation of his or her physical self.

Psychographics

________ are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons) to make a particular decision about a product, person, ideology, or otherwise hold an attitude or use a medium.

Consumption situation

________ includes a buyer, a seller, and a product or service and other factors.

Juggling lifestyle

________ is a frenzied, guilt-ridden compromise between conflicting cultural ideals of motherhood and professionalism.

An attitude

________ is a lasting, general evaluation of people, objects, advertisements, or issues.

Atmospherics

________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.

Source

________ is the first element in the traditional communications model.

Constructive perspective

________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.

Collective self

________ is the way we assume others expect us to act.

Collective self

________ is where a person derives his or her identity in large measure from a social group.

Archetype

________ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment.

Theory of cognitive dissonance

________ states when a person is confronted with inconsistencies among attitude or behavior, he/she will take action to restore consistency.

Self-concept

________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities.