MKT-315 Final Exam
A business spends $100,000/year to operate and each unit makes $10 profit, what # of units are sold to break even?
10,000
Price Elasticity of Demand is:
A measure of price sensitivity related to product demand
The tool used to see if your campaign is successful:
Analytics
The closing step of the selling process includes:
Asking for the sale
Reach is measured as a cost per thousand persons or:
CPM
A direct statement used to cause a consumer to take a desired action is known as:
Call-to-Action (CTA)
____________ is necessary to ensure a website works well across various search engines
Content Optimization
PR promotion strategies include all of the following except:
Coupons
The ROI equation includes all of the following except:
Customer Service Values
A marketing message has to be ____________ by the receiver
Decoded
Door-to-door sales is an example of what type of marketing channel?
Direct
The promotion strategy that includes telemarketing, catalogs, kiosks and the internet is called:
Direct Marketing
The five steps in the personal selling process include all of the following except:
Discovery
When a distributor removes a piece of the supply chain it is called:
Disintermediation
Promotional campaigns that include multiple offers over time are called:
Drip Campaigns
A multi-distribution system offers this advantage:
Expands market coverage
Push marketing is directed at consumers to persuade them to buy a product
False
On a profitability graph: the greatest distance between revenue and costs indicates:
Greatest Profitability & Optimized Production
Frequency refers to:
How many times a person sees or hears the message
A subpage on a website that entices customers to buy a featured product us called a:
Landing Page
To make sure customers nearby can find you, you should invest in:
Local SEO
Penetration pricing is:
Low prices on a new product
Using two or more indirect channels to reach your target market is called:
Multichannel
Interruptions that prevent a message from being recalled is known as:
Noise
Public Relations includes all of the following except:
Paid advertisements
What promotion tool is the most costly?
Personal Selling
Which part of the promotional mix is the most expensive?
Personal Selling
Discovering information about a prospective customer is part of what stage in the selling process:
Pre-approach
A bonus product, free sample, or low cost add-on is known as a:
Premium
Presenting the features & benefits of a product comes during which step in the selling process?
Presentation
The ratio of profit to investment is called:
ROI
A fundamental strength of advertising is:
Reaches large numbers of people easily
Intermediaries who sell to consumers are called:
Retailers
Thanks to the use of __________ salespeople can work from anywhere
Sales force automation systems
odd-even pricing is:
Setting a price just under an even price
Skimming is a pricing strategy that involves:
Starting high and dropping the price over time
Positive customer feedback used in promotion is called:
Testimonials
Marketing strategies have changed now that customers get most of their information from:
The internet
The influence of ____________ has increased how competitive a business has to be.
The internet
The ad for a particular product is considered:
The message
None of the following are true about digital catalogs except:
They have a lower cost than print catalogs
How long a user stays on a website is known as:
Time on site
According to Milton Friedman, what is the social responsibility of a business?
To make money
Promoting one product over another in the same location causes:
Vertical Conflict
