MKT-315 Topic 2

Psychographic segmentation narrows segments of the market by:

Act and thinking of customer

which of the following is NOT an Examples of neuromarketing research

Competetitor Analysis

Perceptual map is a tool for visualizing:

Competitive landscape and spotting positioning opportunities

Which of the following does not cover marketing data:

Customer

What is market segmentation?

Dividing the entire market into groups of consumers

Which is the proper sequence of the marketing research process:

Identify the Problem - Develop the Research Plan - Conduct Research - Analyze Data and Report Findings - Take Action

I got a 90% so that means one of these are wrong

Im sorry don't know which one is wrong got from other quizlets

Geographic segmentation narrows the market by:

Location

Demographics, trends, buying habits, competition, and industry environments are the part of:

Marketing data

The likert scale comes under

Quantitative research

What are the four positioning statements:

Target market, category, brand promise, the reason to believe