Mkt 4

The increase in ____ is helping to reduce the cost of advertising for marketers

Digital technology

The supply chain begins with raw material and ends with

Finshed product in consumer possession

Amy's ice cream offers its customers a stamp card that allows them to collect stamps for each purchase and then receive a free ice cream

Frequent user incentives

The subura outback "where the heart is" ad

Institutional advertising

Forms of Competitive Advertising

comparative, reminder, reinforcement

When Coach agrees to pay Dillard's a certain proportion of the cost of providing television advertising and Sunday newspaper sales fliers emphasizing Coach purses, Coach is offering ___________________________________________.

cooperative advertising

After the advertising budget is determined, the next step in creating an advertising campaign is

developing the media plan

pandora and spotify allow users to listen to music through the internet or other device. pandora and spotify are engaging in ...

digital distribution

Companies are increasingly using _____________________________________ to respond to changing consumer preferences to be able to buy a product wherever and whenever they desire.

multichannel distribution

A shopping center that contains stores owned by manufacturers who make a special effort not to conflict with traditional retailers is a

outlet shopping center

The two major types of product advertising are

pioneer and competitive

reinforcement advertising is primarily targeted at

the current users of a particular product

During the personal selling process, a salesperson, if possible, should handle objections when

they arise

Having products available when customers want them creates

time utility

The selling of merchandise in machines is generally called ____________________________.

vending

Eva went to shop at a local store called Oscar's, but found out that if she wanted to take advantage of their low prices, she would have to become a member. Oscar's is an example of a ________________________________________.

warehouse club

Anything that reduces the accuracy and clarity of communication is called

Noise

katerina fell in love with a pair of shoes she saw lizzza wearing on instagram. katerina immediately went to the zappos app on her phone, found the shoes, and ordered them for herself. In this case zappos is providing __________ utility .

Place

Dunkin doughnuts gift card is an example of

Possession utility created by marketing channels

Communicate through the use of annual reports,event sponsorship and news stories is referred to as

Public relations

is best characterized as transactions in which the buyer intends to consume the product through personal, family or household use.

Retailing

The fact that customers may buy "forward," or buy large amounts that keep them supplied for many months, is a drawback of _______________________________________.

buying allowance

Michael's, PetSmart, and Staples are all examples of

category killers

when asics gives a portion of its profits to prostate cancer research for every pair of blue-themed gel-cumulus shoes sold, it is engaging in ...

cause-related marketing

product placement in television shows is becoming increasingly important due to

consumers' greater ability to screen advertisements

A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a

convenience store

A marketing channel is defined as a group of individuals and organizations that

directs the flow of products from producers to customers.

Eliminating a wholesaler from a marketing channel will not

eliminate the functions performed by that wholesaler

Promotional efforts designed to reduce the risk to consumers for using a product for the first time seek to

encourage product trial

A schedule in which advertisements run for set periods of time, alternating with periods in which no ads are run is known as

flighting schedule

Pioneer advertising is most appropriate during the ___________________________________ stage of the product life cycle.

introductory

An open-air shopping center that features upscale specialty, dining, and entertainment stores, usually owned by national chains, is generally called a ?

lifestyle shopping center

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about

location

Category killers compete primarily on the basis of

low prices and enormous product availability.

The stage of the personal selling process in which the salesperson attempts to make a favorable impression, gather information about the customer's needs and objectives, and build a rapport with the prospective customers is called

making the presentation

A salesperson finds and analyzes information about each prospect's specific product needs, current use of and feeling about brands, and personal characteristics during

preapproach

By promoting the fact that avocados are good for you and can be used to make tasty snacks, the California Avocado Grower's Exchange attempted to stimulate __________________________________________________.

primary demand

Large retailers such as Macy's and Kohl's are most likely to participate in which marketing channel?

producer , retailers + consumers

When Hershey introduced Hershey's Cookie Layer Crunch, it promoted directly to consumers and told them to ask for the product at their favorite stores. This is an example of a ________________________________ policy.

pull

Sofia is driving to work on I-95 and notices a billboard for new salads at Wendy's. She reads the message and sees the pictures of the new salads. In this case, Sofia is the ______________________________________ and Wendy's is the __________________________ of this communication.

receiver; source

Toastie's offers customers a card that allows them to have a free sandwich or wrap for every seven that have been purchased and provides various discounts throughout the year. The primary promotional objective of programs such as this is _____________________________________________________.

retaining existing customers/ loyalty

Starbucks has an agreement with Pepsi Co. through which Pepsi distributes Starbucks' coffee drink, Frappucino, to grocery stores and other retail outlets. This is an example of

strategic channel alliance

A large retailer selling food and most routinely purchased consumer products is a?

superstore

A support salesperson who usually advises customers on product characteristics and application, system design, and installation procedures is a(n) _______________________.

technical salesperson