MKT QUIZ #2

8. The Nike swoosh that is prominent on all of the firm's packaging, products, and advertising is a: a) trade character. b) brand. c) trade name. d) brand mark e) BRAND DESIGN

D)

3. What decision making does a buyer employ when selecting bottled water or batteries? a. Routinized response behavior b. Limited decision making c. extended decision making d. Impulse buying

a. Routinized response behavior

2. A(n) ______ is a government's suspension of trade in a particular product or with a given country. a) Quota b) Embargo c) Tariff d) Suspenda Leviosa

b) Embargo

9. An example of a convenience product is: a) stereo equipment. b) gasoline. c) a motorcycle. d) a bicycle. e) athletic shoes.

b) gasoline

4. According to Coleman's major social class categories, which of the following social classes in our culture has these characteristics: lives in well-kept neighborhoods, generally price sensitive, and is often very involved in children's school and sports activities? a) Lower class b) Upper class c) Middle class d) Working class e) First class

c) Middle class

​5. The Internet can be referred to as a ____ medium because users determine which websites they are going to view. a) selective b) discriminating c) pull d) push e) monopolistic

c) pull

1. According to Maslow's hierarchy of needs, a) individuals simultaneously try to satisfy all five levels of needs. b) self-actualization needs are the most important needs to be met for most individuals. c) individuals first address needs at the top of the pyramid and then move down to the lower level needs. d) levels of needs are different for everyone, and we all try to satisfy them in a different order. e) individuals first satisfy the most basic needs and then try to fulfill needs at the next level up.

e) individuals first satisfy the most basic needs and then try to fulfill needs at the next level up.

10. Four components of brand equity are awareness, perceived _______ , loyalty and associations.

quality

7. Product ________ is the number of product lines a company offers.

width

6. What are the 4 stages of the product life cycle (in order)? Spell each one out in full in the answer... the first letter is shown below.

1. Introduction 2. Growth 3. Maturity 4. Decline