MKTG 101 Exam III

35) Which of the following is part of an internal green marketing program?

Biodegradable packaging

29) Kellogg ads in the United States promote the taste and nutrition of Kellogg's cereals versus competitors' brands. In France, where consumers drink little milk and eat little for breakfast, Kellogg's ads must convince consumers that cereals are a tasty and healthful breakfast. Which marketing strategy is being followed by Kellogg?

Communication adaptation

21) Which of the following is a sociocultural factor that a company should consider before deciding to enter into a new country?

Consumer lifestyles, beliefs, and values

39) ________ products give both high immediate satisfaction and high long-run benefits

Desirable products

Which of the following is true about online direct marketing?

Direct marketing relies heavily on market research and database development.

Recently, a class-action lawsuit was brought against BigBurger, a fast food chain, charging that its food has contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but many critics continue to point out the health dangers of typical "fast food" menu items. These critics are most likely concerned that the fast food industry has provided ______

Harmful product

18) The two key economic factors reflecting a country's attractiveness as a market are its industrial structure and its ________.

Income distribution

23) Working with foreign companies to produce or market products or services is known as _______

Joint venturing

Kirk's Comic Store has its own mobile app that users can download for free. The app lets users know about special events, discounts, and merchandise currently available in the store. Which of the following forms of marketing is exemplified from this scenario?

Mobile marketing

20) Which of the following is an economic factor that a company should consider before deciding to enter into a new country?

Natural resources

_______consists of creating something new to meet the needs of consumers in a given country.

Product invention

19) A(n) ________ economy is rich in one or more natural resources but poor in other ways and much of its revenue comes from exporting its natural resources.

Raw material exporting

Dove wanted to do more than just sell its beauty care products. The company was on a quest to discover "real beauty" and help women be happy just the way they are. As a result, the Dove Campaign for Real Beauty was successfully launched in 2004. Which of the following types of marketing did Dove use?

Sense-of-mission marketing

27) Heineken beer is sold successfully in the same form around the world. Which of the following product strategies is illustrated in this example?

Straight product extension

______means marketing a product in a foreign market without making any changes to the product

Straight product extention

________ involves creating a video, e-mail, mobile message, advertisement, or other marketing event that is so infectious that customers will seek it out or pass it along to their friends

Viral marketing

40) In societal marketing, the ideal goal for companies is to turn all of their products into ________ ones.

desirable

22) The simplest way to enter a foreign market is through ________

exporting

42) Product costs set the ceiling for prices.

false

43) The number of products supplied indicates the length of a channel

false

44) Producers of convenience products and common raw materials typically seek exclusive distribution, a strategy in which they stock their products in as many outlets as possible.

false

45) The four major communication functions are encoding, decoding, response, and noise

false

17) Economic communities are also known as ___

free trade zones

30) The marketing concept focuses on meeting the company's short-term sales, ________, and profit needs, though that doesn't always serve the future best interests of either customers or the business

growth

Social media are all of the following EXCEPT ___

increased capacity to deceive

Music Mogul has arrangements with several stores and retail chains to place their DVDs and digital music machines in prime spots such as near billing counters and at store entrances. Consumers can buy DVDs by depositing payment or they can buy music online via the touchscreen interface on the machine. Which form of marketing is illustrated in this scenario?

kiosk marketing

24) In Japan, Budweiser beer flows from Kirin breweries, and Moringa Milk Company produces Sunkist fruit juice. These are examples of ________.

licensing

Mobile marketing is used to enrich the brand experience, stimulate immediate buying, or_

make shopping easier

Gant Hardware is a huge chain of hardware stores. GantHardware.com helps customers conduct product research and also lets them order directly online or redirects them to the nearest Gant retail store. Which of the following best describes GantHardware.com?

marketing Web site

Advantages of direct and digital marketing for sellers include all of the following EXCEPT __

mass reach and immediate returns

Before a company decides to go global, it must evaluate all of the following environments EXCEPT the ________ environment

natural

16) Foreign businesses in India appear to receive unusually close scrutiny and special regulations, aimed at protecting the local businesses. This is an example of a(n) ____

nontariff trade barrier

33) Deceptive practices fall into three groups: pricing, promotion, and ________.

packaging

38) A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products

pleasing

All of the following are forms of traditional direct marketing EXCEPT

public relations

A(n) ________ is a limit on the amount of goods that an importing country will accept in certain product categories

quota

41) Bicycle helmets have low immediate appeal, but they tend to benefit consumers in the long run. This indicates that a bicycle helmet is an example of a(n) ________ product

salutary

37) When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing

societal

31) The ________ concept is specifically focused on the future welfare of consumers

societal marketing concept

Which of the following terms refers to a tax levied by a foreign government against certain imported products to raise revenue or to protect domestic firms?

tariff

46) Sustainable marketing consists of five principles: consumer-oriented marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing

true

32) Sustainable marketing includes all of the following EXCEPT ________.

value marketing