MKTG 101 Exam III
35) Which of the following is part of an internal green marketing program?
Biodegradable packaging
29) Kellogg ads in the United States promote the taste and nutrition of Kellogg's cereals versus competitors' brands. In France, where consumers drink little milk and eat little for breakfast, Kellogg's ads must convince consumers that cereals are a tasty and healthful breakfast. Which marketing strategy is being followed by Kellogg?
Communication adaptation
21) Which of the following is a sociocultural factor that a company should consider before deciding to enter into a new country?
Consumer lifestyles, beliefs, and values
39) ________ products give both high immediate satisfaction and high long-run benefits
Desirable products
Which of the following is true about online direct marketing?
Direct marketing relies heavily on market research and database development.
Recently, a class-action lawsuit was brought against BigBurger, a fast food chain, charging that its food has contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but many critics continue to point out the health dangers of typical "fast food" menu items. These critics are most likely concerned that the fast food industry has provided ______
Harmful product
18) The two key economic factors reflecting a country's attractiveness as a market are its industrial structure and its ________.
Income distribution
23) Working with foreign companies to produce or market products or services is known as _______
Joint venturing
Kirk's Comic Store has its own mobile app that users can download for free. The app lets users know about special events, discounts, and merchandise currently available in the store. Which of the following forms of marketing is exemplified from this scenario?
Mobile marketing
20) Which of the following is an economic factor that a company should consider before deciding to enter into a new country?
Natural resources
_______consists of creating something new to meet the needs of consumers in a given country.
Product invention
19) A(n) ________ economy is rich in one or more natural resources but poor in other ways and much of its revenue comes from exporting its natural resources.
Raw material exporting
Dove wanted to do more than just sell its beauty care products. The company was on a quest to discover "real beauty" and help women be happy just the way they are. As a result, the Dove Campaign for Real Beauty was successfully launched in 2004. Which of the following types of marketing did Dove use?
Sense-of-mission marketing
27) Heineken beer is sold successfully in the same form around the world. Which of the following product strategies is illustrated in this example?
Straight product extension
______means marketing a product in a foreign market without making any changes to the product
Straight product extention
________ involves creating a video, e-mail, mobile message, advertisement, or other marketing event that is so infectious that customers will seek it out or pass it along to their friends
Viral marketing
40) In societal marketing, the ideal goal for companies is to turn all of their products into ________ ones.
desirable
22) The simplest way to enter a foreign market is through ________
exporting
42) Product costs set the ceiling for prices.
false
43) The number of products supplied indicates the length of a channel
false
44) Producers of convenience products and common raw materials typically seek exclusive distribution, a strategy in which they stock their products in as many outlets as possible.
false
45) The four major communication functions are encoding, decoding, response, and noise
false
17) Economic communities are also known as ___
free trade zones
30) The marketing concept focuses on meeting the company's short-term sales, ________, and profit needs, though that doesn't always serve the future best interests of either customers or the business
growth
Social media are all of the following EXCEPT ___
increased capacity to deceive
Music Mogul has arrangements with several stores and retail chains to place their DVDs and digital music machines in prime spots such as near billing counters and at store entrances. Consumers can buy DVDs by depositing payment or they can buy music online via the touchscreen interface on the machine. Which form of marketing is illustrated in this scenario?
kiosk marketing
24) In Japan, Budweiser beer flows from Kirin breweries, and Moringa Milk Company produces Sunkist fruit juice. These are examples of ________.
licensing
Mobile marketing is used to enrich the brand experience, stimulate immediate buying, or_
make shopping easier
Gant Hardware is a huge chain of hardware stores. GantHardware.com helps customers conduct product research and also lets them order directly online or redirects them to the nearest Gant retail store. Which of the following best describes GantHardware.com?
marketing Web site
Advantages of direct and digital marketing for sellers include all of the following EXCEPT __
mass reach and immediate returns
Before a company decides to go global, it must evaluate all of the following environments EXCEPT the ________ environment
natural
16) Foreign businesses in India appear to receive unusually close scrutiny and special regulations, aimed at protecting the local businesses. This is an example of a(n) ____
nontariff trade barrier
33) Deceptive practices fall into three groups: pricing, promotion, and ________.
packaging
38) A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products
pleasing
All of the following are forms of traditional direct marketing EXCEPT
public relations
A(n) ________ is a limit on the amount of goods that an importing country will accept in certain product categories
quota
41) Bicycle helmets have low immediate appeal, but they tend to benefit consumers in the long run. This indicates that a bicycle helmet is an example of a(n) ________ product
salutary
37) When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing
societal
31) The ________ concept is specifically focused on the future welfare of consumers
societal marketing concept
Which of the following terms refers to a tax levied by a foreign government against certain imported products to raise revenue or to protect domestic firms?
tariff
46) Sustainable marketing consists of five principles: consumer-oriented marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing
true
32) Sustainable marketing includes all of the following EXCEPT ________.
value marketing
