Mktg 301 Ch. 10

__________ uses a single firm to set up two or more marketing channels to reach one or more customer segments.

A multichannel distribution system

__________ is the cutting out of marketing channel intermediaries by product or service producers or the displacement of traditional resellers by radical new types of intermediaries.

Disintermediation

A vertical marketing system is __________.

a channel structure in which producers, wholesalers, and retailers act as a unified system

A marketing channel is __________.

a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user

A(n) __________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

marketing channel

__________ is giving a limited number of dealers the exclusive right to distribute the company's products in their territories.:

Exclusive distribution

A(n) __________ consists of independent firms at different levels of production and distribution joining together through contracts.

contractual vertical marketing system

A(n) __________ is a marketing channel that has no intermediary level.

direct marketing channel

__________ is a layer of intermediaries that performs some of the work in bringing the product and its ownership closer to the final buyer.

Channel level

A(n) __________ coordinates successive stages of production and distribution through the size and power of one of the parties.

administered vertical marketing system

A(n) __________ is a channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, perhaps even at the expense of profits for the system as a whole.

conventional distribution channel

A(n) __________ is a marketing channel containing one or more intermediary levels.

indirect marketing channel

Marketing logistics is __________.

planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customers' requirements at a profit

__________ is managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Supply chain management

__________ uses a single firm sets up two or more marketing channels to reach one or more customer segments.

A multichannel distribution system

__________ performs any or all of the functions required to get a client's product to market.

A third-party logistics provider

__________ is the logistics concept that emphasizes teamwork—both inside the company and among all the marketing channel organizations—to maximize the performance of the entire distribution system.

Integrated logistics management

__________ is stocking the product in as many outlets as possible.

Intensive distribution

__________ is planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customers' requirements at a profit.

Marketing logistics

__________ is selecting, managing, and motivating individual channel members and evaluating their performance over time.

Multichannel marketing

__________ is the use of more than one but fewer than all of the intermediaries who are willing carry the company's products.

Selective distribution

A(n) __________ is a channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity.

horizontal marketing system

A(n) __________ is a channel structure in which producers, wholesalers, and retailers act as a unified system.

vertical marketing system