MKTG 305 Exam 2

Which of the following are elements of determining cost, volume, and profit relationships in the price-setting process?

Cost estimation, Marginal Analysis, and Break-even Analysis.

Setting research objectives and identifying possible marketing actions that might result from the research would take place during which step of the five-step marketing research approach?

Define the Problem

Sarah has a backache due to overexertion. She believes a massage would loosen her back muscles and make her feel better. She is concerned because a massage, unlike a pair of shoes, cannot be felt before she buys it. She realizes massages have ___ properties.

Experience.

Which of the following is an example of multiple products, multiple market segments strategy?

Ford manufacturers SUVs for those who wish to carry lots of people and pickup trucks for those who wish to carry lots of cargo.

The four I's of services consist of:

Intangibility, Inconsistency, Inseparability, and Inventory.

A framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization is referred to as a

Market-Product Grid

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products including many different types of trash bags and large variety of food storage containers.

Product line.

___ marketing research is typically performed through surveys with large probability samples and statistically projectable.

Quantitative.

Which of the following illustrates movement along the demand curve?

Quantity demanded increases due to a drop in price.

Vivienne, a college student with limited financial resources, was considering the purchase of a new laptop. She visited several office supply and consumer electronics stores.

Shopping product.