MKTG 3310 Ch. 16 quiz

North Star Foods makes a full range of gluten-free food products in a number of different container sizes. Which kind of store would the company be least likely to choose as a retailing partner?

convenience stores

________Blank are combating competitive pressures by offering fresh food and healthy fast food, tailoring assortments to local markets, opening locations closer to where consumers work and shop, and adding new services.

convenience stores

________ are likely to target low-income consumers who want national brands but cannot afford to buy large-sized packages.

extreme value retailers

Which type of store is small and offers a limited merchandise assortment at very low prices?

extreme-value retailers

Retailers that offer a broad variety of merchandise, limited services, and low prices are known as

full-line discount stores

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

in quantity of items shipped

Unusual and exciting displays like a sporting goods store's climbing wall and stocked aquarium are examples of

in store presentation

Hannah was surprised to see online retailers using information about her past purchases to customize promotions targeted to her the next time she visited the retailer's website. The retailer is using the information to

increase the share of wallet from its best customers

________can purchase merchandise at substantial discounts from the original wholesale prices because they do not ask the suppliers for advertising allowances or markdown adjustments.

off-price retailers

Jian has purchased a number of books from Amazon.com and has learned to trust the company's recommendations. With these customized recommendations Amazon is creating value for Jian through

personalized offerings

In omnichannel retailing, what visible element must often be adjusted because of competition faced in different channels?

pricing

Whole Foods sells many of its products under its own 365 Everyday Value label. This is an example of a

private-label brand

Most category specialists use a predominantly ________approach to customer service.

self-service

Marko owns an oil-change business called Oil Only. He changes oil in cars—and that is all he does. What kind of retail business is this?

service retailer

Of the following retailers, the best example of a category killer is

staples

Mario wants to expand the market for his specialty line of clothing, but he doesn't have the funds to build a second store or to create a catalog. What channel would be the best way for Mario to find more customers without incurring a huge expense?

the internet

What company accounts for two-thirds of all full-line discount store retail sales in the United States?

walmart

Brad and Ginger have agreed they need to talk about promotion strategies for their start-up retail company. They will be discussing

- the relationship between price and product. - the image a store attempts to maintain through its pricing strategy. - the seasonal discounts offered to move end-of-season items. - supply chain communication. - both the in-store environment and media communications.

Billy owns a pet-sitting service. He recently paid a web developer to build a special version of his company website for use on smartphones. Customers will now be able to easily place orders for pet sitting on their cell phones. This is an example of

M-commerce

Compared to conventional supermarkets, warehouse clubs have

a lower level of service