mktg 351: situational influences

social surroundings

'Conservative when crowded', 'consumers in crowded environment gets conservative and safety-focused'

Ritual Situations cont

This is critical marketings bc they often involve prescribed consumption behaviors.

Atmosphere is referred to as

servicescape when describing a service business such as a hospital, bank or restaurant.

Which of the following statements if true regarding moods?

Ad and brand attitudes are often influenced in mood-congruent manner

Temporal Perspectives

-Deal with the effect of time on consumer behavior. -Limited purchase time often limits search

Physical Surroundings

-Store Atmosphere is the sum of all the physical features of a retail environment. -Atmospherics influences consumer judgments of the quality of the store and the store's image.

Four types of situations

1. Communications Situation 2. Purchase Situation 3. Usage Situation 4. Disposition Situation

Five Characteristics of situations

1. physical surroundings 2. social surroundings 3. temporal perspectives 4. task definition 5. antecedent states

Internet Shopping is..

Growing rapidly as result of the time pressures felt by consumers

How does music influence consumer behavior?

Influences mood

Types of Antecedent States

Moods, Momentary Conditions

Given what was said in class, when would Best Buy be better able to sell product warranties?

Much crowd in the store

Giving out candy to children on Halloween, giving chocolate and roses to sweethearts on Valentine's Day, and wearing green and drinking green beer on St. Patrick's Day are all examples of _____.

Ritual situations

Momentary conditions

Temporary states of being (tired, ill, being broke)

task definition

The reason why the consumption is occurring. Major distinction bwtn purchases for self VS gift. Gift giving VS Hedonic items.

Moods:

Transient feeling states that are generally not tied to a specific event or object.

Situational Influence

influence includes all those factors particular to a time and place that do not follow from a knowledge of the stable attributes of the consumer and that have an effect on current behavior.

Ritual Situations

socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and that have symbolic meaning. (can be dangerous binge drinking)

One aspect of purchasing from QVC, one of the cable shopping channels on television, is that the "offer" will expire within a certain amount of time, creating a sense of urgency among consumers. Teresa watches this channel frequently, and admitted that this aspect of the situation does influence her decision to buy something. Which characteristic of the situation is influencing Teresa and others' behavior?

temporal perspective