Module 3

Financial Strength

R&D Investment Ford

Which of the following technology-related statements is most closely related to the issue of peer-to-peer sharing of copyrighted digital content (music or video)?

Technology may create new legal issues. Copyrighted material benefits from a legally protected status. Thus, the sharing of copyrighted digital material is a legal issue.

Which of the following technology-related statements most closely describes the following statement from the case: "No longer were independent retailers and chain stores the only source of CDs and DVDs?"

The Internet changes how consumers shop.

Producing Capability

Production Facilities John Deere

Producing Flexibility

Outsourcing Mikasa

Based on the change in multiple technologies available to consumers, the ability to rip, burn, and share digital content effectively accomplished which of the following?

A reduction in the number of intermediaries used to distribute music and videos The removal of the control of production created by expensive duplication equipment Gave consumers control of the duplication portion previously used by record companies Reduced revenues for recording artists

Marketing Strengths

Brand Familiarity Coca-Cola

Which of the following is true regarding the piracy of copyrighted digital media?

Industry revenues have been cut in half in a 10-year period largely because of copyright infringements.

Exchange rates, interest rates, and inflation are all considered part of the _________ environment.

economic The economic environment refers to refers to macro-economic factors, including national income, economic growth, and inflation, that affect patterns of consumer and business spending. The rise and fall of the economy in general, within certain industries, or in specific parts of the world can have a big impact on what customers buy.

One of the important features of the __________ environment are government regulations designed to protect consumers.

political/legal The attitudes and reactions of people, social critics, and governments all affect the political environment. Changes in the political environment often lead to changes in the legal environment and in the way existing laws are enforced.

By providing refillable water bottles and refilling stations in order to reduce waste from bottled water, Hope Springs is aligning its product with which current social and cultural trend?

sustainability Sustainability is the idea that it's important to meet present needs without compromising the ability of future generations to meet their own needs. In many lines of business, that is a tall order. In this video, it involves a strategic effort by firms to supply customers with environmentally friendly merchandise or production processes.

Mobile devices offer consumers an access channel of ever-increasing importance, as demonstrated consumers' ability to find water bottle filling stations for Hope Springs. This is an example of a trend within the ________________ environment.

technological Technology is the application of science to convert an economy's resources to output. Technology affects marketing in two basic ways: it creates opportunities for new products and it drives the development of new processes (ways of doing things).