Module 4 Quiz.

8. Describe why you would use cost per impression bidding instead of cost per click bidding?

High click-thru rate will be more expensive than cost per impressions.

6. Which of these is not a challenge with LinkedIn advertising?

Specified targeting

3. What is a good ctr for a sponsored update ad?

.04%

3. Warmer images receive _____ repins than cooler images.

2x more

7. Which should be consistent on social media platforms?

A. Legal name B. Profile picture C. Contact information ^^All of these should be consistent on social media platforms

9. Which of the following is NOT an advantage of using Pinterest Ads?

Secure top search result

2. Which of the following is NOT one of the four steps in the social media and selling process?

Social Selling

1. Leveraging your professional brand to fill your pipeline with the right people, insights and relationship is _____.

Social selling.

7. Which of these can't be tested in an A/B test?

The placement of the ad.

8. True or False: Adding text overlay to your pinned image will increase the number of clicks it receives.

True.

6. Which of the following is NOT a way to optimize your Twitter?

Use 4 or more hashtags in your bio

8. Since most Pinterest users are on mobile devices, what is the ideal image ratio for Pinterest?

Vertical, Minimum 2:3 ratio, Maximum 1:2 ratio

5. Which font does Gutnikova recommend NOT to use for Pins?

Any font that is difficult to read

2. LinkedIn is best used for what kind of advertising?

B2B

9. What is the best way to compete with someone targeting your same audience?

Click on their ads. See what offers they're using.

8. How often should you post on LinkedIn and Twitter according to Gabe?

Daily

6. True or False: When designing Pins, Gutnikova suggests that using a lot of text on the image makes a better Pin.

False.

5. Fill in the blank. The 4 pillars of targeting are Titles, Job Function, Skills, and _____.

Groups + Seniority.

Linkedin & Twitter Optimization

Linkedin & Twitter Optimization

7. The majority of users on Pinterest are on what type of device?

Mobile

3. For Pinterest marketing, what are the reasons why a business account is more beneficial than a personal account? (Select all that apply)

No violation of Pinterest's Terms of Service Access to Pinterest Ads Enable Rich Pins Pins linked to your domain get priority distribution

10. What are the four types of Pinterest campaigns?

Pay for clicks, pay per 1,000 impressions, two ways to pay, 1,000 impressions.

Pinterest Marketing for Beginners

Pinterest Marketing for Beginners

2. What is the starting cost of a Pinterest ad?

1 cent.

1. Which of the following is NOT a recommended aspect ratio for Pinterest Pins?

1:3

6. What is the maximum number of hashtags Pinterest allows on one post?

20

4. True or False: Pinterest does NOT boost new accounts.

False

4. True or False: Pinterest does not take into account image quality.

False

LinkedIn B2B Advertising Essentials

LinkedIn B2B Advertising Essentials

4. Name 3 different areas you can target with a LinkedIn ad.

Job Title (I.e. hit ppl who are project managers) Job Function (I.e. all ppl who are marketers) Seniority (I.e. hit those who are only managers)

1. What does B2B stand for and what does it mean?

Selling business to business. Rather than end user or consumer.

2. Dark images receive _____ repins than images with medium lightness.

20x less

7. According to Anastasia, what is the recommended number of hashtags to use on one post?

3-5

10. How much time in advance does Pinterest recommend you start pinning for holiday and seasonal traffic?

4-6 weeks.

5. What percentage of posts for a company's LinkedIn should be industry related verses about the company?

80% industry, 20% company.

1. What percent of active "Pinners" say they use Pinterest to plan for purchases?

93%

9. For products, which type of image is most likely to receive more saves?

A product being used by someone in a "lifestyle" photo.

4. What should be included on a company's LinkedIn profile?

Keywords and links AND paragraphs explaining the company

3. In what ways can you optimize your personal LinkedIn profile?

A. Have your name consistent on all social media sites B. Include keywords C. Fill out all contact information D. Include current industry/location ^ All of the above.

The Marketers guide to creating Pinterest Content That Works

The Marketers guide to creating Pinterest Content That Works

5. True or False: You do NOT want to use hashtags in the SEO title of your post?

True