Module 9
The leader of the IDEO brainstorming session enforces the rule to encourage wild ideas by asking members to propose ideas that are
"closer to ridiculous."[
Which of the following best describes the learning objective for this module?
Ability to combine ideas and resources to design and refine innovative solutions
What is the primary purpose of a minimum viable product?
Accelerate customer learning
Which of the following is not one of the popular innovation or entrepreneurship methods based on evolutionary cycles wherein novel ideas are introduced to stakeholders in hopes of changing a particular domain of practice?
Business plan development
Which of the following is not one of the questions you should ask to determine if the value you offer to customers and stakeholders is essential?
Can your new venture earn a profit?
What is the most important rule of brainstorming?
Defer judgment
The innovation methodology that is most commonly applied in the context of industrial design (the kind of work IDEO does) is
Design Thinking.
What types of customers do MVPs usually attract?
Early adopters (enthusiasts)
Having an appreciation for the value of learning by "trial and error" is most directly related to which foundational aspect of design thinking?
Experimentation
Design thinking is especially useful for promoting incremental innovations
False
Intelligence is one of the three essential aspects fundamental to design thinking.
False
PowerPoint is the most valuable method for promoting the evolution of novel ideas until they are valuable to stakeholders.
False
Research shows that brainstorming in groups leads to more unique ideas produced compared to if each individual had brainstormed on their own.
False
You should conduct tests with your minimum viable product in your office so you can control your experiments effectively
False
According to Tim Brown from IDEO, the world's leading design firm, what does design thinking begin with?
Integrative thinking
Which of the following is NOT characteristic of Lean Startup methodologies?
Invest
Which of the following is NOT a reason that design thinking is important?
It generates incremental solutions
Which of the following is not one of the "official rules" of brainstorming?
Judge ideas as you go
Dr. Ford frequently points out that companies are looking to hire graduates with creativity and entrepreneurial thinking skills. Which of the following approaches to managing creativity do statements like this reflect?
Link novelty to success
Which of the following best describes how you should be judging your ability to create value in a unique way?
Relative to what currently exists
Which of the following processes does IDEO's extensive use of structured, rigorous brainstorming promote?
Researching
What does Tim Brown from IDEO, the world's leading design firm, mean when he says that design is human-centered?
The process starts by considering humans needs
Considering multiple alternative ideas improves judgment and helps mitigate risk.
True
Evolution processes illustrate the tension that exists between individual's efforts to promote change and "customers" preferences and habits related to existing (previously adopted) solutions
True
Intelligence is not one of the three essential aspects fundamental to design thinking.
True
Prototyping is the most valuable method for promoting the evolution of novel ideas until they are valuable to stakeholders.
True
Research shows that brainstorming in groups leads to fewer unique ideas produced compared to if each individual had brainstormed on their own.
True
The IDEO brainstorming team starts their meeting by having each member silently write down their own list of ideas
True
Dr. Ford suggests that the most important practice you can adopt to improve your creativity and the quality of ALL of your decision processes is to
always generate multiple alternatives before choices.
The first major product that IDEO developed was the
computer mouse.
The primary purpose of a minimum viable product (MVP) is to accelerate
customer learning.
Attorney offices that promise to listen to you and address unique challenges associated with your case are attempting to create relative advantage with respect to
customization.
One key feature of design thinking that is different from more traditional "business thinking" is
describing ideas using pictures and prototypes.
At the beginning of a brainstorming process, you want to be purely focused on
div
According to entrepreneurship expert Steve Blank, the first question you want to address by getting out of the building with a minimum viable product is
do other people think about the problem the same way I do?
Addressing the judgment of whether you can offer your solution at a profit is most closely associated with
financial risk.
One of the most important takeaways from this video is that creating valuable solutions has to begin with a
human-centered
Observing the ways that people live their lives and understanding their struggles of frustrations is a first step in the design process described as
human-centered design.
Conducting industry research, "Googling" alternative solutions, and interviewing potential customers are all recommended practices for improving your creativity by
immersing yourself in a problem space.
Group "process losses" decrease brainstorming group effectiveness because leader dominance and self-censorship limits
individual expression.
Addressing the judgment of whether you solve a problem or not is most closely associated with
innovation risk.
Which of the following is not one of the three essential aspects fundamental to design thinking?
intelligence
Once the IDEO brainstorming group has shared all of their ideas with Post-it Notes, the next step is to review the ideas and
look for themes they might pursue when developing prototypes.
Addressing the judgment of whether people are willing to pay for your solution is most closely associated with
market risk.
Spencer was excited when he was able to manufacture a graphene coffee cup that could keep coffee hot 20% longer than ceramic cups. He was disappointed, however, when he was unable to find people willing to pay $40 for is a new cup. Which of the following risk related judgments is Spencer facing in this example?
market risk.
The primary goal of showing MVPs to others is to
maximize learning.
In the context of entrepreneurship methodologies, the acronym MVP stands for
minimum viable product
The primary value proposition offered by Impossible Burger (made without meat) is
newness.
Lean Startup, Design Thinking, and Agile Design methodologies for develop innovations and startup ventures all describe how creative ideas can change the world by instigating evolutionary change processes that link
novel alternatives, users/buyers, and current practices.
If you intend to help customers by making a service faster and more efficient than alternative offerings, you would create value by offering a relative advantage with respect to
performance.
Relative to traditional "business thinking" decision processes, design thinking processes require team members who
possess broad, varied skills.
According to the design thinking explainer video, which of the following is not part of the design thinking process?
researching
The startup team that entrepreneurship expert Steve Blank used as an example in his presentation got out of their building to test a
robotic lawnmower.
The primary process used to assess the value of an MVPs is
running experiments.
Alternative generation should be
separated from
Processes like "trial and error", experimentation, and "intelligent failure" are important ways to promote creativity by
testing assumptions quickly and inexpensively
The brainstorming team is trying to improve the offerings available at a
zoo.