Module 9

The leader of the IDEO brainstorming session enforces the rule to encourage wild ideas by asking members to propose ideas that are

"closer to ridiculous."[

Which of the following best describes the learning objective for this module?

Ability to combine ideas and resources to design and refine innovative solutions

What is the primary purpose of a minimum viable product?

Accelerate customer learning

Which of the following is not one of the popular innovation or entrepreneurship methods based on evolutionary cycles wherein novel ideas are introduced to stakeholders in hopes of changing a particular domain of practice?

Business plan development

Which of the following is not one of the questions you should ask to determine if the value you offer to customers and stakeholders is essential?

Can your new venture earn a profit?

What is the most important rule of brainstorming?

Defer judgment

The innovation methodology that is most commonly applied in the context of industrial design (the kind of work IDEO does) is

Design Thinking.

What types of customers do MVPs usually attract?

Early adopters (enthusiasts)

Having an appreciation for the value of learning by "trial and error" is most directly related to which foundational aspect of design thinking?

Experimentation

Design thinking is especially useful for promoting incremental innovations

False

Intelligence is one of the three essential aspects fundamental to design thinking.

False

PowerPoint is the most valuable method for promoting the evolution of novel ideas until they are valuable to stakeholders.

False

Research shows that brainstorming in groups leads to more unique ideas produced compared to if each individual had brainstormed on their own.

False

You should conduct tests with your minimum viable product in your office so you can control your experiments effectively

False

According to Tim Brown from IDEO, the world's leading design firm, what does design thinking begin with?

Integrative thinking

Which of the following is NOT characteristic of Lean Startup methodologies?

Invest

Which of the following is NOT a reason that design thinking is important?

It generates incremental solutions

Which of the following is not one of the "official rules" of brainstorming?

Judge ideas as you go

Dr. Ford frequently points out that companies are looking to hire graduates with creativity and entrepreneurial thinking skills. Which of the following approaches to managing creativity do statements like this reflect?

Link novelty to success

Which of the following best describes how you should be judging your ability to create value in a unique way?

Relative to what currently exists

Which of the following processes does IDEO's extensive use of structured, rigorous brainstorming promote?

Researching

What does Tim Brown from IDEO, the world's leading design firm, mean when he says that design is human-centered?

The process starts by considering humans needs

Considering multiple alternative ideas improves judgment and helps mitigate risk.

True

Evolution processes illustrate the tension that exists between individual's efforts to promote change and "customers" preferences and habits related to existing (previously adopted) solutions

True

Intelligence is not one of the three essential aspects fundamental to design thinking.

True

Prototyping is the most valuable method for promoting the evolution of novel ideas until they are valuable to stakeholders.

True

Research shows that brainstorming in groups leads to fewer unique ideas produced compared to if each individual had brainstormed on their own.

True

The IDEO brainstorming team starts their meeting by having each member silently write down their own list of ideas

True

Dr. Ford suggests that the most important practice you can adopt to improve your creativity and the quality of ALL of your decision processes is to

always generate multiple alternatives before choices.

The first major product that IDEO developed was the

computer mouse.

The primary purpose of a minimum viable product (MVP) is to accelerate

customer learning.

Attorney offices that promise to listen to you and address unique challenges associated with your case are attempting to create relative advantage with respect to

customization.

One key feature of design thinking that is different from more traditional "business thinking" is

describing ideas using pictures and prototypes.

At the beginning of a brainstorming process, you want to be purely focused on

div

According to entrepreneurship expert Steve Blank, the first question you want to address by getting out of the building with a minimum viable product is

do other people think about the problem the same way I do?

Addressing the judgment of whether you can offer your solution at a profit is most closely associated with

financial risk.

One of the most important takeaways from this video is that creating valuable solutions has to begin with a

human-centered

Observing the ways that people live their lives and understanding their struggles of frustrations is a first step in the design process described as

human-centered design.

Conducting industry research, "Googling" alternative solutions, and interviewing potential customers are all recommended practices for improving your creativity by

immersing yourself in a problem space.

Group "process losses" decrease brainstorming group effectiveness because leader dominance and self-censorship limits

individual expression.

Addressing the judgment of whether you solve a problem or not is most closely associated with

innovation risk.

Which of the following is not one of the three essential aspects fundamental to design thinking?

intelligence

Once the IDEO brainstorming group has shared all of their ideas with Post-it Notes, the next step is to review the ideas and

look for themes they might pursue when developing prototypes.

Addressing the judgment of whether people are willing to pay for your solution is most closely associated with

market risk.

Spencer was excited when he was able to manufacture a graphene coffee cup that could keep coffee hot 20% longer than ceramic cups. He was disappointed, however, when he was unable to find people willing to pay $40 for is a new cup. Which of the following risk related judgments is Spencer facing in this example?

market risk.

The primary goal of showing MVPs to others is to

maximize learning.

In the context of entrepreneurship methodologies, the acronym MVP stands for

minimum viable product

The primary value proposition offered by Impossible Burger (made without meat) is

newness.

Lean Startup, Design Thinking, and Agile Design methodologies for develop innovations and startup ventures all describe how creative ideas can change the world by instigating evolutionary change processes that link

novel alternatives, users/buyers, and current practices.

If you intend to help customers by making a service faster and more efficient than alternative offerings, you would create value by offering a relative advantage with respect to

performance.

Relative to traditional "business thinking" decision processes, design thinking processes require team members who

possess broad, varied skills.

According to the design thinking explainer video, which of the following is not part of the design thinking process?

researching

The startup team that entrepreneurship expert Steve Blank used as an example in his presentation got out of their building to test a

robotic lawnmower.

The primary process used to assess the value of an MVPs is

running experiments.

Alternative generation should be

separated from

Processes like "trial and error", experimentation, and "intelligent failure" are important ways to promote creativity by

testing assumptions quickly and inexpensively

The brainstorming team is trying to improve the offerings available at a

zoo.