Nine Building Blocks of a Business Model Canvas

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Channels

How does each customer segment want to be reached? Through which interaction points?

Revenue Streams

What are customers really willing to pay for? How? Are you generating transactional or recurring revenues?

Value Proposition

What are you offering them? What is that getting done for them? Do they care?

Cost Structure

What is the resulting cost structure? Which key elements drive your costs?

Customer Relationships

What relationships are you establishing with each segment? Personal? Automated? Acquisitive? Retentive?

Key Activities

Which activities do you need to perform well in your business model? What is crucial?

Customer Segments

Which customers and users are you serving? Which jobs do they really want to get done?

Key Partners

Which partners and suppliers leverage your model? Who do you need to rely on?

Key Resources

Which resources underpin your business model? Which assets are essential?


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