Old Business Tests
A continuous production process has all of the following characteristics EXCEPT: a. low cost per unit b. easy scheduling c. standardized parts d. long production runs e. low volume
Low volume
Spalding produces large numbers of golf balls all at once. Spaldiung puts the golf balls in inventory and distributes them around the world. Spalding uses a. production-to-order b. mass production c. custom production d. process production e. inventory fulfillment
Mass production
HR guest speaker, Jamie Jang, shared all of the following points of advice except: a. you can mold an internship into what you want b. Spanish is a helpful minor c. start working at internships early in your college career d. you can volunteer at a non-profit to get some of your work experience as a first-year or sophomore e. only negotiate your starting pay once you are established in your career, not right out of college
Only negotiate your starting pay once you are established in your career, not right out of college
If a unionized company has a(n) ____ shop, the workers do not have to join the union, and they do not pay dues or fees to the union. a. managed b. open c. closed d. union e. agency
Open
The chain of manufacturer, agent, wholesaler, and retailer through which items like x-ray machines, dental equipment, and safety goggles flow is called a(n) _______ channel. a. distribution b. consumer c. service d. industrial e. promotional
Distribution
Which of the following facts will be important in the selection of a site for a production facility? a. labor costs b. proximity to raw materials c. nearness to customers d. access to transportation e. each of the above will be important in the selection of the site
Each of the above will be important in the selection of the site
Which of the following organizations would analyze their market environments, find a competitive advantage, and create a marketing mix? a. publisher of hunting and fishing magazines b. a manufacturer of gym equipment c. the United States Postal service d. a Pizza Hut franchise in Mumbai, India e. each of the above would perform these activities
Each of the above would perform these activities
In employee selection, the initial screening consists of two stages. They are the a. employment application form and the preliminary interview b. preliminary and final interviews c. initial advertisement and the background check d. employment application form and background check e. job description and background check
Employment application for and the preliminary interview
The ____, created by the 1964 Civil Rights Act, investigates and resolves charges of discrimination. a. equal employment opportunity commission b. national labor relations board c. separate but equal opportunity board d. equal occupational commission e. fair labor standards commission
Equal Employment Opportunity Commission
The first step in performance planning and appraisal is to a. create an orientation program for employees b. give every employee an aptitude test c. determine which employees have seniority d. establish performance standards e. provide feedback to top management
Establish performance standards
On an automotive assembly line, an employee checks to make sure that recently painted car bodies are free of paint bubbles. Other people are assigned the task of seeing that other parts of the car are built to specifications. The task of building an automotive has been subdivided into a series of subtasks. The concepts of ____ have been employed in this situation. a. specialization and division of labor b. product design and structured manufacturing c. functionalism and specialization d. centralization and product departmentalization e. decentralization and unity of command
Functionalism and specialization
Which of the following statements describes one of the weaknesses of group decision making? a. groups bring less information and knowledge to the decision process b. groups tend to generate significantly fewer alternatives than the individual c. the participation of group members decreases the likelihood that a decision will be accepted by employees d. group members may pressure others to conform to decrease the possibility of a disagreement e. each of the above statements describe weaknesses of group decision making
Group members may pressure others to conform to decrease the possibility of a disagreement
When compared to the business-to-business market, the consumer market a. customers typically buy in much larger quantities than business b. is NOT as geographically dispersed c. has a lot more customers d. places less reliance on intermediaries such as wholesalers e. NONE of the above are characteristics of the consumer market
Has a lot more customers
HR guest speaker, Jamie Jang, rotated through each of the following areas of human resource management except: a. recruiting b. training c. compensation and benefits d. labor relations e. she worked in each of the above areas
Labor relations
One of the disadvantages of the matrix structure is a. inflexibility b. inability to use teamwork c. reduce performance d. lack of cohesiveness e. each of the above is a disadvantage of the matrix structure
Lack of cohesiveness
Which of the following is not a type of retailer? a. factory outlets b. discount stores c. supermarkets d. manufacturer's representative e. department stores
Manufacturer's representative
Which of the following is not a commonly used method for departmentalizing a firm? a. by customer b. by product c. by function d. by managerial level e. by geography
By managerial level
When a person at a lower skill level skips a level in the organizational chart and consults his or her boss's boss, that person is violating the
Chain of command
Which of the following is NOT an element of promotional mix? a. advertising b. personal sellong c. sales promotion d. distribution e. e-commerce
Distribution
Which of the following is not one of the stages in the product life cycle? a. maturity b. introduction c. decline d. development e. growth
Growth
The goal of inventory management is to a. hold down costs and maintain accurate levels of inventory b. buy as much as possible c. hold as much as possible in stock d. always big the cheapest raw material e. none of the above
Hold down costs and maintain accurate levels of inventory
Doris recently was hired by a company to help recruit, select, and train new employees to work in its stores. Doris appears to have a job in: a. human resource management b. functional production c. line management d. operations management e. developmental management
Human resource management
All of the below are categories of interests on the "Interests" test in the Pathway U platform except a. realistic b. intuitive c. investigative d. artistic e. social
Intuitive
The skills, knowledge, and abilities a person must have to fill a job are spelled out in a(n): a. resume b. skills requirement checklist c. job specification d. occupational checklist e. task inventory
Job specification
A department store clerk is trying to persuade a customer that she needs to buy a new wardrobe. The clerk is engaged in a/ market research b. personal selling c. institutional selling d. sales promotion e. services marketing
Personal selling
Pricing a product at $399 instead of $400 to make the customer view the price as in the $300 range instead of the $400 range is an example of: a. price liming b. deception pricing c. minimizing pricing d. red-line pricing e. psychological pricing
Psychological pricing
A mechanistic organization has a. low job specialization b. few levels of management c. centralized decision making d. a short chain of command e. a relatively low degree of job specializations
centralized decision making
Which of the following is not one of the four (arguably five) Ps of the marketing mix? a. product strategy b. pricing strategy c. place strategy d. possession strategy e. promotion strategy
possession strategy
What is the Six Sigma? a. a quality control process b. a method for customizing production scheduling c. a technique for routing that eliminates bottlenecks d. a type of reverse auction e. the method services used to reduct nonessential costs
A quality control process
In august 2006, the manufacturer of Cross pens introduced the folder toned Verve pen as featured in the Stormbreaker film. In James Bond fashion, the Cross per serves as one of the key gadgets in the film. The use of the Cross pen is an example of a. advocacy marketing b. co-engineering c. supportive advertising d. collateral marketing e. product placement
Product placement
What do Gangg charts and PERT charts have in common? a. they are both tools for computer-aided design (CAD) b. they are both common scheduling tools for complete situations c. they are both tools used for evaluating potential site locations d. they both are useful in making sure that all resources are available at the start of a complex project e. they are communication tools for explaining production needs to suppliers
They are both common scheduling tools for complete situations
A person who ranks high on the value of _____ (from Pathway U) desires to have a good pay, sense of security, and a comfortable environment at work. a. achievement b. working conditions c. support d. compensation e. comfort
Working conditions
Integrated marketing communications (IMC) a. is a careful coordination of all promotional activities b. produces a consistent and unified advertising message c. produces a customer-focused advertising message d. is typically overseen by a marketing communications director e. is accurately described by each of the above
Is accurately described by each of the above
A company wants to improve its involvement with the community, so it has established a Community Involvement Office. To fill the positions within this office, the company will attempt to find and attract qualified applications from the external labor market. This process is called a. qualifying b. recruitment c. labor and development d. employee investiture e. prospecting
Recruitment
GTE modified its telephone operations by creating "customer care centers." The purpose of this change was to identify and abandon outdated rules and fundamental assumptions and act as if it were creating a new company more in line with the needs of today's customers. GTE was using a concept in business called a. operations research b. reengineering c. management improvement d. operational control e. management by objectives
Reengineering
A person who ranks high on which personality trait (from Pathway U) can be described as responsible, persevering, organized, and disciplined? a. extroversion b. awareness c. reliability d. openness to experience e. conscientiousness
Conscientiousness
_____ refers to the core values and beliefs that support the mission and the business model of the firm and guide employee behavior. a. acculturation b. cultural socialization c. ethical generalization d. organizational advantage e. corporate culture
Corporate culture
A team made up of employees from about the same hierarchical level, but different functional areas of an organization is called a a. cross-functional team b. horizontally-organized team c. vertically-organized team d. problem-resolution team e. functional-hierarchical team
Cross-functional team
A basic form of market segmentation that uses such variables as age, education, and income is called a. benefit b. demograophic c. psychographic d. population e. none of the above represent such form of market segmentations
Demographic
Melinda is the head of the marketing research department for a cosmetics manufacturer. Melinda delegates as much authority as possible to her fourteen subordinates although she still retains ultimate responsibility. Melinda manages a _____ department a. centralized b. functionally organized c. decentralized d. hierarchical e. subordinated
Decentralized
The two new-product pricing strategies most often used by marketers are a. value pricing and additive pricing b. targeted return pricing and profit maximizing pricing c. psychological pricing and physiological pricing d. price skimming and penetration pricing e. price shaving and price grooming
Price skimming and penetration pricing
An electronic company has a computer electronics division, telecommunications equipment division, and kitchen appliances division. Which of the following methods of departmentalization does the company use to structure its organization a. product departmentalization b. geographical departmentalization d. customer departmentalization e. process departmentalization
Product departmentalization
The three main types of facility layouts are a. product, process, fixed-position b. fixed-position, variable, and product c. process, product, and service d. intermittent, process, and customization e. product, service, and process
Product, process, fixed position
Eggon, Inc. is a small company that manufactures egg cartons. It has a sales force of fifteen who sell all over the U.S. Last year Eggon exceeded its predicted sales by almost $25,000. Forty percent of these added sales were divided equally among Eggon's salespeople. Eggon used a(n) ___ to reward its salespeople. a. augmented commission b. bonus c. profit sharing plan d. fringe benefit e. salary enhancer
Profit sharing plan
A company launched its fires consumer and business rewards credit cards. The cards allow customers and business owners to earn rewards for everyday purchases. The company engaged in consumers and business owners to earn rewards for everyday purchases. The company is engaged in a. convenience selling b. relationship marketing c. transactional marketing d. exchange targeting e. mass customization
Relationship marketing
______ is the technology involved in designing, constructing, and operating computer-controlled machines that can perform tasks independently. a. mechanization b. robotics c. process manufacturing d. computer-based manufacturing e. automation
Robotics
In new-product development, _____ is the stage at which products that do not meet new-product goals are rejected. a. weeding out b. scrubbing c. de-activating d. screening e. prospecting
Screening
Russ and Meg are planning to purchase a new refrigerator-freezer for their home. They have compared the quality, style, and price of the four models. For Russ and Meg, a refrigerator-freezer is a _______ product. a. speciality b. generic c. industrial d. convenience e. shopping
Shopping
Topik is a product that is sprayed on thinning hair and makes it look thicker. The manufacturer considers its potential market to be blue-collar workers who earn less than $30,000 per year, are single, and who like to think of themselves as weekend athletes. The manufacturer of Topic considers this group to be its a. population group b. utility group c. target market d. utility market e. package group
Target market
Another name for the informal channel of communication used by the informal organization is a. the grapevine b. the talk ring c. the talk network d. the norm network e. leapfrogging
The grapevine