OMIS Final Exam Review

Which of the following scenarios represents a customer acquisition cost of $100?

A company spends $100,000 on advertising and marketing in one month. They gain 1,000 new customers in that month.

What does business-to-consumer (B2C) e-commerce replace?

Brick-and-mortar store locations

Saraiya runs a small café. She would like to start placing small ad buys on social media and hires an analytics firm to determine which platforms she should advertise on. What type of cost would this be considered?

Customer Acquisition Cost

Sears revolutionized catalog (mail order) sales but failed to make the e-commerce leap. Amazon capitalized on this technology. What concept underlies Amazon's success?

Disruptive innovation

Why is MIS critical in the implementation of Six Sigma techniques?

During the Measure and Analyze steps of the Six Sigma procedure, collecting data and using data analytics are essential, particularly when measuring variances in products or processes.

Rather than creating a new product, Chinese manufacturers have been notably successful at adopting a different strategy. They have been able to make and offer a competing product so rapidly that the majority of adopters have a choice when purchasing the product for the first time. This is referred to as a

Fast-Follower Strategy

A sales associate has been hired to write blog posts that will be regularly published on a blog about new beauty products. The blog posts are designed to include the SEO terms that relate to the company's newest skin care product, using the keywords that will also be used in their advertising campaigns. What part of the e-commerce timeline would this be a part of?

Implementation

With the increasing presence of Internet e-commerce sites, the force of customers has...

Increased

An online photo printing company can temporarily lose its e-commerce ubiquity if...

Its website crashes due to a coding error or attack by hackers.

Economies of scale means using...

Large production or purchasing power

Under what type of system are employees encouraged to halt the manufacturing process in the event of a manufacturing error or safety risk?

Lean Manufacturing System

An international automobile manufacturer is concerned about how its global operations will be impacted by changing government standards for auto emissions and fuel efficiency. Which component of a PESTEL analysis can best help the manufacturer evaluate any threats posed by these policy changes?

Legal

When conducting a SWOT analysis, an organization's human resource management system is used to evaluate the relative strength or weakness of its...

Personnel (Workforce)

The organizations likely to benefit the most from the global reach of e-commerce are those that...

Previously depended on foot traffic into one physical store to sell their products.

Which PESTEL factor can managers monitor by improving communications throughout the organization and gaining better perceptions of consumers' opinions using CRM software?

Sociocultural

If McDonald's and Burger King raise prices too high, customers may switch from burgers to tacos. This illustrates Porter's force of...

Substitutes

Which statement best describes how managers use management information systems to develop SWOT analyses?

They use multiple management information systems to examine the key factors that influence the internal strengths and weaknesses of any business.

When a large number of buyers seek to purchase a firm's products even when prices increase, Porter's force of customers can be said to have...

Weakened

To remain relevant in today's e-commerce landscape, many businesses use progressive ________ applications to undertake m-commerce.

Web

On an e-commerce presence map, what is presence?

Websites, email, social media sites, and offline media