operation Management Chapter 1
How does management describe the "strategy" of Hard Rock Café?
experience strategy
Henry Ford is known as the Father of Scientific Management.
false
The production process at Hard Rock Cafe does NOT include which of the following activities?
advertising
Which of the following activities at a commercial bank is NOT an operations activity?
auditing
The economic activities that typically produce an intangible product are referred to as
services
Which of the following is NOT a characteristic of services?
standardized product
A global network of organizations and activities that supply a firm with goods and services is referred to as
supply chain
Competition in the 21st century is no longer between companies; it is between
supply chain
What is the goal for mass customization?
the goal is to produce customized products, whenever and wherever needed.
In general, the supply chain starts with
the provider of basic raw materials
Which of the following is an example of a "hidden" production function?
transplanting a liver
Which of the following activities at an airline is NOT an operations activity?
sales
What percentage of Hard Rock's profit is derived from retail shop sales?
50%
The person who introduced standardized, interchangeable parts was
Eli Whitney
Which of the following organizations does NOT belong to the service sector?
Ford Motor Company
The father of scientific management is
Frederick W. Taylor
Where is Hard Rock's main office?
Orlando
The person who believed that management must do more to improve the work environment and processes so that quality can be improved was
W. Edwards Deming
Which of the following is NOT considered to be a stakeholder?
competitors
The service sector constitutes what percentage of employment in the United States?
between 80% to 90%
Which of the following best defines scheduling?
determines and implements intermediate- and short term schedules that effectively and efficiently utilize both personnel and facilities while meeting customer demands.
A large percentage of the revenue of most firms is spent on which function?
operations
Which of the following tasks would NOT typically represent an operations management activity at Hard Rock Cafe?
filing a tax return
Which operations function at a manufacturing facility strives for the efficient use of machines, space, and personnel?
industrial engineering
Productivity increases when
inputs decrease while outputs remain the same
Which of these is NOT one of the basic functions of the management process?
inspecting
Which of the following is NOT one of the reasons operations managers want to work with their supply chains to viciously cut inventories at every level?
inventory provides safety against higher-than expected demand
Which of the 10 OM decisions applied at Hard Rock Café focuses on maximizing the customer experience and driving customers toward revenue-generating activities?
layout design
Which of the following trends is NOT part of the exciting OM challenges currently facing operations managers?
local focus
Which appears to provide the best opportunity for increases in productivity?
management
Which of the following is NOT one of the factors that fosters specialization and worldwide supply chains?
marketing
Which of these is NOT one of the 10 strategic OM decisions?
marketing
Each Hard Rock Café goes through a complete change of ________ every 5-7 years.
memorabilia
Which of the following OM decisions determines how a good or service is produced and commits management to specific technology, quality, human resources, and capital investment?
process and capacity design
The creation of goods and services is referred to as:
production
Which of these statements accurately captures a current trend in operations?
rapid product development
Which of the following is NOT considered to be one of the three primary functions that all organizations perform?
research and development
Which of the following does NOT contribute to OM?
unsystematic processing of data
Which of the following is NOT one of the four reasons that we study OM?
we want to understand what marketing managers do
