Practice

Under armour maintains a good deal of control

A captain

One advantage of nonprice competition is that

A firm can build customer loyalty

mike is developing a business plan for a new type of bike cleat

Break even point

Homegoods puts up a sign next to a samsung

Comparison discounting

If a product is priced based on how many people want it or how few people want is at a certain time

Demand based

3 primary basics for developing prices are

Demand, competition, and cost

Select the greatest advantage of horizontal channel integration.

Efficiencies in advertising, marketing research, and purchasing are increased.

The primary advantage of vending as a form of retailing is that

Eliminates the need for sales personnel

Which of the following characteristics is unique to pricing more so than other variables of the marketing mix?

Flexibility

Convenience products typically use

Intensive

Angelo is preparing a new strategic plan

Location

As her internet quit and bed linen business grew, carrie could no longer perform all the distribution activites so she hired technology firm to assist with these functions. carrie is using ___ for logistics for her business

Outsourcing

Marketers must take steps to make sure that the pricing objectives they set are consistent with the

Overall; marketing

when marketers emphasize price as an issue and match or beat the prices of other companies

Price competition

Advertisement for suave shampoos emphasize that other shampoos cost more but dont work

Product price

The pricing of orgins makeup considerably higher than brands such as cover girl

Product quality

WCO logistics uses ___ technology

RFID

If a business decides to reduce its price once in a while on an unsystematic basis its using

Random discounting

Since viking has decided to use nonprice competition for its upscale appliances

Rebates

Most pricing objectives based on ___ are by trial and error

Return on investment

Benjamin is concerned about not having enough air conditioning units in inventory during June, July, and August so he keeps extra inventory to guard against stock outs during this critical period. Eric is keeping..

Safety stock

A store that offers a wide variety of shoes for men, women, and children would most likely be considered a(n)

Specialty retailer

Which of the following is most likely to have an inelastic demand curve

Surgery

Running a big sale in order to generate enough cash to pay creditors

Survival

At break even point

The money a company brings in from selling products equals the amount spent producing the products.

trading products is the oldest form of exchange, and its commonly know as

barter

which of the following is likely to employ a longer marketing channel with more intermediaries

canned peas

if bubly sets its twelve pack price to match the price charged by LaCroix bubly is using which method

competition based

When establishing prices a marketers first step is

develop pricing objectives

3 major types of nonstore retailing are

direct marketing, direct selling, and vending

Merrel introduced chamelon hiking shoes

extensive level

merchant wholesalers can be divided into two categories

full service and limited service

If florida gas and electric increased by rates 10%

inelastic

Price is considered to be a variable in the marketing mix that is

most flexible

Companies are increasingly using _____ to respond to changing consumer preferences to be able to buy a product wherever and whenever they desire

multichannel distribution

Many companies use more than one marketing channel to distribute their products

multichannel distribution

Bram is planning a distribution strategy using direct marketing, direct selling, and vending what store is a retailing

nonstore

If kashi wants to gain a large market share quickly with its new line of reduced fat snack crackers

not captive pricing

With respect to inventory, wholesalers can help retailers with all of the following except

production

Without wholesalers and other intermediaries,

products would likely be more expensive due to the use of less efficient channel members.

The supply chain begins with ______ and ends with _____

raw materials, customers

Purpose of ___ discounts is to help maintain steady production throughout the year

seasonal

premium priced products are usually marketed through

selective or exclusive distribution

Maintaining a certain market share, meeting competitors prices, maintaing a favorable image

status quo

If a product has an inelastic demand and the manufacturer raises its price

total revenue will increase

A retailer is an organization that purchases products for the purpose of reselling them to

ultimate consumers

When shopping for products, business customers often prefer to deal with____, while customers

Manufactures or channel intermediaries; retailers

All of the following are pricing strategies used by companies establishing prices of multiple products within a product line except:

Penetration pricing