Practice Q8

Following the AIDA formula will help a sales associate write ads that

all of the choices apply; attract the customer's attention and interest, create desire, stimulate action.

Consumers who are attracted to luxury homes will most likely be

experienced buyers who are ready to purchase their dream home

Which of the following could raise a red flag in an advertisement

All of the choices apply; Describing a certain neighborhood as exclusive, Describing a certain neighborhood as private, Describing a certain neighborhood a

A brokerage firm should have which of the following on its website

All of the choices apply; The company's branding, The company's mission statement, The company's business philosophy

Which technique may be used for successful marketing

Make buyers aware of special incentives such as seller financing

Which of the following definitions most accurately describes advertising

It is an impersonal form of mass communication promoting a product or company

Which of the following statements is incorrect regarding a property marketing plan?

It is best to save time by using a plan developed by another salesperson.

About how long does a person spend skimming an ad

Four seconds

What should a sales associate do before beginning marketing and advertising efforts

Pay attention to state and federal agencies that regulate advertising

Which phrase should not be included in a real estate advertisement because it could be considered offensive

Prefer active resident