Principles of Marketing- Chapters 11, 12, 13

21 st Century Fox is the name for Fox's broadcast/cable TV networks and TV/movie studios. Since most of the shows produced at its TV production unit and many of the movies made at its studio are only televised on its cable TV networks, 21 st Century Fox is an example of an integrated marketing system. a corporate horizontal marketing system. a contractual horizontal marketing system. a contractual vertical marketing system. a corporate vertical marketing system.

a corporate vertical marketing system.

In the purchase of the sugar substitute Splenda, you may compare it to something you know about like real sugar. Although Splenda is more expensive than sugar, it is purchased by many consumers because it contains no calories. This situation involves the consumer considering a marginal analysis. a profit equation. price elasticity of demand. a reference value. a break-even analysis.

a reference value.

During which stage of the retail life cycle do companies establish multiple outlets? early growth accelerated development decline introduction maturity

accelerated development

All of the following are examples of pricing objectives except which? unit sales social responsibility competitors' prices survival market share

competitors' prices

Bundle pricing is considered to be a ________ pricing practice. competition-oriented profit-oriented cost-oriented product line-oriented demand-oriented

demand-oriented

Nike offers shoes for men, women, and children in many sizes and widths. It offers running, cross training, walking, golf, and other types of shoes. This is an example of the ________ that Nike offers to its customers through its own stores or other retailers such as Foot Locker. breadth of product line versatility of product family product items variety of product mix depth of product line

depth of product line

Mail order selling, catalog sales, telemarketing, interactive media, and televised home shopping are all examples of personal selling. indirect marketing channels. virtual marketing channels. multimedia marketing channels. direct marketing channels.

direct marketing channels.

A customer was unable to go to the store on her own to buy gifts for the holidays. She contacted a Pampered Chef representative who came to her home, showed her not only catalogs but actual products, answered all her questions, and had all the customer's gifts sorted and delivered. This is an example of responsive selling. interactive selling. interface marketing. direct selling. flex marketing.

direct selling.

A Woman's Place is a retail store, created and staffed by women, that offers products and services relating to maternity needs. For expectant mothers, it offers advice and personal shopping services, help with hair and/or make-up problems, and free delivery. A Woman's Place is an example of ________ retailer. an upscale a full-service a limited-service a self-service a franchise

full-service

During the iPad's ________ stage of its product life cycle, Apple had great latitude in setting a price for the product because of a lack of competition. decline introduction maturity accelerated development growth

introduction

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that it is the most common form of distribution intensity. it is usually chosen for convenience. it eliminates channel conflict. it provides a point of difference for a retailer or distributor. it has market coverage benefits.

it provides a point of difference for a retailer or distributor.

Creative marketers engage in value-pricing, which is the practice of simultaneously increasing product and service benefits while increasing costs. maintaining or decreasing price. increasing price. decreasing costs. increasing advertising.

maintaining or decreasing price.

Factors that limit the range of prices a firm may set are referred to as pricing restrictions. pricing barriers. pricing restraints. pricing constraints. demand factors.

pricing constraints.

Gas stations, supermarkets, and airlines that have unstaffed check-out or check-in terminals are providing what level of retail service? automated-service full-service limited-service self-service customized-service

self-service

Cost-plus pricing refers to setting prices to achieve a profit that is a specified percentage of the sales volume. summing the total unit cost of providing a product or service and adding a specific amount to the cost to arrive at the price. adding a fixed percentage to the cost of all items in a specific product class. increasing the price slightly to protect against undue profit losses from unforeseen environmental forces. setting the price of a line of products at a number of different price points.

summing the total unit cost of providing a product or service and adding a specific amount to the cost to arrive at the price.

A snack vending machine located in a university building creates both ________ utility. application and place time and place form and creation possession and form place and form

time and place

The total money received from the sale of a product is referred to as derived demand. average revenue. total revenue. marginal revenue. profit.

total revenue.

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as selective distribution. concentrated distribution. intensive distribution. extensive distribution. exclusive distribution.

-selective distribution.

Dual distribution refers to the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products. professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact. an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product. a practice whereby one firm's marketing channel is used to sell another firm's products.

an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.

Consumers often use the prices of ________ items, such as a can of Coke, to form an overall impression of the store's prices. benchmark stoplight value-based point-of-purchase loss-leader

benchmark