Principles of Marketing -- Quiz 5 -- Practice
For which of the following products would exclusive distribution be most appropriate?
Rolls royce automobile
With respect to retailing, what is the "party plan"?
a consumer acts as a host and invites friends to view merchandise in a group setting, where a salesperson demonstrates the products
When channel members are linked by legal agreements that specify each member's rights and responsibilities, ____ exists
a contractual VMS
When a single channel member manages an integrated marketing channel to achieve low-cost, efficient distribution for satisfying target markets, ____ exists
a vertical marketing system
What is the primary difference between an agent and a broker?
an agent represents a company on a permanent basis while a broker is employed temporarily
Piggyback , fishyback, and birdyback are terms usually associated with gaining efficiency in shipping through
containerization
A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a
convenience store
When produce companies such as Dole Bananas bypass wholesalers and sell directly to retailers, it is likely to _____
create channel conflict between Dole and these wholesalers
The driving force behind marketing channel decisions should be
customer satisfaction
The main objective of physical distribution should be to
decrease costs while increasing services
All of the following are types of direct marketing except
direct selling
Select Comfort, a producer of adjustable air mattresses, sells most of its products through direct mail sales and on its website. This channel would be classified as
direct-marketing
A marketing channel is defined as a group of individuals and organizations that
directs the flow of products from producers to customers
Dual distribution is characterized as
distribution of one's manufacturer's product through two or more different channel structures
Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of
dual distribution
The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about
location
Category killers compete primarily on the basis of
low prices and enormous product availability
The primary function of most wholesalers is to
perform physical distribution of products from manufacturers to retailers
Marketing channels create four types of utility for consumers including
place, time, possession, and form
Which mode of transportation hauls more freight than any other?
railroads
Supply chains for durable goods typically begin at _____ and end at _____
raw materials; the customer
Direct selling, direct marketing, and vending machines are all examples of
retailing
Using only some of the available outlets to distribute a product is called
selective distribution
Off-price retailers and category killers are both
specialty retailers
A merchant wholesaler
takes title to goods, assumes risk associated with ownership, and buys and resells products
The notion of physical distribution is
the movement of products from producers to end users
Channel decisions are important to marketers mostly because
they involve long-term commitments and affect customer accessibility
Having products available when customers want them creates _________________
time utility
Matt's girlfriend tells him she wants a cashmere sweater for Christmas. Matt decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a ____ store
traditional specialty
Retailing is best characterized as
transactions in which the buyer intends to consume the product through personal, family, or household use
Sam's and Costco are examples of
warehouse clubs