Principles of Marketing -- Quiz 5 -- Practice

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​For which of the following products would exclusive distribution be most appropriate?

Rolls royce automobile

​With respect to retailing, what is the "party plan"?

a consumer acts as a host and invites friends to view merchandise in a group setting, where a salesperson demonstrates the products

​When channel members are linked by legal agreements that specify each member's rights and responsibilities, ____ exists

a contractual VMS

​When a single channel member manages an integrated marketing channel to achieve low-cost, efficient distribution for satisfying target markets, ____ exists

a vertical marketing system

What is the primary difference between an agent and a broker?

an agent represents a company on a permanent basis while a broker is employed temporarily

Piggyback , fishyback, and birdyback are terms usually associated with gaining efficiency in shipping through

containerization

​A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a

convenience store

When produce companies such as Dole Bananas bypass wholesalers and sell directly to retailers, it is likely to _____

create channel conflict between Dole and these wholesalers

​The driving force behind marketing channel decisions should be

customer satisfaction

The main objective of physical distribution should be to

decrease costs while increasing services

All of the following are types of direct marketing except

direct selling

Select Comfort, a producer of adjustable air mattresses, sells most of its products through direct mail sales and on its website. This channel would be classified as

direct-marketing

​A marketing channel is defined as a group of individuals and organizations that

directs the flow of products from producers to customers

Dual distribution is characterized as

distribution of one's manufacturer's product through two or more different channel structures

​Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of

dual distribution

​The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about

location

Category killers compete primarily on the basis of

low prices and enormous product availability

​The primary function of most wholesalers is to

perform physical distribution of products from manufacturers to retailers

​Marketing channels create four types of utility for consumers including

place, time, possession, and form

Which mode of transportation hauls more freight than any other?

railroads

Supply chains for durable goods typically begin at _____ and end at _____

raw materials; the customer

Direct selling, direct marketing, and vending machines are all examples of

retailing

​Using only some of the available outlets to distribute a product is called

selective distribution

​Off-price retailers and category killers are both

specialty retailers

A merchant wholesaler

takes title to goods, assumes risk associated with ownership, and buys and resells products

​The notion of physical distribution is

the movement of products from producers to end users

​Channel decisions are important to marketers mostly because

they involve long-term commitments and affect customer accessibility

Having products available when customers want them creates _________________

time utility

​Matt's girlfriend tells him she wants a cashmere sweater for Christmas. Matt decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a ____ store

traditional specialty

Retailing is best characterized as

transactions in which the buyer intends to consume the product through personal, family, or household use

Sam's and Costco are examples of

warehouse clubs


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