QUIT BIG TOBACCO

Global smoking facts

- 1 billion people expected to die in next century - 7 million deaths per year attributable to tobacco - Nearly 500,000 die in US each year - That is more than AIDS/HIV, malaria and tuberculosis combined - Foundation for a Smoke-Free World was founded by PMI in 2017

Jimmie Stone

- Edelman, Chief Creative Officer - Edelman has worked with oil companies and other controversial industries in the past, creating astro-turfed campaigns - Absolutely opposed to accepting tobacco clients bc they are designed to kill users - Believes that ad firms can recruit more millennials by taking a stand on ethical issues

Jonathan Olinger

- Founder of HUMAN, a NY firm which creates videos - Created a viral Bernie Sanders ad - Was later contacted by PMI with a proposal - Seeks to advance humanity with his agency

Ryan Kennedy

- Johns Hopkins tobacco control researcher - Published extensively on point-of-sale advertising, e-cigarette regulation, the ways social can stop teens from vaping - Now focusing on limiting user-generated social media advertising of e-cigarettes

Madeline Milano

- Partner of corporate social impact at GMMB - Worked on many public health campaigns, including on seatbelts, drunk driving, clean indoor air laws and tobacco taxation - GMMB is an agency with a "mission" - Has worked recently with Washington state and CTFK on anti-smoking campaigns

Sandra Mullen

- Vital Strategies, SVP Policy, Advocacy and Commiunication - Previously in NYC govt - Born in Jamaica, childhood in London, lives in Brooklyn - Expert in mass media campaigns for social change - Helped pass 2002 NYC Smoke-Free Air Act

Marketing Now

- Want to talk a bit about how tobacco companies use advertising to promote counterintuitive ideas, like ending smoking and moving everyone to e-cigarettes

Audience Q&A

Facilitated by Jessica

11:17-11:22 Q: Does the advertising industry draw a line when it comes to working with products, companies, or industries that could be considered unethical? Where does tobacco fall on that line? Q: Are the tactics tobacco companies use to market cigarettes unethical? How do they compare with tactics advertisers use for other products?

Jimmie to start Madeline to add

11:22-11:32 Q: Is there a conflict for agencies that work with tobacco clients and also with health care or public health clients? How should healthcare companies navigate this?

Jonathan to start Steve to follow - IS YOUR AGENCY ADVERTISING FOR TOBACCO

11:32-11:40 Q: How might an advertising companies' work with a tobacco client impact their ability to hire top talent?

Madeline Then Jimmie EDELMAN COAL ISSUE

11:40-11:50 Q: What would it look like for top agencies to stop working with tobacco? What would that world look like?

Ryan or Steve Madeline might be able to answer this as well

11:12-11:17 Q: To begin with, what do we know about the impact of advertising on sales and outcomes for public health? Maybe talk about how companies build trust?

Ryan to set the stage Sandy to follow

Closing remarks

Thank you everyone for joining us here today, and if you have any follow-up questions please contact Kyle Moler via email. His contact information is on your desk.