QUIZ 13

Because wholesalers neither dramatically alter the product they handle nor sell it directly to the consumer, their value hinges on their providing retailers ______. a.time and place utility and contact efficiency b.form and place utility and contact efficiency c.time and place utility, but not contact efficiency d.form and place utility, but not contact efficiency

a

Which of the following best describes the functioning of the various companies/business units that are part of a world-class, well-integrated supply chain? a.Multiple entities should work together to perform tasks as a single unified system. b.The customer should be able to distinguish between the companies based on their activities. c.All companies must follow a standard documentation process. d.No company makes sacrifices for the sake of the system as a whole.

a

Which of the following is NOT a function of the retailer? a.Transacting sales without taking title to products it sells b.Selling directly to consumers as its primary function c.Reducing the number of transactions required by consumers d.Making an assortment of goods available in one location

a

Which of the following is true of multichannel marketing? a.Customers are offered information, goods, services, and/or support through one or more synchronized channels. b.Customer products are sold through distribution channels. c.Multichannel marketing creates a main channel that acts as the sale and profit center. d.It becomes difficult to identify which channel member is responsible for discrepancies in the inventory.

a

Which of the following represents programs that use convenience to get consumers to recycle products like batteries or cell phones during a regular trip to the store? a.Drop and shop b.Reverse channel c.Strategic channel alliance d.Gray marketing

a

Sales and operations planning is a procedure a.that presents a multi-company, unified response system to the customer whenever complaints, concerns, questions, or comments are voiced. b.companies use to combine production and demand by merging diplomatic and strategic planning methods across functional areas of the business. c.that seeks to align supply and demand throughout the supply chain by anticipating customer requirements at each level and creating demand-related plans of action prior to actual customer purchasing behavior. d.companies use to coordinate efficient materials planning with sales forecasts set by sales managers.

b

Walmart outsourced portions of its transportation to C.H. Robinson and was thus able to focus on merchandising rather than shipping. In this example, ______. a.C.H. Robinson is a 4PL company b.C.H. Robinson is a 3PL company c.Walmart is a 3PL company d.Walmart is a 4PL company

b

Which of the following statements is true of the supplier relationship management process? a.It enables suppliers and business units to operate with limited or no interaction. b.It enables firms to act as leaders in protecting the natural environment. c.It provides structural support for developing and maintaining relationships with suppliers. d.It incorporates features and cost-cutting measures into final products.

c

Phoenix Farm, a company that sells farm products, gathers fresh food products in one place for its customers. Customers can buy eggs, milk, meat, vegetables, and more without spending a great amount of time and energy shopping around. Phoenix Farm is a _____. a.broker b.agent c.merchant wholesaler d.retailer

d

Which statement is true of the demand management process? a.It seeks to minimize the costs of serving multiple types of customers who have variable wants and needs b.It ensures that firms in the supply chain have the needed resources to manufacture with flexibility and to move products through a multistage production process c.It presents a multi-company, unified response system to the customer whenever concerns are voiced d.It aligns supply and demand throughout the supply chain by creating customer-focused plans of action immediately after an actual purchase is made

d